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Morphy Richards Steam Iron

Fail

The top 5 brands take 100% of clicks, so Morphy Richards Steam Iron is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£346K/yr95K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
56%top-5 click share · 2 brands · 109 sellers

Flapen Score

Morphy Richards Steam Iron against its category

The dotted line is the Home & Garden average. Past it, Morphy Richards Steam Iron is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morphy Richards Steam Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Morphy Richards Steam Iron 95K times last year and spent an estimated £346K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
7.1%
Market size, estimated
£346Ka year
Top search term
morphy richards steam iron60K searches a year

02 · Price

A sale here is worth £51.30.

Listings sell for £51.30 on average, from £16.18 to £153.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £51.30 that is £13K to £26K a year per listing.

Average price
£51.30inside the $15 to $100 sweet spot
Price range
£16.18–£153.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£13K–£26K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Irons, Steamers & Accessories. It carries 6,029 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Irons, Steamers & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,029per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Morphy Richards Steam Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Morphy Richards92%
  • Russell Hobbs8%

Demand

Morphy Richards Steam Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Morphy Richards Steam Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morphy richards steam iron60K/yr
  • morphy richards iron27K/yr
  • morphy richards turbo steam iron4K/yr
  • iron morphy richards4K/yr

Reviews and returns

What reviews say buyers love and hate about Morphy Richards Steam Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy18%−0.04

Heavy in weight

heavier than I expected

Heavier than expected

Durability18%−0.21

it suddenly stops working after few uses

Doesn't last

Not durable

Leak-Proof9%

started to leak

it leaks

leaks everywhere

Quality-Overall7%+0.63

Cheap- spend more for better quality

Poor Quality

Quality control not what it used to be

Functionality-Overall6%−0.05

it simply stopped working

Performance not great

Doesn't work

Love

Value For Money23%+1.73

Excellent value

Excellent value

Good for the price

Quality-Overall15%+0.63

Excellent product

Great quality and so easy to use

Great, reliable item

Ease Of Use14%+1.01

Ease of use

Easy controls

Easy to operate

Weight Light11%+0.72

Lightweight and easy to use

This is a very lightweight iron

Great not too heavy not too light

Heating5%−0.01

Heats up fast

hold heat well

Appears to work well, temperature and heat function seems good

Return

2.8% Return rate 3% Fixable by listing

Weight Heavy24%▆▇▆█▇▇

Heavy in weight

heavier than I expected

Heavier than expected

Functionality-Overall16%█▆█▇▇▇

it simply stopped working

Performance not great

Doesn't work

Heating13%▇▆█▆▇▇

Sometimes it gets hot

Does not heat up

the plate didnt heat up

Product Condition10%▇███▇█

These look used

received used item

Product had been used

Leak-Proof9%██▇▇▆▇

started to leak

it leaks

leaks everywhere

FAQ

Common Morphy Richards Steam Iron questions

Answered from the same tracked data.