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Mod Podge

Fail

The top 5 brands take 100% of clicks, so Mod Podge is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£323K/yr343K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
73%top-5 click share · 5 brands · 81 sellers

Flapen Score

Mod Podge against its category

The dotted line is the Home & Garden average. Past it, Mod Podge is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mod Podge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mod Podge 343K times last year and spent an estimated £323K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
10.7%
Market size, estimated
£323Ka year
Peak month
November1.8× the quietest month
Top search term
mod podge201K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £3.35 to £17.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.80 that is £18K to £22K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£3.35–£17.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£22K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,693 within Art & Craft Supplies. It carries 10,793 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,693in Art & Craft Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,793per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mod Podge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£32K£65K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

81

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Mod Podge49%
  • AJ Traders27%
  • Deal Doer14%
  • Plaid7%
  • Plaid Crafts3%
  • Open — no brand owns it (0%)

Demand

Mod Podge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Mod Podge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mod podge201K/yr
  • modge podge81K/yr
  • modge podge glue25K/yr
  • modge podge sealant16K/yr
  • mod podge glue11K/yr
  • hodge podge glue3K/yr
  • modpodge3K/yr
  • mod-podge3K/yr

Reviews and returns

What reviews say buyers love and hate about Mod Podge

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mod Podge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data