mole trap
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great253.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.13avg listing price — sweet spot $15–$100
Price range
Good£6.20–£27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay£121K£121K/yr · 91K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, mole trap is a £121K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
mole trap market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £113K–£141K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 8.4%
- Avg brand age
- 61 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
33
Top-5 brand share
89%
Top 20: 98%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- REPELEM46%
- PestExpel17%
- The Big Cheese11%
- Pest-Stop10%
- Woodside4%
- Newthinking3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Feb, Aug · busiest ÷ quietest = 2.3×
Top mole trap search terms
- mole traps58K/yr
- mole trap19K/yr
- mole traps uk11K/yr
- mole traps amazon3K/yr
Top mole trap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REPELEM Flat Bottom Tunnel Mole Trap Reusable Mole Traps Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 5
REPELEM£15.194.2★33 rev
REPELEM Easy Set Scissor Mole Traps Reusable Mole Trap Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 5
REPELEM£13.723.9★18 rev
PestExpel Heavy Duty Scissor Claw Mole Traps (5 Pack) Galvanized Steel Professional Mole Control High-Sensitivity Quick Kill Spring Reusable Weatherproof Underground Traps for Lawns & Gardens
PestExpel£27.764.3★704 rev
The Big Cheese Mole Tunnel Trap - Traditional Two-Way Trap Design Manufactured from Durable Galvanised Metal and Wire Controls Moles in Lawns and Gardens Durable Rust-Free Weather-Proof Silver
The Big Cheese£6.964.2★1,184 rev
REPELEM Claw Mole Trap Reusable Mole Traps Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 3
REPELEM£13.954.0★143 rev
Newest
by launch date
Noctra Tunnel Mole Trap for Lawns Gardens & Fields - Rust Resistant Metal Construction Instant Kill Design for Effective Pest Control. Works on Moles & Voles (3 Pack)
Noctra£7.692 rev
REPELEM Easy Set Scissor Mole Traps Reusable Mole Trap Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 5
REPELEM£13.7218 rev
REPELEM Flat Bottom Tunnel Mole Trap Reusable Mole Traps Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 5
REPELEM£15.1933 rev
Mole Traps Reusable Mole Trap with Quick Scissors All Weather Rust Free Powerful Mole Deterrent with Sleek Black Iron Finish Humane Mole Killer Easy Set Protect Your Lawn & Garden
Qivine£16.866 rev
Newthinking Claw Mole Trap Killer Powerful Mole Deterrent Control Trap Heavy-duty Galvanized Steel Rust Resistant Mole Killer for Garden
Newthinking£14.1413 rev
Trending
90-day click momentumNoctra Tunnel Mole Trap for Lawns Gardens & Fields - Rust Resistant Metal Construction Instant Kill Design for Effective Pest Control. Works on Moles & Voles (3 Pack)
Noctra£7.694.5★
Newthinking Claw Mole Trap Killer Powerful Mole Deterrent Control Trap Heavy-duty Galvanized Steel Rust Resistant Mole Killer for Garden
Newthinking£14.144.6★
REPELEM Easy Set Scissor Mole Traps Reusable Mole Trap Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 5
REPELEM£13.723.9★
REPELEM Flat Bottom Tunnel Mole Trap Reusable Mole Traps Rust-Free Garden Protection Humane Vole & Mole Killer Powerful Mole Deterrent | Large Pack of 5
REPELEM£15.194.2★
The Big Cheese Mole Tunnel Trap - Traditional Two-Way Trap Design Manufactured from Durable Galvanised Metal and Wire Controls Moles in Lawns and Gardens Durable Rust-Free Weather-Proof Silver
The Big Cheese£6.964.2★
What buyers say about mole trap
What buyers praise and complain about, mined from review topics.What buyers love
“Good piece of kit”
“They did the job”
“does the job quickly”
“Solid four stars”
“Yes they do catch the little buggers”
“These are very good value for money”
“easy to install even though no instructions are included”
“Simple to set up with clear instructions”
“have worked well on the garden”
“Compact and easy to use”
What buyers complain about
“Unfortunately for the moles that are ruining the land these do work”
“Sorry, I can't even set them as the springs are so god damned strong”
“It didn't work”
“Not worth the money”
“Quality more or less what you'd expect for the price”
“missing parts”
“Needs some finesse”
“Too difficult to use”
“The instructions are pretty much non-existent”
“And one caught within 24 hrs”
Top return reasons
Common questions
- Is mole trap profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mole trap niche?
- 9 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mole trap?
- Top complaints mined from reviews: Pest/Insect Control, Assembly/Installation, Functionality-Overall. The return rate is 0.8%.
- When does demand for mole trap peak?
- Demand peaks in Feb–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the mole trap niche?
- Listings span £6.20–£27.76; the average listing price is £14.13 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.