Model Paint
soft demand (-23.7% this quarter) — Model Paint doesn't clear our bar today.
Flapen Score
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Is Model Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Model Paint is a £79K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Model Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.7% over the last 90 days and 2.5% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 39 products
Top Model Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props
- Price
- £23.68
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 8mo ago
Craft Mode Acrylic paint set 24 12ml Perfect for Canvas Wood Ceramic Rock Fabric & Crafts. Non-Toxic Quick Dry Vibrant Colours. Beginners Students and professionals
- Price
- £6.73
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 3y ago
Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
- Price
- £28.13
- Rating
- 4.8/5
- Reviews
- 2,058
- Age
- 13y ago
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.10
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 8mo ago
Trending
90-day click momentum
Nicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner
- Price
- £24.38
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 4mo ago
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
- Price
- £24.75
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 6mo ago
Humbrol AA0535 14ml No. 1 Tinlet Enamel Paint 49 (Matt Varnish)
- Price
- £1.94
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 23y ago
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
![fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]](https://m.media-amazon.com/images/I/5135vltqrxL.jpg)
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
Newest
by launch dateNicpro 24 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 2 Thinner
- Price
- £24.38
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 4mo ago
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
- Price
- £24.75
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 6mo ago
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.10
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 8mo ago
X ARTY HUB Model Paint Set - 20 Colours with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic paint for Models Miniatures & Wargaming Props
- Price
- £23.68
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 8mo ago
fantastory Acrylic Paint Set 18 Classic Colors (60ml) with 12 Brushes Professional Craft Thick Paints Kits for Adults Canvas Wood Fabric Ceramic Rock Painting Supplies [Professional Series]
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
94
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
32%
- X ARTY HUB15%
- Revell13%
- Vallejo12%
- Artecho11%
- Craft Mode9%
- Nicpro8%
Model Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top Model Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- model paint61K/yr
- airfix paints23K/yr
- model paint set20K/yr
- model paints16K/yr
- miniature paint set15K/yr
- airfix model paint6K/yr
- miniature paint6K/yr
- miniature paints8K/yr
- acrylic model paint6K/yr
- model building paints6K/yr
What reviews say buyers love and hate about Model Paint
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Bright colours”
“Good Value”
“Excellent paint”
“Excellent product”
“Paints are a nice texture, great variety of colours and shades too”
What buyers complain about
65% of reviews“No body to paint”
“yellows not great”
“NOT waterproof”
“Cheap and cheerful”
“Dont buy this its too cheap”
Model Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Model Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
