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Mod Podge Gloss

Fail

The top 5 brands take 100% of clicks, so Mod Podge Gloss is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£36K/yr29K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
85%top-5 click share · 4 brands · 59 sellers

Flapen Score

Mod Podge Gloss against its category

The dotted line is the Home & Garden average. Past it, Mod Podge Gloss is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mod Podge Gloss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mod Podge Gloss 29K times last year and spent an estimated £36K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
13.9%
Market size, estimated
£36Ka year
Peak month
November2.2× the quietest month
Top search term
mod podge gloss23K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £4.40 to £16.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £8.94 that is £2K to £4K a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£4.40–£16.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Art & Craft Supplies. It carries 12,787 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Art & Craft Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,787per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mod Podge Gloss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

59

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Mod Podge71%
  • AJ Traders14%
  • Plaid10%
  • Deal Doer5%
  • Open — no brand owns it (0%)

Demand

Mod Podge Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Mod Podge Gloss

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
41%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mod Podge Gloss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data