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Moscow Mule Copper Mug

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $28K a year here, so Moscow Mule Copper Mug is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£28K/yr23K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
72%top-5 click share · 8 brands · 15 sellers

Flapen Score

Moscow Mule Copper Mug against its category

The dotted line is the Home & Garden average. Past it, Moscow Mule Copper Mug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moscow Mule Copper Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moscow Mule Copper Mug 23K times last year and spent an estimated £28K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
7.2%
Market size, estimated
£28Ka year
Peak month
December4.3× the quietest month
Top search term
moscow mule copper mug15K searches a year

02 · Price

A sale here is worth £17.01.

Listings sell for £17.01 on average, from £12.36 to £25.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £17.01 that is £2K to £4K a year per listing.

Average price
£17.01inside the $15 to $100 sweet spot
Price range
£12.36–£25.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #81 within Glassware. It carries 495 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
14.9%
Average rank
#81in Glassware
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
495per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Moscow Mule Copper Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

6%

  • SuproBarware51%
  • LINALL11%
  • Hossejoy10%
  • Gadgy8%
  • BOLD & DIVINE8%
  • SKY FISH5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Moscow Mule Copper Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Moscow Mule Copper Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moscow mule copper mug15K/yr
  • moscow mule4K/yr
  • copper mugs moscow mule4K/yr

Reviews and returns

What reviews say buyers love and hate about Moscow Mule Copper Mug

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moscow Mule Copper Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data