morphy richards steam iron
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£51.30avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£16.18–£153.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£346K£346K/yr · 95K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,029.39avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, morphy richards steam iron is a £346K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
morphy richards steam iron market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £308K–£410K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Morphy Richards92%
- Russell Hobbs8%
Demand
Weekly Amazon search volume, last 30 weeks — +3.7% search growth over the last 90 days.Top morphy richards steam iron search terms
- morphy richards steam iron60K/yr
- morphy richards iron27K/yr
- morphy richards turbo steam iron4K/yr
- iron morphy richards4K/yr
Top morphy richards steam iron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morphy Richards TurboGlide Steam Iron Ceramic Non stick Soleplate 150g Boost 40g Output 400ml Water Tank Anti Drip and Scale Auto Shut-off 3m Cord 2800W Purple 302000
Morphy Richards£28.734.4★6,612 rev
Morphy Richards Turbosteam Pro Steam Iron Non Stick Ceramic Soleplate Intellitemp Technology 200g Boost 40g Output 380ml Water Tank Digital Controls Auto Shut off 3m Cord 3100W Blue 303210
Morphy Richards£43.044.5★1,111 rev
Morphy Richards Powersteam Elite LED Steam Iron Non Stick Ceramic Soleplate 35g Output Vertical option Self Clean Anti Drip Digital Controls 3m Cord 3000W Grey Black and Red 302012
Morphy Richards£31.974.5★445 rev
Morphy Richards Power Steam Elite + Steam Generator Iron Ceramic Non-stick Soleplate 310g Steam Boost 200g Steam Output 6 Bar Auto Clean 1.3L Water Tank 1.8m Cord 2400W Black/Red 332013
Morphy Richards£139.694.5★1,996 rev
Morphy Richards Turbosteam Steam Iron Non stick Ceramic Soleplate 170g Boost 50g Output 380ml Water Tank Anti-Scale and Drip Auto Shut-off 3m Cord 2800W Purple and Black 303140
Morphy Richards£35.924.5★533 rev
Newest
by launch dateMorphy Richards Powersteam Elite LED Steam Iron Non Stick Ceramic Soleplate 35g Output Vertical option Self Clean Anti Drip Digital Controls 3m Cord 3000W Grey Black and Red 302012
Morphy Richards£31.97445 rev
Morphy Richards Steamflow Turbo Steam Iron Non Stick Ceramic Soleplate 35g Output Temperature Controls Anti-Scale and Drip 320ml Water Tank 2400W Pink White and Amethyst 302011
Morphy Richards£21.55278 rev
Morphy Richards Steamflow Turbo Steam Iron Non Stick Ceramic Soleplate 35g Output Temperature Controls Anti-Scale and Drip 450ml Water Tank 2.5M Cable 2400W Green and Grey 302010
Morphy Richards£23.87278 rev
![Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562](https://m.media-amazon.com/images/I/413qdjL8YHL.jpg)
Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562
Russell Hobbs£20.321,328 rev
Morphy Richards EasySteam Steam Generator Iron 120g Steam Boost 70g Steam Output 6 Bar Pressure ECO Mode Detachable 1.8L Water Tank Anti Scale Auto Shut Off 2400W Black/Grey 333030
Morphy Richards£74.66825 rev
Trending
90-day click momentum
Morphy Richards LightGlide Steam Iron Ceramic Non Stick Soleplate 100g boost 24g Output Self Clean Variable & Vertical Steam 2200W Blue and White 300401
Morphy Richards£16.734.4★
Morphy Richards Crystal Clear Steam Iron Ceramic Non-stick Soleplate 120g Steam Boost 35g Steam Output 350ml Water tank Self-Clean Auto Switch off 2.5m Cord 2400W Gold & Black 300302
Morphy Richards£19.644.3★
Morphy Richards Power Steam Elite Steam Generator Iron Ceramic Non-stick Soleplate Auto Clean 170g Steam Output 4.5 Bar Detachable 1.35L Water Tank 1.8m Cord 2400W White/Green 332014
Morphy Richards£125.554.3★
Morphy Richards Turbosteam Pro Steam Iron Non Stick Ceramic Soleplate Intellitemp Technology 200g Boost 40g Output 380ml Water Tank Digital Controls Auto Shut off 3m Cord 3100W Blue 303210
Morphy Richards£43.044.5★
Morphy Richards Power Steam Elite + Steam Generator Iron Ceramic Non-stick Soleplate 310g Steam Boost 200g Steam Output 6 Bar Auto Clean 1.3L Water Tank 1.8m Cord 2400W Black/Red 332013
Morphy Richards£139.694.5★
What buyers say about morphy richards steam iron
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent product”
“Ease of use”
“Lightweight and easy to use”
“Heats up fast”
“Works brilliantly”
“It works just as advertised”
“Worked well for 3 weeks”
“I simply love the weight of this iron”
“It is sturdy”
What buyers complain about
“Heavy in weight”
“it suddenly stops working after few uses”
“started to leak”
“Cheap- spend more for better quality”
“it simply stopped working”
“Sometimes it gets hot”
“Far too long”
“These look used”
“Leaked water all the time”
“Not worth the money”
Top return reasons
Common questions
- Is morphy richards steam iron profitable to sell on Amazon United Kingdom?
- The niche generates £346K/yr across 18 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the morphy richards steam iron niche?
- 2 brands and 109 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in morphy richards steam iron?
- Top complaints mined from reviews: Weight Heavy, Durability, Leak-Proof. The return rate is 2.8%.
- What does it cost to enter the morphy richards steam iron niche?
- Listings span £16.18–£153.76; the average listing price is £51.30 (sweet spot $15–$100). The average incumbent carries 6,029 reviews — the moat a new listing must climb.