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Mod Podge

Fail

The top 5 brands take 100% of clicks, so Mod Podge is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£323K/yr343K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
73%top-5 click share · 5 brands · 81 sellers

Flapen Score

Mod Podge against its category

The dotted line is the Home & Garden average. Past it, Mod Podge is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mod Podge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mod Podge 343K times last year and spent an estimated £323K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
10.7%
Market size, estimated
£323Ka year
Peak month
November1.8× the quietest month
Top search term
mod podge201K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £3.35 to £17.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.80 that is £18K to £22K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£3.35–£17.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£22K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,693 within Art & Craft Supplies. It carries 10,793 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,693in Art & Craft Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,793per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mod Podge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£32K£65K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Mod Podge49%
  • AJ Traders27%
  • Deal Doer14%
  • Plaid7%
  • Plaid Crafts3%
  • Open — no brand owns it (0%)

Demand

Mod Podge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Mod Podge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mod podge201K/yr
  • modge podge81K/yr
  • modge podge glue25K/yr
  • modge podge sealant16K/yr
  • mod podge glue11K/yr
  • hodge podge glue3K/yr
  • modpodge3K/yr
  • mod-podge3K/yr

Reviews and returns

What reviews say buyers love and hate about Mod Podge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.05

Smaller than expected

Small bottles

Small

Adhesion/Stickiness29%−0.07

have not yet used it as glue so cant comment on its stickiness

One of the glues was burst when it arrived

Its always a little sticky

Smell10%−0.03

Main issue is the smell - gave me a terrible headache

I dont know if it smells as I have no sense of smell

my husband could not smell anything

Instructions/User Manual/Troubleshooting4%−0.02

There are no instructions on the bottle

Value For Money4%+0.44

to expensive

Love

Quality-Overall21%+1.65

Excellent product delighted with results

Excellent product

Good quality

Ease Of Use16%+0.76

Easy to use

Easy to apply

Easy to apply and clean up

Value For Money14%+0.44

Good price

Excellent value

very happy with price

Advertised Vs Actual Product11%+0.78

Item as advertised

Just what I was looking for

As described

Adhesion/Stickiness11%−0.07

Modge podge is a really strong adhesive

Good adhesive quality

seems to be good adhesive and good quality

Return

0.4% Return rate 31% Fixable by listing

Size-Overall28%▅█▅▃▄▂

Smaller than expected

Small bottles

Small

Adhesion/Stickiness20%▆▅▆▇█▂

have not yet used it as glue so cant comment on its stickiness

One of the glues was burst when it arrived

Its always a little sticky

Leak-Proof13%▄▂▂▆▂█
Product Condition9%▇▁█▁▇▁
Value For Money7%▃▃▃▅▁█

to expensive

FAQ

Common Mod Podge questions

Answered from the same tracked data.