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Moka Pot

Fail

Demand is soft, at -10.6% this quarter, so Moka Pot is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£371K/yr719K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 274 sellers

Flapen Score

Moka Pot against its category

The dotted line is the Home & Garden average. Past it, Moka Pot is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moka Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moka Pot 719K times last year and spent an estimated £371K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
719K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
2.5%
Market size, estimated
£371Ka year
Peak month
December1.8× the quietest month
Top search term
moka pot226K searches a year

02 · Price

A sale here is worth £20.23.

Listings sell for £20.23 on average, from £7.38 to £44.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £20.23 that is £10K to £15K a year per listing.

Average price
£20.23inside the $15 to $100 sweet spot
Price range
£7.38–£44.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,730 within Coffee, Tea & Espresso. It carries 7,898 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
0.8%
Average rank
#1,730in Coffee, Tea & Espresso
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,898per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Moka Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

274

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

11%

  • Bialetti52%
  • VonShef16%
  • Café Olé9%
  • Sivaphe5%
  • FRAISIN4%
  • WECOOK!4%
  • Open — no brand owns it (9 brands, 11%)

Demand

Moka Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Moka Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moka pot226K/yr
  • moka pot coffee58K/yr
  • italian coffee maker42K/yr
  • espresso maker52K/yr
  • moka pot induction39K/yr
  • stove top coffee maker41K/yr
  • mocha pots35K/yr
  • mokka pot coffee30K/yr
  • stovetop coffee makers31K/yr
  • moka pots28K/yr

Reviews and returns

What reviews say buyers love and hate about Moka Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.07

Small volume

Bigger than the standard one

Very small

Advertised Vs Actual Product9%−0.04

Not as stated

Not as advertised

Incorrect description

Leak-Proof8%

Leaky

Also it leaks

it has started leaking

Quality-Overall8%+1.60

Not very good quality

I am utterly appalled at the build quality of this pot

not good enough

Durability6%−0.03

Second one to break after 6 months

I definitely wouldnt expect something like this to happen after only two uses

Its fallen apart after 2months

Love

Quality-Overall32%+1.60

Great build quality

Always good quality and reliable

Excellent quality

Ease Of Use12%+1.11

Easy to use

It is also pretty easy to use and to clean

Simple and easy-to-use coffee maker

Value For Money10%+0.71

Amazing value

reasonably priced

Good value

Ease Of Cleaning7%+0.37

the product was cleaned

Easy to clean

Cleans well and quickly

Size-Overall5%−0.07

good size

Perfect size for a couple of coffees easy to use

Perfect size for one person

Return

2.5% Return rate 64% Fixable by listing

Size-Overall56%▇█▇▇██

Small volume

Bigger than the standard one

Very small

Compatibility-Overall10%▅▅▅█▇▆

Doesnt work on induction hob

Does not work on an induction hob

Functionality-Overall6%▆▆▇▅█▄

doesnt work

so it can't work properly

Spits when you leave lid open to see coffee working

Leak-Proof5%▂▆▆█▇▇

Leaky

Also it leaks

it has started leaking

Product Condition3%█▂▃▂▁▄

It looked like old stock or a return

Not brand new

its clear its used or returned

FAQ

Common Moka Pot questions

Answered from the same tracked data.