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Money Box for Kids

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -20.4% this quarter, so Money Box for Kids is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£94K/yr275K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
26%top-5 click share · 46 brands · 109 sellers

Flapen Score

Money Box for Kids against its category

The dotted line is the Home & Garden average. Past it, Money Box for Kids is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Money Box for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Money Box for Kids 275K times last year and spent an estimated £94K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
3.0%
Market size, estimated
£94Ka year
Peak month
December2.7× the quietest month
Top search term
piggy banks for kids105K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £4.40 to £31.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.32 that is £0 to £1K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£4.40–£31.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #85 within Children's Room Décor. It carries 982 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
89%
Out of stock, average day
8.4%
Average rank
#85in Children's Room Décor
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
982per listing
Listings tracked
84

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Money Box for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

109

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

26%

Top 20: 62%

Open market

51%

  • MHJY12%
  • L & P Home & Gifts10%
  • H&W10%
  • Paladone6%
  • Fuyamp6%
  • TUHNHGD6%

Demand

Money Box for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Money Box for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piggy banks for kids105K/yr
  • boys money box19K/yr
  • kids piggy bank14K/yr
  • children money boxes19K/yr
  • childrens money box14K/yr
  • money box for girls10K/yr
  • piggy bank for kids11K/yr
  • money box kids11K/yr
  • kids money box boys12K/yr
  • kids money box girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Money Box for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.03

Larger than I thought

Bit small

Smaller than described

Value For Money8%+0.32

just a little expensive for what it is

At £9.99 it is a bit on the expensive side for a small money box

Bit over priced

Functionality-Overall7%−0.11

Didn't work

Doesnt work properly

Its ok but hard to change code

Durability6%−0.03

Im not sure I would say it was very durable

unfortunately smashed it this week cleaning

Broke within a minute of getting it out

Material Quality5%−0.04

Cheap plastic

made of plastic so if dropped wont break

wasn't material we thought so sadly had to return

Love

Quality-Overall15%

Affordable quality

Great item, well made, arrived on time

Excellent Quality

Gifting Purpose14%+1.24

great gift as its the gift that keeps on giving

Bought as a gift & loved

Excellent gift

Strength9%+0.44

Beautiful very well made sturdy bank

Cute and sturdy

Nice robust, solid piggy bank, would make a lovely present for kids to save up

Value For Money9%+0.32

Good value for money

Good price

Well worth the money

Size-Overall7%−0.03

just the right size

Love it just what I was looking for size wise

not too big

Return

0.9% Return rate 33% Fixable by listing

Size-Overall22%▆▆▆▇█▅

Larger than I thought

Bit small

Smaller than described

Functionality-Overall18%█▆▆▅▅▅

Didn't work

Doesnt work properly

Its ok but hard to change code

Defective Material/Parts10%▄▅▅▇█▆
Quality-Overall7%█▇▆▆▃▅

Very poor quality

just a Rubbish gimic

And quality isn't the best for the price

Locking Mechanism6%▅▆▇█▄▇

some reason it wont unlock

Door won't stay closed

FAQ

Common Money Box for Kids questions

Answered from the same tracked data.