Morphy Richards Kettle

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

3.4%

Market size, estimated

£138Ka year

Top search term

morphy richards kettle110K searches a year

Listings sell for £31.67 on average, from £18.93 to £54.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £31.67 that is £0 to £3K a year per listing.

Average price

£31.67inside the $15 to $100 sweet spot

Price range

£18.93–£54.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #88 within Small Kitchen Appliances. It carries 5,487 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

0.7%

Average rank

#88in Small Kitchen Appliances

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,487per listing

Listings tracked

39

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months