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Monstera Soil

Fail

The top 5 brands take 96% of clicks, so Monstera Soil is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£49K/yr83K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
83%top-5 click share · 6 brands · 44 sellers

Flapen Score

Monstera Soil against its category

The dotted line is the Home & Garden average. Past it, Monstera Soil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monstera Soil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monstera Soil 83K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
6.3%
Market size, estimated
£49Ka year
Top search term
monstera potting mix37K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £3.78 to £18.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.38 that is £5K to £7K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£3.78–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Soils, Mulches & Planting Media. It carries 689 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Soils, Mulches & Planting Media
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
689per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Monstera Soil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • GardenNova41%
  • Allgood Farm39%
  • Westland7%
  • Soil.Ninja5%
  • Grow Buddha4%
  • Plantalaya4%

Demand

Monstera Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top Monstera Soil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • monstera potting mix37K/yr
  • monstera soil26K/yr
  • chunky soil mix for indoor plants5K/yr
  • aroid potting mix5K/yr
  • chunky soil mix4K/yr
  • monstera soil mix5K/yr

Reviews and returns

What reviews say buyers love and hate about Monstera Soil

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.2%of orders come back
“It'll be half the price”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Monstera Soil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data