Skip to content

Model Paint Brushes

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -22.8% this quarter, so Model Paint Brushes is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£132K/yr142K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 48 sellers

Flapen Score

Model Paint Brushes against its category

The dotted line is the Home & Garden average. Past it, Model Paint Brushes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Paint Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Model Paint Brushes 142K times last year and spent an estimated £132K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
9.2%
Market size, estimated
£132Ka year
Peak month
December2.2× the quietest month
Top search term
model paint brushes38K searches a year

02 · Price

A sale here is worth £10.04.

Listings sell for £10.04 on average, from £3.24 to £21.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.04 that is £3K to £5K a year per listing.

Average price
£10.04under the $15 to $100 sweet spot
Price range
£3.24–£21.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #106 within Painting. It carries 1,846 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#106in Painting
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,846per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Model Paint Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

48

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

32%

  • Svalor14%
  • Himmlfel13%
  • Craft Spectrum13%
  • Rock Ninja11%
  • Nicpro9%
  • WLOT8%

Demand

Model Paint Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Model Paint Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • model paint brushes38K/yr
  • miniature paint brushes37K/yr
  • warhammer paint brushes15K/yr
  • warhammer brushes9K/yr
  • model brushes6K/yr
  • miniature brushes5K/yr
  • modelling paint brushes6K/yr
  • citadel paint brushes5K/yr
  • minature paint brush set5K/yr
  • paint brushes for model painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Model Paint Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.14

Not great quality

mixed quality

Cheap Rubbish

Durability11%0.00

Don't expect them to last long

certainly not durable

not long lasting

Paint Quality10%−0.03

Absolute rubbish, took out of plastic went into paint, and all the bristles started falling out like a malting dog

Tips bend over with paint on them

Not for acrylic paints

Strength6%−0.04

the bristles are too soft. flimsy

you will probably need something sturdier

Value For Money5%+1.66

bit pricey

A little pricey for the set for what it is

Love

Quality-Overall24%−0.14

Good variety

Great value for good quality brushes

Excellent Quality

Value For Money23%+1.66

Great value

Good value

Excellent value for money

Paint Quality13%−0.03

Great set of paint brushes

a perfect for detail painting

Excellent paint brushes

Grip6%+0.48

a lovely grip

The triangular shaped grip is really good

Theyre easy to grip

Advertised Vs Actual Product5%+0.48

Exactly what I wanted

Better than expected

exactly as described

Return

0.3% Return rate 26% Fixable by listing

Quality-Overall23%▁█▃▅█▄

Not great quality

mixed quality

Cheap Rubbish

Defective Material/Parts20%▁▃█▆▃▄
Size-Overall15%▅▅▅▁▁█

I didn't realise brushes were so small

Paint Quality12%▇█▄▆▁▇

Absolute rubbish, took out of plastic went into paint, and all the bristles started falling out like a malting dog

Tips bend over with paint on them

Not for acrylic paints

Advertised Vs Actual Product9%█▁▁▃▄▁

FAQ

Common Model Paint Brushes questions

Answered from the same tracked data.