How competitive is the Mod Podge niche on Amazon United Kingdom?

5 brands and 81 sellers compete in Mod Podge on Amazon United Kingdom. The top 5 Mod Podge products take 73% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mod Podge?

Mod Podge buyers on Amazon United Kingdom complain most about Size-Overall, Adhesion/Stickiness, Smell, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Mod Podge niche?

Mod Podge sells for £8.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.35–£17.53. The average incumbent carries 10,793 reviews — the moat a new listing must climb.

Mod Podge

brand-locked demand (top 5 brands take 100% of clicks) — Mod Podge doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

This niche Category average · 5,777 niches

Is Mod Podge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mod Podge is a £323K/yr Amazon United Kingdom market (343K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Mod Podge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 10.7% of searches end in a purchase.

£323K

revenue / yr

Units sold / yr40K

Search volume / yr-4.9%343K

Conversion rate10.7%

Avg price£8.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 81

Top-5 product click share73%

Open market0%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Mod Podge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mod Podge Water-base Sealer Glue and Finish Matte Finish CS11302 473 ml Bottle

Price: £9.13
Rating: 4.7/5
Reviews: 61,801
Age: 15y ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

Price: £8.77
Rating: 4.8/5
Reviews: 61
Age: 8mo ago

Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz

Price: £10.57
Rating: 4.7/5
Reviews: 25,139
Age: 15y ago

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects

Price: £8.25
Rating: 4.5/5
Reviews: 74
Age: 11y ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml

Price: £5.77
Rating: 4.5/5
Reviews: 319
Age: 4y ago

Newest

by launch date

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

Price: £8.77
Rating: 4.8/5
Reviews: 61
Age: 8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

Price: £12.64
Rating: 5.0/5
Reviews: 15
Age: 8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml

Price: £5.77
Rating: 4.5/5
Reviews: 319
Age: 4y ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Matte Finish 59 ml

Price: £5.57
Rating: 4.6/5
Reviews: 153
Age: 4y ago

Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects

Price: £17.53
Rating: 4.7/5
Reviews: 29
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Mod Podge49%
AJ Traders27%
Deal Doer14%
Plaid7%
Plaid Crafts3%
Open — no brand owns it (0%)

Mod Podge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume343KCVR10.7%Products13Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews10,793Avg BSR#1,693

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Mod Podge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mod podge201K/yr -9.3%9.3% conv.
modge podge81K/yr -2.3%8.8% conv.
modge podge glue25K/yr +3.3%9.0% conv.
modge podge sealant16K/yr +11.5%8.8% conv.
mod podge glue11K/yr +14.3%7.9% conv.
hodge podge glue3K/yr +5.5%12.7% conv.
modpodge3K/yr -18.2%11.4% conv.
mod-podge3K/yr +75.7%3.5% conv.

What reviews say buyers love and hate about Mod Podge

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall21%

“Excellent product delighted with results”

Ease Of Use16%

“Easy to use”

Value For Money14%

“Good price”

Advertised Vs Actual Product11%

“Item as advertised”

Adhesion/Stickiness11%

“Modge podge is a really strong adhesive”

What buyers complain about

89% of reviews

Size-Overall38%

“Smaller than expected”

Adhesion/Stickiness29%

“have not yet used it as glue so cant comment on its stickiness”

Smell10%

“Main issue is the smell - gave me a terrible headache”

Instructions/User Manual/Troubleshooting4%

“There are no instructions on the bottle”

Value For Money4%

“to expensive”

Mod Podge return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

28%

2Adhesion/Stickiness

20%

3Leak-Proof

13%

4Product Condition

5Value For Money

Common Mod Podge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mod Podge 39/100 on Amazon United Kingdom — Skip it. The niche generates £323K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.