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Mole Trap

Maybe

Returns run at only 0.8% of orders. But the top 5 products take 71% of clicks, so Mole Trap is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£121K/yr91K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
71%top-5 click share · 9 brands · 33 sellers

Flapen Score

Mole Trap against its category

The dotted line is the Home & Garden average. Past it, Mole Trap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mole Trap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mole Trap 91K times last year and spent an estimated £121K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
9.4%
Market size, estimated
£121Ka year
Peak month
February2.3× the quietest month
Top search term
mole traps58K searches a year

02 · Price

A sale here is worth £14.13.

Listings sell for £14.13 on average, from £6.20 to £27.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.13 that is £4K to £7K a year per listing.

Average price
£14.13under the $15 to $100 sweet spot
Price range
£6.20–£27.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #81 within Plant Protection & Pest Control. It carries 254 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
8.4%
Average rank
#81in Plant Protection & Pest Control
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mole Trap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

89%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • REPELEM46%
  • PestExpel17%
  • The Big Cheese11%
  • Pest-Stop10%
  • Woodside4%
  • Newthinking3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mole Trap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Mole Trap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mole traps58K/yr
  • mole trap19K/yr
  • mole traps uk11K/yr
  • mole traps amazon3K/yr

Reviews and returns

What reviews say buyers love and hate about Mole Trap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control14%+1.56

Unfortunately for the moles that are ruining the land these do work

The garden has been plagued with moles

Set these traps Friday evening checked following morning one dead mole

Assembly/Installation14%−0.21

Sorry, I can't even set them as the springs are so god damned strong

DIFFICULT TO SET

Too hard to set

Functionality-Overall14%−0.11

It didn't work

Moles are gone

it did not work

Value For Money8%−0.01

Not worth the money

waste of money

Quality-Overall7%+0.37

Quality more or less what you'd expect for the price

Rubbish

Love

Quality-Overall21%+0.37

Good piece of kit

Fantastic product

These are solid and well made

Advertised Vs Actual Product13%+1.65

They did the job

Does the job

Work as intended

Ease Of Use13%+0.40

does the job quickly

Easy to use

Traps were easy to set as I have nimble fingers

Strength12%−0.17

Solid four stars

Really strong

Strong spring

Pest/Insect Control10%+1.56

Yes they do catch the little buggers

Easiest mole traps to use

Good traps

Return

0.8% Return rate 11% Fixable by listing

Functionality-Overall21%▁▇▅▇▅█

It didn't work

Moles are gone

it did not work

Assembly/Installation20%▄▁▇▅█▅

Sorry, I can't even set them as the springs are so god damned strong

DIFFICULT TO SET

Too hard to set

Defective Material/Parts13%█▁▁▁█▃

missing parts

Size-Overall11%█▁▄▁▁▃
Instructions/User Manual/Troubleshooting7%▇█▁█▁▃

The instructions are pretty much non-existent

No safety handling instructions

there were no diagrams in the instruction leaflet to help

FAQ

Common Mole Trap questions

Answered from the same tracked data.