moka pot
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.23avg listing price — sweet spot $15–$100
Price range
Great£7.38–£44.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£371K£371K/yr · 719K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,898.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, moka pot is a £371K/yr Amazon United Kingdom market (719K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
moka pot market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £303K–£405K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,730
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 100%
- Out of stock
- 0.8%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
274
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
11%
- Bialetti52%
- VonShef16%
- Café Olé9%
- Sivaphe5%
- FRAISIN4%
- WECOOK!4%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top moka pot search terms
- moka pot226K/yr
- moka pot coffee58K/yr
- italian coffee maker42K/yr
- espresso maker52K/yr
- moka pot induction39K/yr
- stove top coffee maker41K/yr
- mocha pots35K/yr
- mokka pot coffee30K/yr
- stovetop coffee makers31K/yr
- moka pots28K/yr
Top moka pot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VonShef Stovetop Coffee Maker 6 Cup Aluminium Italian Espresso Maker 300ml Gas & Electric Stove Top Moka Pot with Replacement Gasket & Filter
VonShef£11.874.4★3,595 rev
Bialetti Moka Express Aluminium Stovetop Coffee Maker 130 ml(3 Cup)
Bialetti£25.164.6★24,945 rev
Bialetti 0001163
Bialetti£28.274.7★30,531 rev
Café Olé Espresso maker traditional Italian style coffee maker light aluminium design with plastic handle gas hob only 120ml (3 espresso shots) Silver
Café Olé£11.174.3★1,403 rev
Bialetti Moka Express Aluminium Stovetop Coffee Maker (2 Cup) 8x11x11 cm Silver
Bialetti£20.724.6★14,706 rev
Newest
by launch date
Decana 6-Cup Moka Pot Coffee Gift Set 6-Piece Stovetop Espresso Maker with Manual Coffee Bean Grinder Ceramic Mug Storage Jar Filters & Brush - Gift Box for Coffee Lovers
Decana£44.941 rev
FRAISIN Stovetop Espresso Moka Pot Coffee Maker Non-slip Wood Grain Handle Cast Aluminum Compatible with Gas and Electric Stoves (Black 3 cups)
FRAISIN£14.4690 rev
Sivaphe Stovetop Coffee Maker 150ml/3 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Black
Sivaphe£11.56446 rev
Sivaphe Stovetop Coffee Maker 300ml/6 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Silver
Sivaphe£12.77446 rev
Sivaphe Stovetop Coffee Maker 300ml/6 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Black
Sivaphe£14.33446 rev
Trending
90-day click momentumDecana 6-Cup Moka Pot Coffee Gift Set 6-Piece Stovetop Espresso Maker with Manual Coffee Bean Grinder Ceramic Mug Storage Jar Filters & Brush - Gift Box for Coffee Lovers
Decana£44.945.0★
Yabano Stovetop Espresso Maker - 6 Cups/300ml Classic Moka Pot for Italian Espresso Aluminum Coffee Maker for Gas Electric or Ceramic Stovetops Manual Percolator for Home & Camping
Yabano£12.884.3★
FRAISIN Stovetop Espresso Moka Pot Coffee Maker Non-slip Wood Grain Handle Cast Aluminum Compatible with Gas and Electric Stoves (Black 3 cups)
FRAISIN£14.464.7★
WECOOK! Paola Silver Aluminium Stovetop Espresso Maker Italian Moka Coffee Pot 3 Cups (150 ml) Silicone Gasket & Safety Valve Suitable for Gas Electric & Ceramic Hobs Not Induction Compatible
WECOOK!£9.714.2★
Bialetti Moka Express Aluminium Stovetop Coffee Maker (4 Cup) 0.19 liters
Bialetti£30.784.7★
What buyers say about moka pot
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality”
“Easy to use”
“Amazing value”
“the product was cleaned”
“good size”
“Works as advertised”
“Very sturdy”
“classic design”
“Bought as a present to myself”
“Durable”
What buyers complain about
“Small volume”
“Not as stated”
“Leaky”
“Not very good quality”
“Second one to break after 6 months”
“doesnt work”
“Doesnt work on induction hob”
“and takes me a long time to clean the cooker”
“the inside is covered in rust”
“It looked like old stock or a return”
Top return reasons
Common questions
- Is moka pot profitable to sell on Amazon United Kingdom?
- The niche generates £371K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the moka pot niche?
- 15 brands and 274 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in moka pot?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Leak-Proof. The return rate is 2.5%.
- When does demand for moka pot peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the moka pot niche?
- Listings span £7.38–£44.94; the average listing price is £20.23 (sweet spot $15–$100). The average incumbent carries 7,898 reviews — the moat a new listing must climb.