model paint
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.94–£36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,659.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 193K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, model paint is a £79K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
model paint market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £67K–£83K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #388
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 4.0%
- Avg brand age
- 42 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
94
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
32%
- X ARTY HUB15%
- Revell13%
- Vallejo12%
- Artecho11%
- Craft Mode9%
- Nicpro8%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -23.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top model paint search terms
- model paint61K/yr
- airfix paints23K/yr
- model paint set20K/yr
- model paints16K/yr
- miniature paint set15K/yr
- airfix model paint6K/yr
- miniature paint6K/yr
- miniature paints8K/yr
- acrylic model paint6K/yr
- model building paints6K/yr
Top model paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props
X ARTY HUB£23.684.5★117 rev
Craft Mode Acrylic paint set 24 12ml Perfect for Canvas Wood Ceramic Rock Fabric & Crafts. Non-Toxic Quick Dry Vibrant Colours. Beginners Students and professionals
Craft Mode£6.734.7★407 rev
Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
Vallejo£28.134.8★2,058 rev
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
Artecho£18.624.7★67 rev
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
Nicpro£21.104.6★315 rev
Newest
by launch date
Nicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner
Nicpro£24.38315 rev
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
Nicpro£24.75315 rev
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
Nicpro£21.10315 rev
X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props
X ARTY HUB£23.68117 rev
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
fantastory£13.693,234 rev
Trending
90-day click momentumNicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner
Nicpro£24.384.6★
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
Nicpro£24.754.6★
Humbrol AA0535 14ml No. 1 Tinlet Enamel Paint 49 (Matt Varnish)
Humbrol£1.944.2★
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
Artecho£18.624.7★
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
fantastory£13.694.7★
What buyers say about model paint
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Good Value”
“Excellent paint”
“Excellent product”
“Paints are a nice texture, great variety of colours and shades too”
“As shown”
“Easy to use”
“Good coverage”
“Good size”
“Excellent present”
What buyers complain about
“No body to paint”
“yellows not great”
“NOT waterproof”
“Cheap and cheerful”
“Dont buy this its too cheap”
“They are quite small”
“Im not good in pairing”
“Very hard to open”
“Not good coverage”
“a thicker consistency than normal mini paints”
Top return reasons
Common questions
- Is model paint profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 39 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the model paint niche?
- 17 brands and 94 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in model paint?
- Top complaints mined from reviews: Paint Quality, Color, Water Resistance. The return rate is 0.4%.
- When does demand for model paint peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the model paint niche?
- Listings span £1.94–£36.96; the average listing price is £16.66 (sweet spot $15–$100). The average incumbent carries 2,659 reviews — the moat a new listing must climb.