Mod Podge Gloss
FailThe top 5 brands take 100% of clicks, so Mod Podge Gloss is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £36K/yr29K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 59 sellers
Flapen Score
Mod Podge Gloss against its category
The dotted line is the Home & Garden average. Past it, Mod Podge Gloss is stronger. Inside it, weaker.
Market
The Mod Podge Gloss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mod Podge Gloss 29K times last year and spent an estimated £36K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £36Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- mod podge gloss23K searches a year
02 · Price
A sale here is worth £8.94.
Listings sell for £8.94 on average, from £4.40 to £16.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £8.94 that is £2K to £4K a year per listing.
- Average price
- £8.94under the $15 to $100 sweet spot
- Price range
- £4.40–£16.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Art & Craft Supplies. It carries 12,787 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Art & Craft Supplies
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,787per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Mod Podge Gloss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz
- Price
- £10.57
- Rating
- 4.7/5
- Reviews
- 25,139
- Age
- 15y ago

Mod Podge PLCS11205 Gloss Waterbase Sealer Glue and Finish - 4 oz
- Price
- £4.89
- Rating
- 4.6/5
- Reviews
- 1,910
- Age
- 15y ago

Mod Podge CS11201 8 oz Waterbase Sealer Glue and Finish Gloss White
- Price
- £6.12
- Rating
- 4.7/5
- Reviews
- 28,384
- Age
- 15y ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago
Trending
90-day click momentum
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago

Mod Podge PLCS11205 Gloss Waterbase Sealer Glue and Finish - 4 oz
- Price
- £4.89
- Rating
- 4.6/5
- Reviews
- 1,910
- Age
- 15y ago

Mod Podge Water-based Sealer Glue and Finish Gloss Finish CS11203 946 ml Bottle
- Price
- £16.71
- Rating
- 4.7/5
- Reviews
- 61,801
- Age
- 15y ago

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 11y ago
Newest
by launch date
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago

Mod Podge Gloss Water Base Sealer/Glue And Finish White 2 oz
- Price
- £4.40
- Rating
- 4.5/5
- Reviews
- 2,025
- Age
- 11y ago

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Mod Podge71%
- AJ Traders14%
- Plaid10%
- Deal Doer5%
- Open — no brand owns it (0%)
Demand
Mod Podge Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Reviews and returns
What reviews say buyers love and hate about Mod Podge Gloss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Small bottles
Small
One of the glues was burst when it arrived
Its always a little sticky
glue everywhere in the delivery bag
Main issue is the smell - gave me a terrible headache
I dont know if it smells as I have no sense of smell
my husband could not smell anything
There are no instructions on the bottle
The slightest touch while drying pulls the photo colour off
Love
Good price
very happy with price
Excellent value
Excellent product
Delighted with the quality
Great item
easy to use
Easy to apply and clean up
Super simple to use with a paintbrush
Plus, it works as both an adhesive and a sealant
I find it far more pleasant to use than aerosol spray adhesives
Great glue
Amazing and discreet finish
Lovely finish
Great subtle gloss finish
Return
0.5% Return rate 32% Fixable by listing
Smaller than expected
Small bottles
Small
One of the glues was burst when it arrived
Its always a little sticky
glue everywhere in the delivery bag
to expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mod Podge Gloss questions
Answered from the same tracked data.









