How competitive is the Mixer Grinder niche on Amazon United Kingdom?

10 brands and 81 sellers compete in Mixer Grinder on Amazon United Kingdom. The top 5 Mixer Grinder products take 52% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Mixer Grinder?

Mixer Grinder buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Mixing/Blending, the themes mined from the niche's reviews. Its return rate is 3.7%.

What does it cost to enter the Mixer Grinder niche?

Mixer Grinder sells for £44.83 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.98–£108.34. The average incumbent carries 2,745 reviews — the moat a new listing must climb.

Mixer Grinder

brand-locked demand (top 5 brands take 94% of clicks) — Mixer Grinder doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51

This niche Category average · 5,777 niches

Is Mixer Grinder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mixer Grinder is a £94K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 42/100.

Mixer Grinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 1.5% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr2K

Search volume / yr-13.5%144K

Conversion rate1.5%

Avg price£44.83

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 81

Top-5 product click share52%

Open market6%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 30 products

Top Mixer Grinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GEEPAS 5-in-1 Mixer Grinder | 3 Stainless Steel Jars & 1.5L Juice Jar | Food Blender for Dry Wet Grinding Indian Masala Chutney Dosa Grinding | 3 Speed & Pulse Overload Protection 1000W

Price: £67.79
Rating: 4.0/5
Reviews: 482
Age: 3y ago

GEEPAS 750W 3-in-1 Mixer Grinder Perfect for Chutney Dry Wet Fine Grinding

Price: £50.40
Rating: 4.1/5
Reviews: 492
Age: 6y ago

GEEPAS 550W 2-in-1 Mixer Grinder | Stainless Steel Jars & Blades | 3 Speed Control Perfect for Chutney Dry & Wet Fine Grinding Mixing | Overload Protection | Powerful Motor | 2 Year Warranty Maroon

Price: £40.95
Rating: 3.7/5
Reviews: 137
Age: 2y ago

GEEPAS 550W 2-in-1 Indian Mixer Grinder Stainless Steel Jars & Blades White

Price: £38.49
Rating: 4.0/5
Reviews: 482
Age: 4y ago

Bajaj Rex Indian Mixer Grinder 500W|Mixie For Kitchen With Nutri-Pro Features White|3 SS Mixer Jars For Heavy Duty Grinding|Extra International Adaptor|1 Month Warranty|2 Year Motor Warranty

Price: £66.01
Rating: 4.2/5
Reviews: 48,008
Age: 9y ago

Newest

by launch date

GEEPAS Wet & Dry Mixer Grinder | Electric Coffee Grinder for Dry Spices Chutneys & Curries Stainless Steel Housing | Safety Lock 2 Speed with Pulse Detachable Body Jar | 2 Year Warranty 600W Silver

Price: £35.56
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Preethi Crown (MG-205) Mixer Grinder 500W Motor 3 Stainless Steel Jars for Wet & Dry Grinding Chutney & Masala Prep ShockProof ABS Body White & Purple Indian Mixer Grinder for Home Kitchen

Price: £66.43
Rating: 5.0/5
Reviews: 2
Age: 6mo ago

GEEPAS 750W 3-in-1 Mixer Grinder | Stainless Steel Jars & Blades | 3 Speed Control Perfect for Chutney Dry & Wet Fine Grinding Mixing | Overload Protection | Powerful Motor | 2 Year Warranty Black

Price: £54.02
Rating: 3.6/5
Reviews: 26
Age: 1y ago

GEEPAS 600W 3-in-1 Mixer Grinder 3 Speed Dry & Wet Fine Grinding Mixing

Price: £53.28
Rating: 3.9/5
Reviews: 67
Age: 1y ago

GEEPAS 600W 3-in-1 Mixer Grinder 3 Speed Dry & Wet Fine Grinding Mixing Red

Price: £51.62
Rating: 3.9/5
Reviews: 67
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

GEEPAS77%
Bajaj9%
Royal Rapture3%
NutriBullet3%
Duronic2%
Bosch2%
Open — no brand owns it (4 brands, 4%)

Mixer Grinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR1.5%Products30Brands10Top 5 Brands94%OOS Rate9.4%Rating4.0★Reviews2,745Avg BSR#53

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×

Top Mixer Grinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mixer grinder for indian cooking48K/yr -28.3%0.7% conv.
geepas mixer grinder27K/yr -11.0%2.1% conv.
indian mixer grinder21K/yr +11.5%1.0% conv.
indian mixer6K/yr +17.1%0.5% conv.
bosch mixer grinder8K/yr -19.3%0.2% conv.
chutney mixer grinder6K/yr -7.5%0.9% conv.
heavy duty mixer grinder5K/yr +18.0%1.1% conv.
geepas blender8K/yr -22.1%2.6% conv.
bajaj mixer grinder5K/yr +11.0%0.5% conv.
indian mixer grinder uk5K/yr -66.5%0.3% conv.

What reviews say buyers love and hate about Mixer Grinder

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall26%

“Seems to be well made”

Value For Money15%

“Good value for moneÿ”

Ease Of Use12%

“Easy to use”

Mixing/Blending10%

“Powerful little blender”

Advertised Vs Actual Product5%

“Does what says”

What buyers complain about

78% of reviews

Durability17%

“Broke”

Quality-Overall16%

“Awful quality”

Mixing/Blending10%

“Not good for blending”

Functionality-Overall9%

“Poor performance”

Smell7%

“a burning smell came off it straight away”

Mixer Grinder return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

25%

2Functionality-Overall

25%

3Durability

4Mixing/Blending

5Quality-Overall

Common Mixer Grinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mixer Grinder 42/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -13.5% over the last 90 days.