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Model Paint

Fail

Demand is soft, at -23.7% this quarter, so Model Paint is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£79K/yr193K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
41%top-5 click share · 17 brands · 94 sellers

Flapen Score

Model Paint against its category

The dotted line is the Home & Garden average. Past it, Model Paint is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Model Paint 193K times last year and spent an estimated £79K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
2.5%
Market size, estimated
£79Ka year
Peak month
December2.1× the quietest month
Top search term
model paint61K searches a year

02 · Price

A sale here is worth £16.66.

Listings sell for £16.66 on average, from £1.94 to £36.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.66 that is £0 to £2K a year per listing.

Average price
£16.66inside the $15 to $100 sweet spot
Price range
£1.94–£36.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #388 within Painting. It carries 2,659 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#388in Painting
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,659per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Model Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

94

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

32%

  • X ARTY HUB15%
  • Revell13%
  • Vallejo12%
  • Artecho11%
  • Craft Mode9%
  • Nicpro8%

Demand

Model Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Model Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • model paint61K/yr
  • airfix paints23K/yr
  • model paint set20K/yr
  • model paints16K/yr
  • miniature paint set15K/yr
  • airfix model paint6K/yr
  • miniature paint6K/yr
  • miniature paints8K/yr
  • acrylic model paint6K/yr
  • model building paints6K/yr

Reviews and returns

What reviews say buyers love and hate about Model Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality29%−0.19

No body to paint

You dont get much paint

they were all rock hard in the containers so i could not paint

Color8%+0.62

yellows not great

definitely not the right colour

It came out like purple

Water Resistance6%−0.05

NOT waterproof

Not waterproof

BUT it is NOT waterproof

Quality-Overall6%+1.04

Cheap and cheerful

Not great quality

Poor quality

Value For Money3%+1.62

Dont buy this its too cheap

A little bit expensive

Waste of money

Love

Color23%+0.62

Bright colours

Lovely colours

Great colours

Value For Money17%+1.62

Good Value

Amazing Value

Excellent value

Paint Quality16%−0.19

Excellent paint

Nice quality paint

This is a perfect paint set

Quality-Overall15%+1.04

Excellent product

Awesome product, Brushes are great too

mix ability also excellent quality

Engraving/Paint/Sublimation5%+0.21

Paints are a nice texture, great variety of colours and shades too

Great paint

were able to easily paint on my pottery clay

Return

0.4% Return rate 38% Fixable by listing

Paint Quality32%▃▃█▆▆█

No body to paint

You dont get much paint

they were all rock hard in the containers so i could not paint

Size-Overall15%▂▇▂█▃▂

They are quite small

as containers quite small

smaller than expected size

Color13%▇█▆▃▃▆

yellows not great

definitely not the right colour

It came out like purple

Compatibility-Overall6%█▁▁▂█▅

Im not good in pairing

Quality-Overall5%█▁▃▄▅▃

Cheap and cheerful

Not great quality

Poor quality

FAQ

Common Model Paint questions

Answered from the same tracked data.