Is mod podge profitable to sell on Amazon United Kingdom?

The niche generates £323K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).

How competitive is the mod podge niche?

5 brands and 81 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mod podge?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 0.4%.

When does demand for mod podge peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the mod podge niche?

Listings span £3.35–£17.53; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 10,793 reviews — the moat a new listing must climb.

mod podge

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£323K

£323K/yr · 343K searches

Avg price

Bad£8.80

avg listing price — sweet spot $15–$100

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,793.15

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£3.35–£17.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mod podge is a £323K/yr Amazon United Kingdom market (343K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

mod podge market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £264K–£352K; units × avg price
Conversion rate: 10.7%
Avg BSR: #1,693
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Mod Podge49%
AJ Traders27%
Deal Doer14%
Plaid7%
Plaid Crafts3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top mod podge search terms

mod podge201K/yr -9.3%9.3% conv.
modge podge81K/yr -2.3%8.8% conv.
modge podge glue25K/yr +3.3%9.0% conv.
modge podge sealant16K/yr +11.5%8.8% conv.
mod podge glue11K/yr +14.3%7.9% conv.
hodge podge glue3K/yr +5.5%12.7% conv.
modpodge3K/yr -18.2%11.4% conv.
mod-podge3K/yr +75.7%3.5% conv.

All search terms

Top mod podge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mod Podge Water-base Sealer Glue and Finish Matte Finish CS11302 473 ml Bottle

Mod Podge£9.134.7★61,801 rev

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

AJ Traders£8.774.8★61 rev

Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz

Mod Podge£10.574.7★25,139 rev

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects

Deal Doer£8.254.5★74 rev

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml

Plaid£5.774.5★319 rev

Newest

by launch date

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

AJ Traders£8.7761 rev

8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.

AJ Traders£12.6415 rev

8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml

Plaid£5.77319 rev

4y ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Matte Finish 59 ml

Plaid Crafts£5.57153 rev

4y ago

Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects

Deal Doer£17.5329 rev

6y ago

What buyers say about mod podge

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product delighted with results”

Ease Of Use16%

“Easy to use”

Value For Money14%

“Good price”

Advertised Vs Actual Product11%

“Item as advertised”

Adhesion/Stickiness11%

“Modge podge is a really strong adhesive”

Stitch/Finish/Polish5%

“Amazing and discreet finish”

Size-Overall3%

“Good size”

Design-Overall3%

“Perfect for a craft project”

Paint Quality3%

“Easy to do with a small art paint brush”

Ease Of Cleaning2%

“Easy to clean the brushes as its water based”

What buyers complain about

Size-Overall38%

“Smaller than expected”

Adhesion/Stickiness29%

“have not yet used it as glue so cant comment on its stickiness”

Smell10%

“Main issue is the smell - gave me a terrible headache”

Instructions/User Manual/Troubleshooting4%

“There are no instructions on the bottle”

Value For Money4%

“to expensive”

Color4%

“The slightest touch while drying pulls the photo colour off”

Top return reasons

Size-Overall28%

Adhesion/Stickiness20%

Leak-Proof13%

Product Condition9%

Value For Money7%

Functionality-Overall3%

Quality-Overall3%