Morphy Richards Steam Iron
FailThe top 5 brands take 100% of clicks, so Morphy Richards Steam Iron is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £346K/yr95K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 56%top-5 click share · 2 brands · 109 sellers
Flapen Score
Morphy Richards Steam Iron against its category
The dotted line is the Home & Garden average. Past it, Morphy Richards Steam Iron is stronger. Inside it, weaker.
Market
The Morphy Richards Steam Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Morphy Richards Steam Iron 95K times last year and spent an estimated £346K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £346Ka year
- Top search term
- morphy richards steam iron60K searches a year
02 · Price
A sale here is worth £51.30.
Listings sell for £51.30 on average, from £16.18 to £153.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £51.30 that is £13K to £26K a year per listing.
- Average price
- £51.30inside the $15 to $100 sweet spot
- Price range
- £16.18–£153.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £13K–£26K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Irons, Steamers & Accessories. It carries 6,029 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Irons, Steamers & Accessories
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,029per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Morphy Richards Steam Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morphy Richards TurboGlide Steam Iron Ceramic Non stick Soleplate 150g Boost 40g Output 400ml Water Tank Anti Drip and Scale Auto Shut-off 3m Cord 2800W Purple 302000
- Price
- £28.73
- Rating
- 4.4/5
- Reviews
- 6,612
- Age
- 6y ago

Morphy Richards Turbosteam Pro Steam Iron Non Stick Ceramic Soleplate Intellitemp Technology 200g Boost 40g Output 380ml Water Tank Digital Controls Auto Shut off 3m Cord 3100W Blue 303210
- Price
- £43.04
- Rating
- 4.5/5
- Reviews
- 1,111
- Age
- 5y ago

Morphy Richards Powersteam Elite LED Steam Iron Non Stick Ceramic Soleplate 35g Output Vertical option Self Clean Anti Drip Digital Controls 3m Cord 3000W Grey Black and Red 302012
- Price
- £31.97
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 1y ago

Morphy Richards Power Steam Elite + Steam Generator Iron Ceramic Non-stick Soleplate 310g Steam Boost 200g Steam Output 6 Bar Auto Clean 1.3L Water Tank 1.8m Cord 2400W Black/Red 332013
- Price
- £139.69
- Rating
- 4.5/5
- Reviews
- 1,996
- Age
- 9y ago

Morphy Richards Turbosteam Steam Iron Non stick Ceramic Soleplate 170g Boost 50g Output 380ml Water Tank Anti-Scale and Drip Auto Shut-off 3m Cord 2800W Purple and Black 303140
- Price
- £35.92
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 5y ago
Trending
90-day click momentum
Morphy Richards LightGlide Steam Iron Ceramic Non Stick Soleplate 100g boost 24g Output Self Clean Variable & Vertical Steam 2200W Blue and White 300401
- Price
- £16.73
- Rating
- 4.4/5
- Reviews
- 6,612
- Age
- 6y ago

Morphy Richards Crystal Clear Steam Iron Ceramic Non-stick Soleplate 120g Steam Boost 35g Steam Output 350ml Water tank Self-Clean Auto Switch off 2.5m Cord 2400W Gold & Black 300302
- Price
- £19.64
- Rating
- 4.3/5
- Reviews
- 925
- Age
- 6y ago

Morphy Richards Power Steam Elite Steam Generator Iron Ceramic Non-stick Soleplate Auto Clean 170g Steam Output 4.5 Bar Detachable 1.35L Water Tank 1.8m Cord 2400W White/Green 332014
- Price
- £125.55
- Rating
- 4.3/5
- Reviews
- 652
- Age
- 9y ago

Morphy Richards Turbosteam Pro Steam Iron Non Stick Ceramic Soleplate Intellitemp Technology 200g Boost 40g Output 380ml Water Tank Digital Controls Auto Shut off 3m Cord 3100W Blue 303210
- Price
- £43.04
- Rating
- 4.5/5
- Reviews
- 1,111
- Age
- 5y ago

Morphy Richards Power Steam Elite + Steam Generator Iron Ceramic Non-stick Soleplate 310g Steam Boost 200g Steam Output 6 Bar Auto Clean 1.3L Water Tank 1.8m Cord 2400W Black/Red 332013
- Price
- £139.69
- Rating
- 4.5/5
- Reviews
- 1,996
- Age
- 9y ago
Newest
by launch date
Morphy Richards Powersteam Elite LED Steam Iron Non Stick Ceramic Soleplate 35g Output Vertical option Self Clean Anti Drip Digital Controls 3m Cord 3000W Grey Black and Red 302012
- Price
- £31.97
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 1y ago

Morphy Richards Steamflow Turbo Steam Iron Non Stick Ceramic Soleplate 35g Output Temperature Controls Anti-Scale and Drip 320ml Water Tank 2400W Pink White and Amethyst 302011
- Price
- £21.55
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 1y ago

Morphy Richards Steamflow Turbo Steam Iron Non Stick Ceramic Soleplate 35g Output Temperature Controls Anti-Scale and Drip 450ml Water Tank 2.5M Cable 2400W Green and Grey 302010
- Price
- £23.87
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 1y ago
![Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562](https://m.media-amazon.com/images/I/413qdjL8YHL.jpg)
Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 1,328
- Age
- 1y ago

Morphy Richards EasySteam Steam Generator Iron 120g Steam Boost 70g Steam Output 6 Bar Pressure ECO Mode Detachable 1.8L Water Tank Anti Scale Auto Shut Off 2400W Black/Grey 333030
- Price
- £74.66
- Rating
- 4.2/5
- Reviews
- 825
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Morphy Richards92%
- Russell Hobbs8%
Demand
Morphy Richards Steam Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Morphy Richards Steam Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- morphy richards steam iron60K/yr
- morphy richards iron27K/yr
- morphy richards turbo steam iron4K/yr
- iron morphy richards4K/yr
Reviews and returns
What reviews say buyers love and hate about Morphy Richards Steam Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Heavy in weight
heavier than I expected
Heavier than expected
it suddenly stops working after few uses
Doesn't last
Not durable
started to leak
it leaks
leaks everywhere
Cheap- spend more for better quality
Poor Quality
Quality control not what it used to be
it simply stopped working
Performance not great
Doesn't work
Love
Excellent value
Excellent value
Good for the price
Excellent product
Great quality and so easy to use
Great, reliable item
Ease of use
Easy controls
Easy to operate
Lightweight and easy to use
This is a very lightweight iron
Great not too heavy not too light
Heats up fast
hold heat well
Appears to work well, temperature and heat function seems good
Return
2.8% Return rate 3% Fixable by listing
Heavy in weight
heavier than I expected
Heavier than expected
it simply stopped working
Performance not great
Doesn't work
Sometimes it gets hot
Does not heat up
the plate didnt heat up
These look used
received used item
Product had been used
started to leak
it leaks
leaks everywhere
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Morphy Richards Steam Iron questions
Answered from the same tracked data.









