moon chair
Worth a lookShows demand growing +146.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+146.5%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£42.84avg listing price — sweet spot $15–$100
Price range
Incredible£15.75–£75.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great187.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Bad£32K£32K/yr · 116K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, moon chair is a £32K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
moon chair market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 82%
- Out of stock
- 21.8%
- Avg brand age
- 32 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
22
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
27%
- MoverX19%
- LANMOUNTAIN16%
- Eurotrade W Ltd14%
- EVER ADVANCED12%
- KingCamp8%
- Outsetter5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +146.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×
Top moon chair search terms
- moon chair69K/yr
- moon chairs for adults14K/yr
- moon camping chair9K/yr
- camping moon chair10K/yr
- moon chair camping10K/yr
- moon chairs4K/yr
Top moon chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eurotrade W Ltd Deluxe Portable Black Padded Cushion Folding Outdoor Camping Travel Festival Beach Garden Fishing Moon Chair Foldable Seat
Eurotrade W Ltd£22.784.4★699 rev
MoverX Lightweight Moon Camping Chair Padded Armchair Folding Chair for Adults Foldable Garden Outdoor Picnic Festival Camp Chair Comfy with Pocket Steel Frame Black
MoverX£28.304.3★83 rev
KingCamp Moon Chair Camping Folding Camping Chair XXL Garden Chairs Portable Heavy Duty Padded Camping Chair for Adults With Cup Holder and Cooler Bag for Fishing Beach Outdoor Indoor
KingCamp£54.924.2★1,361 rev
EVER ADVANCED XL Moon Chair for Adults 6cm Padded Garden Saucer Chair Heavy Duty Camping Foldable Folding Camping with High Back Super Wide Round Seats for heavy people supports 150KG Light grey
EVER ADVANCED£52.494.4★479 rev
Oversized XXL Folding Round Camping Chair Super Comfy Padded Moon Camp Chairs Heavy Duty Supports 440 Lbs Outdoor Lawn Chairs for Adults Perfect for Indoor Family Camping Picnics and Garden Black
LANMOUNTAIN£50.084.5★17 rev
Newest
by launch date
MoverX Lightweight Moon Camping Chair Padded Armchair Folding Chair for Adults Foldable Garden Outdoor Picnic Festival Camp Chair Comfy with Pocket Steel Frame Khaki
MoverX£28.6983 rev
Clevich Folding Moon Chair Camping Chair with Cotton Padded Seat Headrest Portable Garden Chair Supports 150kg for Camping Fishing Beach Outdoor
Clevich£54.915 rev
Clevich Folding Moon Chair Heavy Duty Camping Chair with Breathable Mesh Padded Cushion Storage Bag Supports 150kg Portable Garden Chair for Fishing Beach Outdoor Indoor
Clevich£49.940 rev
LIFERUN Camping Chair 95×83×93cm Folding Moon Chair with Cotton Padded Seat Headrest Cup Holder Non-slip Feet Storage Bag & Support 150KG Oversized Portable for Garden/Fishing/Beach/Indoor
LIFERUN£62.107 rev
Trail Skylark Moon Camping Chair Teal
trail outdoor leisure£46.228 rev
Trending
90-day click momentumMoverX Lightweight Moon Camping Chair Padded Armchair Folding Chair for Adults Foldable Garden Outdoor Picnic Festival Camp Chair Comfy with Pocket Steel Frame Khaki
MoverX£28.694.3★
Trail Skylark Moon Camping Chair Teal
trail outdoor leisure£46.224.2★
Clevich Folding Moon Chair Camping Chair with Cotton Padded Seat Headrest Portable Garden Chair Supports 150kg for Camping Fishing Beach Outdoor
Clevich£54.913.8★
Trespass Folding Moon Chair Round Cushioned Camping Seat Oversized with Carry Bag 80cm L x 100cm W x 100cm H Tycho
Trespass£32.814.4★
RELAX FIELD Oversized Camping Chair for Adults Thick Padded Comfort Folding Fishing Chair 227KG with Cup Holder for Outdoor Garden Sport Beach Camp Black
RELAX FIELD£48.554.3★
What buyers say about moon chair
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“which is a satisfactory quality”
“remarkably sturdy”
“Worth the money”
“the removable 6 cm padded cushion adds a noticeable boost in comfort”
“Its a simple design”
“Easy to use”
“Lovely them - great size comfy”
“not too heavy”
“similar materials to what I have seen on other chairs”
What buyers complain about
“Not comfy”
“the seat itself is small”
“Absolutely terrible build quality the chair completely collapsed after just a few days with my 10yr old son sat on it”
“heavy”
“it broke after just a few times using it”
“a fight to get back into carry bag”
“Wrong weight capacity in title”
“I dont recommend ordering considering the price you are paying to recieve one broken”
“very low to the ground”
“doesnt look particularly strong”
Top return reasons
Common questions
- Is moon chair profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 28 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +146.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the moon chair niche?
- 17 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in moon chair?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for moon chair peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.6× the quietest.
- What does it cost to enter the moon chair niche?
- Listings span £15.75–£75.47; the average listing price is £42.84 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.