Moka Pot

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months

719K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

2.5%

Market size, estimated

£371Ka year

Peak month

December1.8× the quietest month

Top search term

moka pot226K searches a year

Listings sell for £20.23 on average, from £7.38 to £44.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £20.23 that is £10K to £15K a year per listing.

Average price

£20.23inside the $15 to $100 sweet spot

Price range

£7.38–£44.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£10K–£15K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,730 within Coffee, Tea & Espresso. It carries 7,898 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

87%

Out of stock, average day

0.8%

Average rank

#1,730in Coffee, Tea & Espresso

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,898per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months