Moka Pot
FailDemand is soft, at -10.6% this quarter, so Moka Pot is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £371K/yr719K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 274 sellers
Flapen Score
Moka Pot against its category
The dotted line is the Home & Garden average. Past it, Moka Pot is stronger. Inside it, weaker.
Market
The Moka Pot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moka Pot 719K times last year and spent an estimated £371K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.
- Searches, last 12 months
- 719K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £371Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- moka pot226K searches a year
02 · Price
A sale here is worth £20.23.
Listings sell for £20.23 on average, from £7.38 to £44.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £20.23 that is £10K to £15K a year per listing.
- Average price
- £20.23inside the $15 to $100 sweet spot
- Price range
- £7.38–£44.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,730 within Coffee, Tea & Espresso. It carries 7,898 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 87%
- Out of stock, average day
- 0.8%
- Average rank
- #1,730in Coffee, Tea & Espresso
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,898per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Moka Pot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VonShef Stovetop Coffee Maker 6 Cup Aluminium Italian Espresso Maker 300ml Gas & Electric Stove Top Moka Pot with Replacement Gasket & Filter
- Price
- £11.87
- Rating
- 4.4/5
- Reviews
- 3,595
- Age
- 9y ago

Bialetti Moka Express Aluminium Stovetop Coffee Maker 130 ml(3 Cup)
- Price
- £25.16
- Rating
- 4.6/5
- Reviews
- 24,945
- Age
- 24y ago

Bialetti 0001163
- Price
- £28.27
- Rating
- 4.7/5
- Reviews
- 30,531
- Age
- 24y ago

Café Olé Espresso maker traditional Italian style coffee maker light aluminium design with plastic handle gas hob only 120ml (3 espresso shots) Silver
- Price
- £11.17
- Rating
- 4.3/5
- Reviews
- 1,403
- Age
- 13y ago

Bialetti Moka Express Aluminium Stovetop Coffee Maker (2 Cup) 8x11x11 cm Silver
- Price
- £20.72
- Rating
- 4.6/5
- Reviews
- 14,706
- Age
- 14y ago
Trending
90-day click momentum
Decana 6-Cup Moka Pot Coffee Gift Set 6-Piece Stovetop Espresso Maker with Manual Coffee Bean Grinder Ceramic Mug Storage Jar Filters & Brush - Gift Box for Coffee Lovers
- Price
- £44.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Yabano Stovetop Espresso Maker - 6 Cups/300ml Classic Moka Pot for Italian Espresso Aluminum Coffee Maker for Gas Electric or Ceramic Stovetops Manual Percolator for Home & Camping
- Price
- £12.88
- Rating
- 4.3/5
- Reviews
- 1,947
- Age
- 6y ago

FRAISIN Stovetop Espresso Moka Pot Coffee Maker Non-slip Wood Grain Handle Cast Aluminum Compatible with Gas and Electric Stoves (Black 3 cups)
- Price
- £14.46
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 6mo ago

WECOOK! Paola Silver Aluminium Stovetop Espresso Maker Italian Moka Coffee Pot 3 Cups (150 ml) Silicone Gasket & Safety Valve Suitable for Gas Electric & Ceramic Hobs Not Induction Compatible
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 619
- Age
- 6y ago

Bialetti Moka Express Aluminium Stovetop Coffee Maker (4 Cup) 0.19 liters
- Price
- £30.78
- Rating
- 4.7/5
- Reviews
- 12,771
- Age
- 14y ago
Newest
by launch date
Decana 6-Cup Moka Pot Coffee Gift Set 6-Piece Stovetop Espresso Maker with Manual Coffee Bean Grinder Ceramic Mug Storage Jar Filters & Brush - Gift Box for Coffee Lovers
- Price
- £44.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

FRAISIN Stovetop Espresso Moka Pot Coffee Maker Non-slip Wood Grain Handle Cast Aluminum Compatible with Gas and Electric Stoves (Black 3 cups)
- Price
- £14.46
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 6mo ago

Sivaphe Stovetop Coffee Maker 150ml/3 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Black
- Price
- £11.56
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 2y ago

Sivaphe Stovetop Coffee Maker 300ml/6 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Silver
- Price
- £12.77
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 2y ago

Sivaphe Stovetop Coffee Maker 300ml/6 Cups Aluminium Moka Pot Italian Espresso Maker with Heat-Resistant Handle Black
- Price
- £14.33
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
274
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
11%
- Bialetti52%
- VonShef16%
- Café Olé9%
- Sivaphe5%
- FRAISIN4%
- WECOOK!4%
- Open — no brand owns it (9 brands, 11%)
Demand
Moka Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Moka Pot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moka pot226K/yr
- moka pot coffee58K/yr
- italian coffee maker42K/yr
- espresso maker52K/yr
- moka pot induction39K/yr
- stove top coffee maker41K/yr
- mocha pots35K/yr
- mokka pot coffee30K/yr
- stovetop coffee makers31K/yr
- moka pots28K/yr
Reviews and returns
What reviews say buyers love and hate about Moka Pot
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small volume
Bigger than the standard one
Very small
Not as stated
Not as advertised
Incorrect description
Leaky
Also it leaks
it has started leaking
Not very good quality
I am utterly appalled at the build quality of this pot
not good enough
Second one to break after 6 months
I definitely wouldnt expect something like this to happen after only two uses
Its fallen apart after 2months
Love
Great build quality
Always good quality and reliable
Excellent quality
Easy to use
It is also pretty easy to use and to clean
Simple and easy-to-use coffee maker
Amazing value
reasonably priced
Good value
the product was cleaned
Easy to clean
Cleans well and quickly
good size
Perfect size for a couple of coffees easy to use
Perfect size for one person
Return
2.5% Return rate 64% Fixable by listing
Small volume
Bigger than the standard one
Very small
Doesnt work on induction hob
Does not work on an induction hob
doesnt work
so it can't work properly
Spits when you leave lid open to see coffee working
Leaky
Also it leaks
it has started leaking
It looked like old stock or a return
Not brand new
its clear its used or returned
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moka Pot questions
Answered from the same tracked data.









