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Mo Bacter

Fail

Demand is soft, at -68.7% this quarter, so Mo Bacter is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£179K/yr48K searches / yr
90-day growth
-68.7%search demand this quarter
Competition
95%top-5 click share · 3 brands · 17 sellers

Flapen Score

Mo Bacter against its category

The dotted line is the Home & Garden average. Past it, Mo Bacter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mo Bacter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mo Bacter 48K times last year and spent an estimated £179K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-68.7%
Conversion, latest week
11.4%
Market size, estimated
£179Ka year
Peak month
March58.6× the quietest month
Top search term
mo bacter19K searches a year

02 · Price

A sale here is worth £32.52.

Listings sell for £32.52 on average, from £18.24 to £43.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £32.52 that is £24K to £33K a year per listing.

Average price
£32.52inside the $15 to $100 sweet spot
Price range
£18.24–£43.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£24K–£33K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Fertilisers & Plant Food. It carries 569 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#88in Fertilisers & Plant Food
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Mo Bacter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£80K£107K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Viano79%
  • MoBacter16%
  • Generic5%
  • Open — no brand owns it (0%)

Demand

Mo Bacter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 58.6×

Search terms

Top Mo Bacter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mo bacter19K/yr
  • mo bacter moss killer 20kg9K/yr
  • mo bacter 20kg6K/yr
  • mobacter lawn moss killer4K/yr
  • viano mo bacter3K/yr
  • mo bacter 10kg2K/yr
  • mobacter2K/yr
  • viano mo bacter organic lawn fertiliser and moss remover3K/yr

Reviews and returns

What reviews say buyers love and hate about Mo Bacter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%+0.32

Really expensive and doesnt work

Not cheap

s a helluva price

Color14%−0.20

It did turn the moss brown rather than black as most moss killers do

the moss has changed colour already

Quality-Overall11%+0.59

bad reviews on this stuff

Absolute rubbish

Durability7%+0.49

the moss has died

Smell7%0.00

the entire back garden smelled like a farmyard that had given up on life

After spreading it there is a slight smell

Smells Terrible

Love

Quality-Overall26%+0.59

Good Vendor

it starts to improve a lot

Excellent Product

Ease Of Use17%+0.71

This is very easy to use

No raking required

Easy to spread by hand

Efficiency16%+1.19

Efficient feed and elimination of moss in one application

Amazing results in 2 days

Works very well

Advertised Vs Actual Product9%+0.63

Does the job

This absolutely does what it says

it really does what it says on the packet

Value For Money7%+0.32

Well worth the cost

Good value for money

So impressed, worth every penny

Return

0.0% Return rate 14% Fixable by listing

Functionality-Overall29%▁▁▁█▆▁

Doesnt work

May or may not work

Advertised Vs Actual Product14%▁▁█▁▁▁
Instructions/User Manual/Troubleshooting14%▁▁▁▁█▁
Defective Material/Parts14%▁▁▁▁█▁
Product Condition14%▁▁▁▁▁█

FAQ

Common Mo Bacter questions

Answered from the same tracked data.