Is mixing bowl profitable to sell on Amazon United Kingdom?

The niche generates £671K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the mixing bowl niche?

22 brands and 39 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in mixing bowl?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.9%.

When does demand for mixing bowl peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the mixing bowl niche?

Listings span £3.79–£25.23; the average listing price is £12.47 (sweet spot $15–$100). The average incumbent carries 3,205 reviews — the moat a new listing must climb.

mixing bowl

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good£671K

£671K/yr · 982K searches

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.47

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.79–£25.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,204.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mixing bowl is a £671K/yr Amazon United Kingdom market (982K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mixing bowl market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £499K–£624K; units × avg price
Conversion rate: 5.5%
Avg BSR: #31
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 7.0%
Avg brand age: 40 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

48%

Top 20: 91%

Open market

31%

Chef Aid26%
Senshuomy19%
Wildone11%
FAB4HOME4%
Greentainer4%
All Time4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top mixing bowl search terms

mixing bowl311K/yr -26.8%4.6% conv.
mixing bowls for baking137K/yr -39.1%3.3% conv.
mixing bowls83K/yr -27.6%4.1% conv.
stainless steel bowl59K/yr -1.3%2.9% conv.
stainless steel mixing bowls54K/yr -6.3%4.3% conv.
mixing bowl set54K/yr -24.9%2.9% conv.
stainless steel bowls32K/yr +4.9%1.8% conv.
large mixing bowl35K/yr -15.6%2.2% conv.
metal bowl27K/yr -2.9%4.3% conv.
mixing bowl with lid26K/yr +0.2%0.9% conv.

All search terms

Top mixing bowl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Senshuomy Stainless Steel Mixing Bowls Set 3 Pcs (23cm/20cm/17cm) Duty One-Piece Construction Non-Slip Bottom Brushed Finish Ideal as Mixing Bowls for Baking Dough Kneading Salad & Food Prep

Senshuomy£8.564.3★38 rev

Chef Aid Stainless Steel Mixing Bowl 22 cm Diameter Perfect Tool for Food Preparation and Serving Freshly Produced Food 1.7 Litre Capacity Dishwasher Fridge and Freezer Safe

Chef Aid£3.794.4★725 rev

Chef Aid Stainless Steel Mixing Bowl 26 cm Diameter Perfect Tool for Food Preparation and Serving Freshly Produced Food 2.8 Litre Capacity Dishwasher Fridge and Freezer Safe

Chef Aid£5.734.5★1,071 rev

Wildone Mixing Bowls Set of 5 Stainless Steel Nesting Bowls with Airtight Lids 3 Grater Attachments Measurement Marks & Non-Slip Bottoms Size 5 3 2 1.5 0.63 QT Great for Mixing & Serving

Wildone£25.234.7★10,951 rev

Chef Aid Contain 3 Mixing Bowls Non-Slip Base Soft Grip Handle Microwave and Dishwasher Safe Compact Stackable Ideal for baking and cooking Off-white 1.5 Litre 2 Litre 2.5 Litre

Chef Aid£7.534.7★2,806 rev

Newest

by launch date

starfa lab 3Pcs Stainless Steel Mixing Bowls Set (0.7Litre 1.2Litre 2Litre) Easy-Grip Stackable Stainless Steel Mixing Bowls for Baking Cooking Salad & Food Prep

starfa lab£8.0718 rev

4mo ago

Eastrise Stainless Steel Mixing Bowls Set 3 Pieces 23cm/20cm/17cm One-Piece Construction Non-Slip Bottom Brushed Finish for Baking Dough Kneading Salad Prep

Eastrise£7.917 rev

6mo ago

Senshuomy Stainless Steel Mixing Bowls Set 3 Pcs (23cm/20cm/17cm) Duty One-Piece Construction Non-Slip Bottom Brushed Finish Ideal as Mixing Bowls for Baking Dough Kneading Salad & Food Prep

Senshuomy£8.5638 rev

9mo ago

5 Piece Stainless Steel Mixing Bowl Set With Measurement Markers Multipurpose Soup Basin 5 Sizes Space Saving Nesting Bowls Mixing Bowls for Baking Cooking Food Storage(0.5L 0.8L 1.55L 2.1L 2.6L)

Eidoct£9.3171 rev

1y ago

Greentainer Plastic Mixing Bowls Set with Lids Nesting Bowls for Prepping Serving Cooking & Baking Large Mixing Salad Bowl for Kitchen Storage Dishwasher & Microwave Safe Set of 5 (Gray&Pink)

Greentainer£15.41972 rev

1y ago

What buyers say about mixing bowl

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality bowls”

Size-Overall12%

“Nice sized bowls”

Value For Money11%

“Good for price”

Advertised Vs Actual Product8%

“Just what I needed”

Strength5%

“Quite sturdy”

Ease Of Cleaning5%

“Cleans beautifully in the dishwasher”

Ease Of Use4%

“easy to use”

Durability3%

“Durable and easy to clean”

Weight Light3%

“Lightweight and easy to clean”

Mixing/Blending3%

“Fabulous mixing bowls”

What buyers complain about

Quality-Overall9%

“I could have got the same quality cheaper”

Thickness8%

“much thinner than I had anticipated”

Size-Overall8%

“Not best sizes”

Strength8%

“A bit flimsy”

Rusts/Corrodes6%

“Rusty after first use”

Material Quality4%

“feels cheap compared to others”

Advertised Vs Actual Product3%

“the product listing is quite misleading”

Durability3%

“the lid handle broke off during normal use”

Balance/Stability2%

“the bowl is unstable”

Dishwasher Safe2%

“Not dishwasher-safe”

Top return reasons

Size-Overall74%

Quality-Overall6%

Advertised Vs Actual Product4%

Thin2%

Strength2%

Material Quality2%

Value For Money1%

Thickness1%

Rusts/Corrodes1%

Mixing/Blending1%

Common questions

Is mixing bowl profitable to sell on Amazon United Kingdom?: The niche generates £671K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the mixing bowl niche?: 22 brands and 39 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in mixing bowl?: Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.9%.
When does demand for mixing bowl peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the mixing bowl niche?: Listings span £3.79–£25.23; the average listing price is £12.47 (sweet spot $15–$100). The average incumbent carries 3,205 reviews — the moat a new listing must climb.