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Mole Trap

Mole Trap shows low returns (0.8%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51

Market size 28Growth 37Conversion 85Competition 24Returns 96Price range 59Avg price 68Brand share 27Review moat 87Quality gap 92
This niche Category average · 5,777 niches

Is Mole Trap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mole Trap is a £121K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 54/100.

Mole Trap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.9% over the last 90 days and 9.4% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr10K
Search volume / yr+9.9%91K
Conversion rate9.4%
Avg price£14.13

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 33
Top-5 product click share71%
Open market11%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)4· 1 succeeded
Avg rating4.0★
Avg reviews254

Top Mole Trap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

89%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • REPELEM46%
  • PestExpel17%
  • The Big Cheese11%
  • Pest-Stop10%
  • Woodside4%
  • Newthinking3%
  • Open — no brand owns it (3 brands, 8%)

Mole Trap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR9.4%Products15Brands9Top 5 Brands89%OOS Rate8.4%Rating4.0★Reviews254Avg BSR#81
5K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 2.3×

Top Mole Trap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mole traps58K/yr
  • mole trap19K/yr
  • mole traps uk11K/yr
  • mole traps amazon3K/yr

What reviews say buyers love and hate about Mole Trap

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall21%

Good piece of kit

Advertised Vs Actual Product13%

They did the job

Ease Of Use13%

does the job quickly

Strength12%

Solid four stars

Pest/Insect Control10%

Yes they do catch the little buggers

What buyers complain about

80% of reviews
Pest/Insect Control14%

Unfortunately for the moles that are ruining the land these do work

Assembly/Installation14%

Sorry, I can't even set them as the springs are so god damned strong

Functionality-Overall14%

It didn't work

Value For Money8%

Not worth the money

Quality-Overall7%

Quality more or less what you'd expect for the price

Mole Trap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Assembly/Installation
20%
3Defective Material/Parts
13%
4Size-Overall
11%
5Instructions/User Manual/Troubleshooting
7%

Common Mole Trap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mole Trap 54/100 on Amazon United Kingdom — Worth a look. The niche generates £121K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +9.9% over the last 90 days.
Search demand for Mole Trap on Amazon United Kingdom peaks in Feb–Aug, where the busiest month runs 2.3× the quietest.