Mod Podge
FailThe top 5 brands take 100% of clicks, so Mod Podge is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £323K/yr343K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 81 sellers
Flapen Score
Mod Podge against its category
The dotted line is the Home & Garden average. Past it, Mod Podge is stronger. Inside it, weaker.
Market
The Mod Podge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mod Podge 343K times last year and spent an estimated £323K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £323Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- mod podge201K searches a year
02 · Price
A sale here is worth £8.80.
Listings sell for £8.80 on average, from £3.35 to £17.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.80 that is £18K to £22K a year per listing.
- Average price
- £8.80under the $15 to $100 sweet spot
- Price range
- £3.35–£17.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,693 within Art & Craft Supplies. It carries 10,793 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,693in Art & Craft Supplies
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,793per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mod Podge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mod Podge Water-base Sealer Glue and Finish Matte Finish CS11302 473 ml Bottle
- Price
- £9.13
- Rating
- 4.7/5
- Reviews
- 61,801
- Age
- 15y ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

Mod Podge Gloss Waterbase Sealer Glue and Finish 16 oz
- Price
- £10.57
- Rating
- 4.7/5
- Reviews
- 25,139
- Age
- 15y ago

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 2 fl oz 59ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 11y ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago
Trending
90-day click momentum
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago

Mod Podge 8 oz Sparkle Waterbase Sealer Glue and Finish Clear Glittery
- Price
- £7.40
- Rating
- 4.7/5
- Reviews
- 2,700
- Age
- 16y ago

Mod Podge Water-based Glue Sealer & Finish - Matte & Gloss 4 fl oz 118ml Twin Pack - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £11.84
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 11y ago

Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £17.53
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 6y ago
Newest
by launch date
Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 2 fl oz 59 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £8.77
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

Mod Podge Water Based Craft Glue & Sealer Bundle Modge Podge Matte & Gloss 4 fl oz 118 ml with Foam Brushes for Decoupage Puzzles Paper Fabric & DIY Crafts Quick Drying Decoupage kit.
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Gloss Finish 59 ml
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago

Plaid Crafts Mod Podge Waterbase Sealer Glue and Finish Matte Finish 59 ml
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 4y ago

Mod Podge Decoupage Kit - Matte & Gloss Water-based Glue Sealer & Finish 8 fl oz Twin Pack with 4-pack Foam Brush Set - Quick-Drying Non-Toxic Craft Adhesive for Decoupage & DIY Projects
- Price
- £17.53
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Mod Podge49%
- AJ Traders27%
- Deal Doer14%
- Plaid7%
- Plaid Crafts3%
- Open — no brand owns it (0%)
Demand
Mod Podge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Mod Podge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mod podge201K/yr
- modge podge81K/yr
- modge podge glue25K/yr
- modge podge sealant16K/yr
- mod podge glue11K/yr
- hodge podge glue3K/yr
- modpodge3K/yr
- mod-podge3K/yr
Reviews and returns
What reviews say buyers love and hate about Mod Podge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Small bottles
Small
have not yet used it as glue so cant comment on its stickiness
One of the glues was burst when it arrived
Its always a little sticky
Main issue is the smell - gave me a terrible headache
I dont know if it smells as I have no sense of smell
my husband could not smell anything
There are no instructions on the bottle
to expensive
Love
Excellent product delighted with results
Excellent product
Good quality
Easy to use
Easy to apply
Easy to apply and clean up
Good price
Excellent value
very happy with price
Item as advertised
Just what I was looking for
As described
Modge podge is a really strong adhesive
Good adhesive quality
seems to be good adhesive and good quality
Return
0.4% Return rate 31% Fixable by listing
Smaller than expected
Small bottles
Small
have not yet used it as glue so cant comment on its stickiness
One of the glues was burst when it arrived
Its always a little sticky
to expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mod Podge questions
Answered from the same tracked data.









