monstera soil
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good688.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Price range
Bad£3.78–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 83K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, monstera soil is a £49K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
monstera soil market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
44
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- GardenNova41%
- Allgood Farm39%
- Westland7%
- Soil.Ninja5%
- Grow Buddha4%
- Plantalaya4%
Demand
Weekly Amazon search volume, last 46 weeks — +28.6% search growth over the last 90 days.Top monstera soil search terms
- monstera potting mix37K/yr
- monstera soil26K/yr
- chunky soil mix for indoor plants5K/yr
- aroid potting mix5K/yr
- chunky soil mix4K/yr
- monstera soil mix5K/yr
Top monstera soil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GardenNova Premium Monstera Potting Soil - Quick Drain Potting Soil for Growing and Repotting Monstera Deliciosa/Swiss Cheese Plant - 1 Liter Bag
GardenNova£9.364.5★711 rev
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (5 Litres)
Allgood Farm£12.084.6★198 rev
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (10 Litres)
Allgood Farm£18.274.6★198 rev
Soil Ninja House Plant Potting Soil 10L - Peat Free Base Mix with Coco Coir Perlite & Worm Castings - Indoor Plant Compost for Repotting Drainage & Aeration
Soil.Ninja£12.804.7★59 rev
Westland Houseplant Potting Mix 10L Peat Free Soil
Westland£4.694.6★2,600 rev
Newest
by launch date
Monstera Potting Mix Premium Indoor Houseplant Soil Blend for Swiss Cheese Plants Aroids Philodendron Repotting Mix with Perlite Bark & Drainage Support (1 Litre)
Plantalaya£7.001 rev
Soil Ninja House Plant Potting Soil 10L - Peat Free Base Mix with Coco Coir Perlite & Worm Castings - Indoor Plant Compost for Repotting Drainage & Aeration
Soil.Ninja£12.8059 rev
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (5 Litres)
Allgood Farm£12.08198 rev
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (10 Litres)
Allgood Farm£18.27198 rev
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (1 Litre)
Allgood Farm£6.76198 rev
Trending
90-day click momentumMonstera Potting Mix Premium Indoor Houseplant Soil Blend for Swiss Cheese Plants Aroids Philodendron Repotting Mix with Perlite Bark & Drainage Support (1 Litre)
Plantalaya£7.001.0★
Soil Ninja House Plant Potting Soil 10L - Peat Free Base Mix with Coco Coir Perlite & Worm Castings - Indoor Plant Compost for Repotting Drainage & Aeration
Soil.Ninja£12.804.7★
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (3 Litres)
Allgood Farm£9.634.6★
Grow Buddha Houseplant Potting Compost (2L) Premium Indoor Plant Soil Mix with Perlite Coco Coir & Activated Charcoal Ideal for Monstera Fiddle Leaf Fig & Tropical Houseplants
Grow Buddha£9.474.3★
Allgood Farm Monstera Soil - Chunky Aroid Potting Soil Mix for Swiss Cheese Plant Deliciosa Albo (5 Litres)
Allgood Farm£12.084.6★
What buyers say about monstera soil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“growing very well”
“Good value”
“Perfect size of bag plants loved it I noticed a difference in a week no insect issues easy to use sift soil thats not clumpy”
“It somehow manages to hold moisture without turning my pots into tiny wetlands”
“Exactly as described works very well”
“Doesn't smell like a swamp monster's gym socks”
“Great for indoor plants”
“Am hopeful this will be fungus gnat free and wonderful”
“easy to use”
What buyers complain about
“It'll be half the price”
“Lots of ants and bugs”
“isnt growing”
“All the plants I repotted with this ended up covered in fungus”
“NOT 10L AS ADVERTISED”
“Small size”
“Not good quality”
“the bottom is dry”
“Waste of money”
“Bags weak”
Top return reasons
Common questions
- Is monstera soil profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the monstera soil niche?
- 6 brands and 44 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in monstera soil?
- Top complaints mined from reviews: Value For Money, Pest/Insect Control, Plant Growth. The return rate is 0.2%.
- What does it cost to enter the monstera soil niche?
- Listings span £3.78–£18.27; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.