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Mod Podge Gloss

Fail

The top 5 brands take 100% of clicks, so Mod Podge Gloss is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£36K/yr29K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
85%top-5 click share · 4 brands · 59 sellers

Flapen Score

Mod Podge Gloss against its category

The dotted line is the Home & Garden average. Past it, Mod Podge Gloss is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mod Podge Gloss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mod Podge Gloss 29K times last year and spent an estimated £36K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
13.9%
Market size, estimated
£36Ka year
Peak month
November2.2× the quietest month
Top search term
mod podge gloss23K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £4.40 to £16.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £8.94 that is £2K to £4K a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£4.40–£16.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Art & Craft Supplies. It carries 12,787 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Art & Craft Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,787per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mod Podge Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Mod Podge71%
  • AJ Traders14%
  • Plaid10%
  • Deal Doer5%
  • Open — no brand owns it (0%)

Demand

Mod Podge Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Mod Podge Gloss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.05

Smaller than expected

Small bottles

Small

Adhesion/Stickiness27%−0.07

One of the glues was burst when it arrived

Its always a little sticky

glue everywhere in the delivery bag

Smell11%−0.03

Main issue is the smell - gave me a terrible headache

I dont know if it smells as I have no sense of smell

my husband could not smell anything

Instructions/User Manual/Troubleshooting5%−0.02

There are no instructions on the bottle

Color5%−0.02

The slightest touch while drying pulls the photo colour off

Love

Value For Money25%+1.22

Good price

very happy with price

Excellent value

Quality-Overall18%+1.23

Excellent product

Delighted with the quality

Great item

Ease Of Use16%+0.71

easy to use

Easy to apply and clean up

Super simple to use with a paintbrush

Adhesion/Stickiness9%−0.07

Plus, it works as both an adhesive and a sealant

I find it far more pleasant to use than aerosol spray adhesives

Great glue

Stitch/Finish/Polish8%+0.50

Amazing and discreet finish

Lovely finish

Great subtle gloss finish

Return

0.5% Return rate 32% Fixable by listing

Size-Overall31%▅██▅▅▃

Smaller than expected

Small bottles

Small

Adhesion/Stickiness19%▅▄▅▅█▁

One of the glues was burst when it arrived

Its always a little sticky

glue everywhere in the delivery bag

Leak-Proof14%▅▄▁▇▁█
Value For Money13%▃▄▅▄▁█

to expensive

Quality-Overall7%█▁▁▁▇█

FAQ

Common Mod Podge Gloss questions

Answered from the same tracked data.