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Modelling Balloons

prices mostly outside the sweet spot ($2.76–$8.00) — Modelling Balloons doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 30Growth 24Conversion 97Competition 41Returns 96Price range 0Avg price 14Brand share 21Review moat 74Quality gap 91
This niche Category average · 5,777 niches

Is Modelling Balloons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Modelling Balloons is a £134K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.

Modelling Balloons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.1% over the last 90 days and 14.9% of searches end in a purchase.

£134K

revenue / yr

Units sold / yr30K
Search volume / yr-1.1%183K
Conversion rate14.9%
Avg price£4.91

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 12
Top-5 product click share60%
Open market8%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews543

Top Modelling Balloons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • HYKJNBW33%
  • NatNarr20%
  • creative balloons16%
  • PIGETALE12%
  • ASIYUHY11%
  • G4GADGET3%
  • Open — no brand owns it (3 brands, 5%)

Modelling Balloons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR14.9%Products17Brands9Top 5 Brands92%OOS Rate18.5%Rating4.1★Reviews543Avg BSR#239
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Modelling Balloons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 260 balloons43K/yr
  • modelling balloons41K/yr
  • long balloons37K/yr
  • long balloons for tying15K/yr
  • 260 balloon ties13K/yr
  • balloon animal balloons5K/yr
  • balloon modelling balloons7K/yr
  • 360 balloons5K/yr
  • 260q balloons5K/yr
  • long balloons for modelling4K/yr

What reviews say buyers love and hate about Modelling Balloons

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall30%

Good Quality & Excellent for balloon modelling

Color13%

These are really colourful

Advertised Vs Actual Product13%

Did the job

Ease Of Use9%

Easy to use

Value For Money7%

Great value

What buyers complain about

84% of reviews
Quality-Overall36%

very poor quality kit

Inflation/Deflation10%

they were impossible to inflate without a pump

Size-Overall8%

Impossible to make anything due to size

Durability8%

it broke after only 5 balloons

Strength6%

They are also a bit fragile

Modelling Balloons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
21%
2Inflation/Deflation
16%
3Functionality-Overall
16%
4Color
15%
5Advertised Vs Actual Product
15%

Common Modelling Balloons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Modelling Balloons 49/100 on Amazon United Kingdom — Skip it. The niche generates £134K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -1.1% over the last 90 days.
Search demand for Modelling Balloons on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.