Morphy Richards Kettle
brand-locked demand (top 5 brands take 100% of clicks) — Morphy Richards Kettle doesn't clear our bar today.
Flapen Score
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Is Morphy Richards Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Morphy Richards Kettle is a £138K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Morphy Richards Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.3% over the last 90 days and 3.4% of searches end in a purchase.
£138K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Morphy Richards Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Black 108271
- Price
- £20.44
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 5y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Stainless Steel Case Red 102785
- Price
- £21.05
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 5y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removeable Limescale Filter Easy View Water Gauge Brushed Stainless Steel Case 102786
- Price
- £20.43
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 5y ago
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window White 108274
- Price
- £20.49
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 5y ago
Morphy Richards Illumination 1.7L Jug Kettle Rapid Boil Boil Dry Protection Pull off Lid Limescale Filter Easy View Window 360 Cordless Base Stainless Steel Titanium 108022
- Price
- £25.24
- Rating
- 4.3/5
- Reviews
- 1,178
- Age
- 5y ago
Trending
90-day click momentum
Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage China Clay 103102
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 1,178
- Age
- 6mo ago
Morphy Richards Signature Opulent Jug Kettle 1.5L Rapid Boil Steel Body 360 Degree Base Cord Tidy Removable Filter Cordy Storage 3KW Translucent Black 100744
- Price
- £38.73
- Rating
- 4.5/5
- Reviews
- 2,061
- Age
- 4y ago
Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage Felspar 103100
- Price
- £54.81
- Rating
- 4.3/5
- Reviews
- 1,178
- Age
- 6mo ago
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Olivine Green & Gold 103022
- Price
- £47.20
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago
Morphy Richards Accents Pyramid Kettle Soft Gold Collection 1.5L 3KW Rapid Boil Removable Filter 360 Cordless Base Easy View Water Window Matte Black 102047
- Price
- £43.45
- Rating
- 4.4/5
- Reviews
- 1,294
- Age
- 2y ago
Newest
by launch dateMorphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage Felspar 103100
- Price
- £54.81
- Rating
- 4.3/5
- Reviews
- 1,178
- Age
- 6mo ago
Morphy Richards Clay 1.7L Jug Kettle 3kw Rapid Boil Water Level Indicator Dry Boil Protection 360 Degree Base Build-in Cord Storage China Clay 103102
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 1,178
- Age
- 6mo ago
Morphy Richards Glass Kettle 1.7L Illuminated Premium Glass 3kw Rapid Boil 360 Base Blue Light Indicator Water Level Indicator Dry Boil Protection Cord Storage 108004
- Price
- £30.00
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 9mo ago
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Olivine Green & Gold 103022
- Price
- £47.20
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago
Morphy Richards Accents Pyramid Kettle 1.5L Cordless Base Concealed Element Water Window Lid with Ring Pull 3KW Navy/Gold 102045
- Price
- £39.96
- Rating
- 4.4/5
- Reviews
- 1,294
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
2 falling
Sellers
142
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 85%
Open market
0%
- Morphy Richards96%
- Russell Hobbs4%
Morphy Richards Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Morphy Richards Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- morphy richards kettle110K/yr
- kettle morphy richards10K/yr
- murphy richards kettles5K/yr
- kettle morphy richard2K/yr
What reviews say buyers love and hate about Morphy Richards Kettle
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good quality kettle”
“Good value for money”
“The design looks smart”
“Easy to use”
“Love the colour”
What buyers complain about
69% of reviews“Broken after a few weeks”
“Not good quality”
“no longer works”
“Could be cheaper”
“then stopped heating water to boiling point”
Morphy Richards Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Morphy Richards Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
