modelling balloons
Skip itPrices mostly outside the sweet spot ($2.76–$8.00) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good542.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£134K£134K/yr · 183K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£8.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, modelling balloons is a £134K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
modelling balloons market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £123K–£147K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 18.5%
- Avg brand age
- 26 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- HYKJNBW33%
- NatNarr20%
- creative balloons16%
- PIGETALE12%
- ASIYUHY11%
- G4GADGET3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top modelling balloons search terms
- 260 balloons43K/yr
- modelling balloons41K/yr
- long balloons37K/yr
- long balloons for tying15K/yr
- 260 balloon ties13K/yr
- balloon animal balloons5K/yr
- balloon modelling balloons7K/yr
- 360 balloons5K/yr
- 260q balloons5K/yr
- long balloons for modelling4K/yr
Top modelling balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pcs Modelling Balloons Mixed Coloured Long Balloons 260Q Twisting Long Latex Balloon for Animals Shape Birthday Wedding Party Decorations
NatNarr£4.964.3★169 rev
260q Long Balloons Clear Modelling Balloons 100pcs Twisting Animal Long Magic Latex Balloon for Balloon arch Birthday Wedding Christmas Party Balloons Decoration
ASIYUHY£4.924.5★760 rev
Clear 260 Balloons 100Pcs Modelling Balloon Long Skinny Latex Balloons for Birthday Wedding Twisting Ballons for Beginners Making Kids Carnivals Party Decoartion 100Pcs-Clear.
HYKJNBW£4.844.3★842 rev
HYKJNBW Long Balloons for Modelling 260Q Balloons Magic Balloon Twisting Animals Ballons for Wedding Bachlorette Birthday Party Decoration 100cs
HYKJNBW£5.214.3★842 rev
Modelling Long Balloons for Animal 260Q Magic Latex Twisting Balloons Pastel Color for Kids Party Birthday Wedding Clown Decoration Assorted 100Pcs
HYKJNBW£7.444.1★2,770 rev
Newest
by launch date
Wanheart 100 Pcs 260Q Long Balloons Modeling Balloons for Animal Shapes Twisting Mixed Colored Balloon Arch Decor for Birthday Wedding Christmas Party Decorations
Wanheart£5.097 rev
260Q White Twisting Balloons 15 Pack Latex Modelling Kit for Sculpture Art & Party Décor High Elasticity Long Balloon Set for Intricate DIY Shapes & Creative Decorations
creative balloons£4.0729 rev
Pannu Design 30 Inch Long Spiral Balloons Mixed Coloured Latex Twisting Balloons For Birthday Wedding And Christmas Decoration
Pannu Design.CO.UK Celebrate Everyday£2.769 rev
100 Pcs Modelling Balloons Mixed Coloured Long Balloons 260Q Twisting Long Latex Balloon for Animals Shape Birthday Wedding Party Decorations
NatNarr£4.96169 rev
G4GADGET Modelling Balloons Kit 30-Pack with Pump - Twist Balloons for Animal Hat and Sword Creations - Perfect for Kids Birthday Parties Weddings and Clown Decorations
G4GADGET£4.1718 rev
Trending
90-day click momentum260Q White Twisting Balloons 15 Pack Latex Modelling Kit for Sculpture Art & Party Décor High Elasticity Long Balloon Set for Intricate DIY Shapes & Creative Decorations
creative balloons£4.073.8★
Magic Balloons 260q Twisting Animal Balloons Plain Baby Blue for Art Craft Kids Birthday Party Bag Filler Wedding Clown Decoration 25 Pack
creative balloons£3.374.2★
Wanheart 100 Pcs 260Q Long Balloons Modeling Balloons for Animal Shapes Twisting Mixed Colored Balloon Arch Decor for Birthday Wedding Christmas Party Decorations
Wanheart£5.093.1★
100 Pcs Modelling Balloons Mixed Coloured Long Balloons 260Q Twisting Long Latex Balloon for Animals Shape Birthday Wedding Party Decorations
NatNarr£4.964.3★
Modeling Long Balloons 260Q Twisting Animal Balloons White Magic Balloons for Arts Crafts Kids Birthday Party Bag Filler Wedding Clown Decoration Party Supplies 25 Pack
creative balloons£3.944.2★
What buyers say about modelling balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality & Excellent for balloon modelling”
“These are really colourful”
“Did the job”
“Easy to use”
“Great value”
“great fun for kids”
“Durable”
“Stretchy”
“Strong”
“Great balloons - I'm a complete beginner”
What buyers complain about
“very poor quality kit”
“they were impossible to inflate without a pump”
“Impossible to make anything due to size”
“it broke after only 5 balloons”
“They are also a bit fragile”
“now unable to use”
“The balloons aren't long enough for most of the designs on the leaflet”
“A lot off broken”
“Thin”
“Waste of money”
Top return reasons
Common questions
- Is modelling balloons profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the modelling balloons niche?
- 9 brands and 12 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in modelling balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 0.8%.
- When does demand for modelling balloons peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the modelling balloons niche?
- Listings span £2.76–£8.00; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.