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Moroccan Lamp

Fail

Demand is soft, at -39.6% this quarter, so Moroccan Lamp is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£82K/yr214K searches / yr
90-day growth
-39.6%search demand this quarter
Competition
37%top-5 click share · 20 brands · 31 sellers

Flapen Score

Moroccan Lamp against its category

The dotted line is the Home & Garden average. Past it, Moroccan Lamp is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moroccan Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moroccan Lamp 214K times last year and spent an estimated £82K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-39.6%
Conversion, latest week
0.6%
Market size, estimated
£82Ka year
Peak month
December2.8× the quietest month
Top search term
moroccan lamp53K searches a year

02 · Price

A sale here is worth £65.97.

Listings sell for £65.97 on average, from £12.00 to £236.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £65.97 that is £0 to £7K a year per listing.

Average price
£65.97inside the $15 to $100 sweet spot
Price range
£12.00–£236.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #771 within Candles & Holders. It carries 665 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
61%
Out of stock, average day
10.3%
Average rank
#771in Candles & Holders
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
665per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Moroccan Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

37%

Top 20: 71%

Open market

23%

  • DEMMEX51%
  • ENVA8%
  • Gadgy7%
  • Lightza4%
  • VELA LANTERNS4%
  • Asylove3%

Demand

Moroccan Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Moroccan Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moroccan lamp53K/yr
  • turkish lamp36K/yr
  • moroccan lantern23K/yr
  • mosaic lamp18K/yr
  • turkish lamps14K/yr
  • moroccan floor lamp12K/yr
  • moroccan lamps9K/yr
  • moroccan lanterns6K/yr
  • moroccan table lamp8K/yr
  • moroccan lighting7K/yr

Reviews and returns

What reviews say buyers love and hate about Moroccan Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.11

Not well made

Poor quality

Appalling quality

Value For Money11%+1.02

Over priced

Expensive for what it is

way over priced

Functionality-Overall10%−0.06

But dents very easily from handling

Lamp is not working

Strength10%+0.16

It is really fragile

But dents very easily from handling

Size-Overall8%−0.01

doesn't fit a normal bulb/ come with a bulb

would have liked this a bit larger

Slightly smaller than I visioned

Love

Brightness/Shine/Glow33%+1.96

Looks lovely gently glowing

Great light

Beautiful lighting

Value For Money14%+1.02

worth the money

Great value for money

Good price

Quality-Overall13%−0.11

Great quality lantern

No complaints at all

Good quality

Design-Overall9%+0.39

Lovely craft to do

Good Design

Great craft idea

Color6%+0.24

Lovely colour

Beautiful lamp and colours amazing

The colours are fabulous

Return

2.4% Return rate 40% Fixable by listing

Size-Overall22%▃▃▅▃█▁

doesn't fit a normal bulb/ come with a bulb

would have liked this a bit larger

Slightly smaller than I visioned

Defective Material/Parts16%▁▅▃▆█▅
Functionality-Overall10%▃▂▂█▁▁

But dents very easily from handling

Lamp is not working

Quality-Overall8%▁▇▇█▁▁

Not well made

Poor quality

Appalling quality

Advertised Vs Actual Product8%▄▃▂▁▁█

The product images dont do it justice

FAQ

Common Moroccan Lamp questions

Answered from the same tracked data.