Model Paint
FailDemand is soft, at -23.7% this quarter, so Model Paint is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £79K/yr193K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 94 sellers
Flapen Score
Model Paint against its category
The dotted line is the Home & Garden average. Past it, Model Paint is stronger. Inside it, weaker.
Market
The Model Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Model Paint 193K times last year and spent an estimated £79K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £79Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- model paint61K searches a year
02 · Price
A sale here is worth £16.66.
Listings sell for £16.66 on average, from £1.94 to £36.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.66 that is £0 to £2K a year per listing.
- Average price
- £16.66inside the $15 to $100 sweet spot
- Price range
- £1.94–£36.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #388 within Painting. It carries 2,659 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 4.0%
- Average rank
- #388in Painting
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,659per listing
- Listings tracked
- 39
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Model Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props
- Price
- £23.68
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 8mo ago

Craft Mode Acrylic paint set 24 12ml Perfect for Canvas Wood Ceramic Rock Fabric & Crafts. Non-Toxic Quick Dry Vibrant Colours. Beginners Students and professionals
- Price
- £6.73
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 3y ago

Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
- Price
- £28.13
- Rating
- 4.8/5
- Reviews
- 2,058
- Age
- 13y ago

Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.10
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Nicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner
- Price
- £24.38
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 4mo ago

Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
- Price
- £24.75
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 6mo ago

Humbrol AA0535 14ml No. 1 Tinlet Enamel Paint 49 (Matt Varnish)
- Price
- £1.94
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 23y ago

Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
Newest
by launch date
Nicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner
- Price
- £24.38
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 4mo ago

Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
- Price
- £24.75
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 6mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.10
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 8mo ago

X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props
- Price
- £23.68
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 8mo ago
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
94
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 79%
Open market
32%
- X ARTY HUB15%
- Revell13%
- Vallejo12%
- Artecho11%
- Craft Mode9%
- Nicpro8%
Demand
Model Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Model Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- model paint61K/yr
- airfix paints23K/yr
- model paint set20K/yr
- model paints16K/yr
- miniature paint set15K/yr
- airfix model paint6K/yr
- miniature paint6K/yr
- miniature paints8K/yr
- acrylic model paint6K/yr
- model building paints6K/yr
Reviews and returns
What reviews say buyers love and hate about Model Paint
We read the reviews and the return reasons for every product selling here.
“No body to paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Model Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









