Morphy Richards Steam Iron
brand-locked demand (top 5 brands take 100% of clicks) — Morphy Richards Steam Iron doesn't clear our bar today.
Flapen Score
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Is Morphy Richards Steam Iron profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Morphy Richards Steam Iron is a £346K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Morphy Richards Steam Iron: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.7% over the last 90 days and 7.1% of searches end in a purchase.
£346K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Morphy Richards Steam Iron products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morphy Richards TurboGlide Steam Iron Ceramic Non stick Soleplate 150g Boost 40g Output 400ml Water Tank Anti Drip and Scale Auto Shut-off 3m Cord 2800W Purple 302000
- Price
- £28.73
- Rating
- 4.4/5
- Reviews
- 6,612
- Age
- 6y ago
Morphy Richards Turbosteam Pro Steam Iron Non Stick Ceramic Soleplate Intellitemp Technology 200g Boost 40g Output 380ml Water Tank Digital Controls Auto Shut off 3m Cord 3100W Blue 303210
- Price
- £43.04
- Rating
- 4.5/5
- Reviews
- 1,111
- Age
- 5y ago
Morphy Richards Powersteam Elite LED Steam Iron Non Stick Ceramic Soleplate 35g Output Vertical option Self Clean Anti Drip Digital Controls 3m Cord 3000W Grey Black and Red 302012
- Price
- £31.97
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 1y ago
Morphy Richards Power Steam Elite + Steam Generator Iron Ceramic Non-stick Soleplate 310g Steam Boost 200g Steam Output 6 Bar Auto Clean 1.3L Water Tank 1.8m Cord 2400W Black/Red 332013
- Price
- £139.69
- Rating
- 4.5/5
- Reviews
- 1,996
- Age
- 9y ago
Morphy Richards Turbosteam Steam Iron Non stick Ceramic Soleplate 170g Boost 50g Output 380ml Water Tank Anti-Scale and Drip Auto Shut-off 3m Cord 2800W Purple and Black 303140
- Price
- £35.92
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 5y ago
Trending
90-day click momentum
Morphy Richards LightGlide Steam Iron Ceramic Non Stick Soleplate 100g boost 24g Output Self Clean Variable & Vertical Steam 2200W Blue and White 300401
- Price
- £16.73
- Rating
- 4.4/5
- Reviews
- 6,612
- Age
- 6y ago
Morphy Richards Crystal Clear Steam Iron Ceramic Non-stick Soleplate 120g Steam Boost 35g Steam Output 350ml Water tank Self-Clean Auto Switch off 2.5m Cord 2400W Gold & Black 300302
- Price
- £19.64
- Rating
- 4.3/5
- Reviews
- 925
- Age
- 6y ago
Morphy Richards Power Steam Elite Steam Generator Iron Ceramic Non-stick Soleplate Auto Clean 170g Steam Output 4.5 Bar Detachable 1.35L Water Tank 1.8m Cord 2400W White/Green 332014
- Price
- £125.55
- Rating
- 4.3/5
- Reviews
- 652
- Age
- 9y ago
Morphy Richards Turbosteam Pro Steam Iron Non Stick Ceramic Soleplate Intellitemp Technology 200g Boost 40g Output 380ml Water Tank Digital Controls Auto Shut off 3m Cord 3100W Blue 303210
- Price
- £43.04
- Rating
- 4.5/5
- Reviews
- 1,111
- Age
- 5y ago
Morphy Richards Power Steam Elite + Steam Generator Iron Ceramic Non-stick Soleplate 310g Steam Boost 200g Steam Output 6 Bar Auto Clean 1.3L Water Tank 1.8m Cord 2400W Black/Red 332013
- Price
- £139.69
- Rating
- 4.5/5
- Reviews
- 1,996
- Age
- 9y ago
Newest
by launch dateMorphy Richards Powersteam Elite LED Steam Iron Non Stick Ceramic Soleplate 35g Output Vertical option Self Clean Anti Drip Digital Controls 3m Cord 3000W Grey Black and Red 302012
- Price
- £31.97
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 1y ago
Morphy Richards Steamflow Turbo Steam Iron Non Stick Ceramic Soleplate 35g Output Temperature Controls Anti-Scale and Drip 320ml Water Tank 2400W Pink White and Amethyst 302011
- Price
- £21.55
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 1y ago
Morphy Richards Steamflow Turbo Steam Iron Non Stick Ceramic Soleplate 35g Output Temperature Controls Anti-Scale and Drip 450ml Water Tank 2.5M Cable 2400W Green and Grey 302010
- Price
- £23.87
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 1y ago
![Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562](https://m.media-amazon.com/images/I/413qdjL8YHL.jpg)
Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 1,328
- Age
- 1y ago
Morphy Richards EasySteam Steam Generator Iron 120g Steam Boost 70g Steam Output 6 Bar Pressure ECO Mode Detachable 1.8L Water Tank Anti Scale Auto Shut Off 2400W Black/Grey 333030
- Price
- £74.66
- Rating
- 4.2/5
- Reviews
- 825
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 flat
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Morphy Richards92%
- Russell Hobbs8%
Morphy Richards Steam Iron demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Morphy Richards Steam Iron search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- morphy richards steam iron60K/yr
- morphy richards iron27K/yr
- morphy richards turbo steam iron4K/yr
- iron morphy richards4K/yr
What reviews say buyers love and hate about Morphy Richards Steam Iron
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Excellent value”
“Excellent product”
“Ease of use”
“Lightweight and easy to use”
“Heats up fast”
What buyers complain about
73% of reviews“Heavy in weight”
“it suddenly stops working after few uses”
“started to leak”
“Cheap- spend more for better quality”
“it simply stopped working”
Morphy Richards Steam Iron return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Morphy Richards Steam Iron questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
