Modge Podge Glue
FailThe top 5 brands take 100% of clicks, so Modge Podge Glue is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £140K/yr132K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 80 sellers
Flapen Score
Modge Podge Glue against its category
The dotted line is the Home & Garden average. Past it, Modge Podge Glue is stronger. Inside it, weaker.
Market
The Modge Podge Glue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Modge Podge Glue 132K times last year and spent an estimated £140K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £140Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- modge podge81K searches a year
02 · Price
A sale here is worth £8.91.
Listings sell for £8.91 on average, from £3.35 to £17.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.91 that is £9K to £11K a year per listing.
- Average price
- £8.91under the $15 to $100 sweet spot
- Price range
- £3.35–£17.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,833 within Art & Craft Supplies. It carries 11,468 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,833in Art & Craft Supplies
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,468per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Modge Podge Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mod Podge Water-base Sealer Glue and Finish Matte Finish CS11302 473 ml Bottle
- Price
- £9.13
- Rating
- 4.7/5
- Reviews
- 61,801
- Age
- 15y ago
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago
Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz
- Price
- £10.57
- Rating
- 4.7/5
- Reviews
- 25,139
- Age
- 15y ago
Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 11y ago
Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago
Trending
90-day click momentumMod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 4 fl oz 118ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £11.84
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 11y ago
Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £17.53
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 6y ago
Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz
- Price
- £10.57
- Rating
- 4.7/5
- Reviews
- 25,139
- Age
- 15y ago
Newest
by launch dateMod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago
Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Matte Finish 59 ml
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 4y ago
Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £17.53
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Mod Podge46%
- AJ Traders28%
- Deal Doer17%
- Plaid6%
- Plaid Crafts3%
- Open — no brand owns it (0%)
Demand
Modge Podge Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Modge Podge Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- modge podge81K/yr
- modge podge glue25K/yr
- mod podge matte15K/yr
- mod podge glue11K/yr
Reviews and returns
What reviews say buyers love and hate about Modge Podge Glue
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Small bottles
Small
have not yet used it as glue so cant comment on its stickiness
One of the glues was burst when it arrived
Its always a little sticky
Main issue is the smell - gave me a terrible headache
I dont know if it smells as I have no sense of smell
my husband could not smell anything
There are no instructions on the bottle
to expensive
Love
Excellent product delighted with results
Excellent product
Good quality
Easy to use
Easy to apply
Easy to apply and clean up
Good price
Excellent value
very happy with price
Item as advertised
Just what I was looking for
As described
Modge podge is a really strong adhesive
Good adhesive quality
seems to be good adhesive and good quality
Return
0.4% Return rate 33% Fixable by listing
Smaller than expected
Small bottles
Small
have not yet used it as glue so cant comment on its stickiness
One of the glues was burst when it arrived
Its always a little sticky
to expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Modge Podge Glue questions
Answered from the same tracked data.