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Morphy Richards Steam Iron

Fail

The top 5 brands take 100% of clicks, so Morphy Richards Steam Iron is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£346K/yr95K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
56%top-5 click share · 2 brands · 109 sellers

Flapen Score

Morphy Richards Steam Iron against its category

The dotted line is the Home & Garden average. Past it, Morphy Richards Steam Iron is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morphy Richards Steam Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Morphy Richards Steam Iron 95K times last year and spent an estimated £346K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
7.1%
Market size, estimated
£346Ka year
Top search term
morphy richards steam iron60K searches a year

02 · Price

A sale here is worth £51.30.

Listings sell for £51.30 on average, from £16.18 to £153.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £51.30 that is £13K to £26K a year per listing.

Average price
£51.30inside the $15 to $100 sweet spot
Price range
£16.18–£153.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£13K–£26K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Irons, Steamers & Accessories. It carries 6,029 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Irons, Steamers & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,029per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Morphy Richards Steam Iron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

109

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

0%

  • Morphy Richards92%
  • Russell Hobbs8%

Demand

Morphy Richards Steam Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Morphy Richards Steam Iron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • morphy richards steam iron60K/yr
  • morphy richards iron27K/yr
  • morphy richards turbo steam iron4K/yr
  • iron morphy richards4K/yr

Reviews and returns

What reviews say buyers love and hate about Morphy Richards Steam Iron

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
18%of negative reviews mention “Weight Heavy”
2.8%of orders come back
“Heavy in weight”
A buyer, on “Weight Heavy”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Morphy Richards Steam Iron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data