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Monstera Soil

Fail

The top 5 brands take 96% of clicks, so Monstera Soil is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£49K/yr83K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
83%top-5 click share · 6 brands · 44 sellers

Flapen Score

Monstera Soil against its category

The dotted line is the Home & Garden average. Past it, Monstera Soil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monstera Soil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monstera Soil 83K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
6.3%
Market size, estimated
£49Ka year
Top search term
monstera potting mix37K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £3.78 to £18.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.38 that is £5K to £7K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£3.78–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Soils, Mulches & Planting Media. It carries 689 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Soils, Mulches & Planting Media
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
689per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Monstera Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • GardenNova41%
  • Allgood Farm39%
  • Westland7%
  • Soil.Ninja5%
  • Grow Buddha4%
  • Plantalaya4%

Demand

Monstera Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top Monstera Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monstera potting mix37K/yr
  • monstera soil26K/yr
  • chunky soil mix for indoor plants5K/yr
  • aroid potting mix5K/yr
  • chunky soil mix4K/yr
  • monstera soil mix5K/yr

Reviews and returns

What reviews say buyers love and hate about Monstera Soil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.02

It'll be half the price

Slightly expensive

Not great for the price

Pest/Insect Control10%−0.09

Lots of ants and bugs

Now 5 months later Im still battling an infestation of fungus gnats in my house

completely infested with fungus gnats

Plant Growth9%+1.05

isnt growing

I have given 4 stars as I am unsure how well the plants will grow as yet as only just repotted my plants

ruined 3 of my plants

Contamination8%−0.07

All the plants I repotted with this ended up covered in fungus

Infected

Advertised Vs Actual Product8%−0.08

NOT 10L AS ADVERTISED

Not as advertised- less quantity

Love

Quality-Overall32%+2.74

Amazing quality

Overall, a really solid mix—definitely recommend

Excellent seller and item

Plant Growth32%+1.05

growing very well

The plant was healthy

the plants are all growing well

Value For Money9%−0.02

Good value

so good value for money

Worth the price

Size-Overall4%0.00

Perfect size of bag plants loved it I noticed a difference in a week no insect issues easy to use sift soil thats not clumpy

Good size pack for repotting

Good size bag

Moist/Dry3%−0.02

It somehow manages to hold moisture without turning my pots into tiny wetlands

it still holds enough moisture that Im not constantly having to water

It also holds moisture well without staying soggy

Return

0.2% Return rate 53% Fixable by listing

Size-Overall41%▃▅▇█▇▄

Small size

10 litres is quite small

small

Value For Money16%█▁▃▁▂▃

It'll be half the price

Slightly expensive

Not great for the price

Advertised Vs Actual Product9%▁▁▁▂█▁

NOT 10L AS ADVERTISED

Not as advertised- less quantity

Leak-Proof8%▁▇▇▁▁█
Jamming/Clogging6%▁▁▁█▁▁

FAQ

Common Monstera Soil questions

Answered from the same tracked data.