How competitive is the Mod Podge Gloss niche on Amazon United Kingdom?

4 brands and 59 sellers compete in Mod Podge Gloss on Amazon United Kingdom. The top 5 Mod Podge Gloss products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mod Podge Gloss?

Mod Podge Gloss buyers on Amazon United Kingdom complain most about Size-Overall, Adhesion/Stickiness, Smell, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Mod Podge Gloss niche?

Mod Podge Gloss sells for £8.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.40–£16.71. The average incumbent carries 12,787 reviews — the moat a new listing must climb.

Mod Podge Gloss

brand-locked demand (top 5 brands take 100% of clicks) — Mod Podge Gloss doesn't clear our bar today.

Flapen Score

Skip it

Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51

This niche Category average · 5,777 niches

Is Mod Podge Gloss profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mod Podge Gloss is a £36K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Mod Podge Gloss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 13.9% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr4K

Search volume / yr-10.4%29K

Conversion rate13.9%

Avg price£8.94

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 59

Top-5 product click share85%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Mod Podge Gloss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz

Price: £10.57
Rating: 4.7/5
Reviews: 25,139
Age: 15y ago

Mod Podge PLCS11205 Gloss Waterbase Sealer Glue and Finish - 4 oz

Price: £4.89
Rating: 4.6/5
Reviews: 1,910
Age: 15y ago

Mod Podge CS11201 8 oz Waterbase Sealer Glue and Finish Gloss White

Price: £6.12
Rating: 4.7/5
Reviews: 28,384
Age: 15y ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

Price: £8.77
Rating: 4.8/5
Reviews: 61
Age: 8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml

Price: £5.77
Rating: 4.5/5
Reviews: 319
Age: 4y ago

Newest

by launch date

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

Price: £8.77
Rating: 4.8/5
Reviews: 61
Age: 8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

Price: £12.64
Rating: 5.0/5
Reviews: 15
Age: 8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml

Price: £5.77
Rating: 4.5/5
Reviews: 319
Age: 4y ago

Mod Podge Gloss Water Base Sealer/Glue And Finish White 2 oz

Price: £4.40
Rating: 4.5/5
Reviews: 2,025
Age: 11y ago

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects

Price: £8.25
Rating: 4.5/5
Reviews: 74
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Mod Podge71%
AJ Traders14%
Plaid10%
Deal Doer5%
Open — no brand owns it (0%)

Mod Podge Gloss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR13.9%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews12,787Avg BSR#56

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Mod Podge Gloss

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money25%

“Good price”

Quality-Overall18%

“Excellent product”

Ease Of Use16%

“easy to use”

Adhesion/Stickiness9%

“Plus, it works as both an adhesive and a sealant”

Stitch/Finish/Polish8%

“Amazing and discreet finish”

What buyers complain about

92% of reviews

Size-Overall41%

“Smaller than expected”

Adhesion/Stickiness27%

“One of the glues was burst when it arrived”

Smell11%

“Main issue is the smell - gave me a terrible headache”

Instructions/User Manual/Troubleshooting5%

“There are no instructions on the bottle”

Color5%

“The slightest touch while drying pulls the photo colour off”

Mod Podge Gloss return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

31%

2Adhesion/Stickiness

19%

3Leak-Proof

14%

4Value For Money

13%

5Quality-Overall

Common Mod Podge Gloss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mod Podge Gloss 31/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -10.4% over the last 90 days.