morphy richards kettle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£31.67avg listing price — sweet spot $15–$100
Price range
Incredible£18.93–£54.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£138K£138K/yr · 127K searches
Review moat
Bad5,486.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, morphy richards kettle is a £138K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
morphy richards kettle market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £95K–£127K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.7%
- Avg brand age
- 53 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
2 falling
Sellers
142
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 85%
Open market
0%
- Morphy Richards96%
- Russell Hobbs4%
Demand
Weekly Amazon search volume, last 22 weeks — -24.3% search growth over the last 90 days.Top morphy richards kettle search terms
- morphy richards kettle110K/yr
- kettle morphy richards10K/yr
- murphy richards kettles5K/yr
- kettle morphy richard2K/yr
Top morphy richards kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Black 108271
Morphy Richards£20.444.5★3,036 rev
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Stainless Steel Case Red 102785
Morphy Richards£21.054.4★10,980 rev
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Brushed Stainless Steel Case 102786
Morphy Richards£20.434.4★10,980 rev
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window White 108274
Morphy Richards£20.494.5★3,036 rev
Morphy Richards Illumination 1.7L Jug Kettle Rapid Boil Boil Dry Protection Pull off Lid Limescale Filter Easy View Window 360 Cordless Base Stainless Steel Titanium 108022
Morphy Richards£25.244.3★1,178 rev
Newest
by launch date
Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage Felspar 103100
Morphy Richards£54.811,178 rev
Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage China Clay 103102
Morphy Richards£52.851,178 rev
Morphy Richards Glass Kettle 1.7L Illuminated Premium Glass 3kw Rapid Boil 360 Base Blue Light Indicator Water Level Indicator Dry Boil Protection Cord Storage 108004
Morphy Richards£30.0016 rev
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Olivine Green & Gold 103022
Morphy Richards£47.203,036 rev
Morphy Richards Accents Pyramid Kettle 1.5L Cordless Base Concealed Element Water Window Lid with Ring Pull 3KW Navy/Gold 102045
Morphy Richards£39.961,294 rev
Trending
90-day click momentumMorphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage China Clay 103102
Morphy Richards£52.854.3★
Morphy Richards Signature Opulent Jug Kettle 1.5L Rapid Boil Steel Body 360 Degree Base Cord Tidy Removable Filter Cordy Storage 3KW Translucent Black 100744
Morphy Richards£38.734.5★
Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage Felspar 103100
Morphy Richards£54.814.3★
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Olivine Green & Gold 103022
Morphy Richards£47.204.5★
Morphy Richards Accents Pyramid Kettle Soft Gold Collection 1.5L 3KW Rapid Boil Removable Filter 360 Cordless Base Easy View Water Window Matte Black 102047
Morphy Richards£43.454.4★
What buyers say about morphy richards kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality kettle”
“Good value for money”
“The design looks smart”
“Easy to use”
“Love the colour”
“takes no time at all to heat”
“Just works like it should”
“Lightweight”
“Easy clean”
“Fabulous, looks good and matches our toaster”
What buyers complain about
“Broken after a few weeks”
“Not good quality”
“no longer works”
“Could be cheaper”
“then stopped heating water to boiling point”
“heavier than my old one which died last week”
“Its leaking after 2years and a week”
“not useable”
“The smell is really unpleasant”
“The plastic must be extremely cheap”
Top return reasons
Common questions
- Is morphy richards kettle profitable to sell on Amazon United Kingdom?
- The niche generates £138K/yr across 39 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the morphy richards kettle niche?
- 2 brands and 142 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in morphy richards kettle?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.4%.
- What does it cost to enter the morphy richards kettle niche?
- Listings span £18.93–£54.81; the average listing price is £31.67 (sweet spot $15–$100). The average incumbent carries 5,487 reviews — the moat a new listing must climb.