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Molblly Double Mattress

Fail

The top 5 products take 100% of clicks, so Molblly Double Mattress is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£11K/yr5K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Molblly Double Mattress against its category

The dotted line is the Home & Garden average. Past it, Molblly Double Mattress is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molblly Double Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Molblly Double Mattress 5K times last year and spent an estimated £11K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
2.9%
Market size, estimated
£11Ka year
Peak month
December3.1× the quietest month
Top search term
molblly double mattress3K searches a year

02 · Price

A sale here is worth £78.10.

Listings sell for £78.10 on average, from £73.34 to £81.62. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £78.10 that is £0 to £8K a year per listing.

Average price
£78.10inside the $15 to $100 sweet spot
Price range
£73.34–£81.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.4% of listings are out of stock. The average listing ranks #72 within Furniture. It carries 399 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.4%
Average rank
#72in Furniture
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Molblly Double Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sleremind55%
  • Hiimgo25%
  • Yocreat20%

Demand

Molblly Double Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Molblly Double Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molblly double mattress3K/yr
  • molblly1K/yr
  • molblly double mattress memory foam mattresses428/yr

Reviews and returns

What reviews say buyers love and hate about Molblly Double Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.22

at first I thought bought wrong size

i think it may be bigger than 4ft as it hangs over bed

Comfort-Overall13%+3.87

had 2 hip replacements it wasn't too comfy for first night

Sags/Sinks9%−0.05

Very thick and it bounces back when you stand on it and comes down

can sink

Thickness6%−0.01

Very thick and it bounces back when you stand on it and comes down

Height6%−0.07

not just sure if the height manages to decompress up to what was promised

Love

Comfort-Overall43%+3.87

Very comfortable mattress

Super comfy

Very comfortable bed

Value For Money14%+0.49

Great value

worth the money

Good value for the price

Foam8%−0.04

Great double gel memory foam mattress

Good mattress

The memory foam does shape to your body quite well

Soft Feel8%

The mattress has that perfect balance of softness and support

Amazingly soft

feels supportive without being too hard

Quality-Overall5%−0.01

EXCELLENT QUALITY

Its perfect

highly supportive and excellent quality

Return

0.9% Return rate 54% Fixable by listing

Size-Overall44%▅▃█▆▅▂

at first I thought bought wrong size

i think it may be bigger than 4ft as it hangs over bed

Weight Heavy11%▁▁▁▁▁█
Advertised Vs Actual Product6%▁█▁▁▁▁
Smell6%▃▁▁▁█▁

Had a slight odor when opened

with a slight smell at first that faded quickly

Stain Resistance6%

FAQ

Common Molblly Double Mattress questions

Answered from the same tracked data.