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Miracle Grow 4 in 1 Lawn Treatment

Fail

The top 5 brands take 100% of clicks, so Miracle Grow 4 in 1 Lawn Treatment is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£244K/yr148K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
83%top-5 click share · 5 brands · 88 sellers

Flapen Score

Miracle Grow 4 in 1 Lawn Treatment against its category

The dotted line is the Home & Garden average. Past it, Miracle Grow 4 in 1 Lawn Treatment is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miracle Grow 4 in 1 Lawn Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miracle Grow 4 in 1 Lawn Treatment 148K times last year and spent an estimated £244K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
11.4%
Market size, estimated
£244Ka year
Top search term
miracle grow 4 in 1 lawn treatment55K searches a year

02 · Price

A sale here is worth £14.48.

Listings sell for £14.48 on average, from £4.60 to £22.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £14.48 that is £18K to £22K a year per listing.

Average price
£14.48under the $15 to $100 sweet spot
Price range
£4.60–£22.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Fertilisers & Plant Food. It carries 1,719 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#16in Fertilisers & Plant Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,719per listing
Listings tracked
13

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Miracle Grow 4 in 1 Lawn Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£98K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Miracle-Gro91%
  • Westland3%
  • Topline2%
  • Greenforce2%
  • Pro-Kleen2%

Search terms

Top Miracle Grow 4 in 1 Lawn Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miracle grow 4 in 1 lawn treatment55K/yr
  • evergreen 4 in 1 weed and feed30K/yr
  • 4 in 1 lawn feed weed and moss killer20K/yr
  • evergreen23K/yr
  • miracle grow 4 in 15K/yr
  • evergreen complete 4-in-1 lawn care3K/yr
  • miracle gro 4 in 14K/yr
  • evergreen complete 4 in 13K/yr
  • 4 in 13K/yr
  • miracle gro evergreen complete 4 in 12K/yr

Reviews and returns

What reviews say buyers love and hate about Miracle Grow 4 in 1 Lawn Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.18

and not fully effective

Did not work

unfortunately not worked very well at all

Value For Money13%+0.71

Going back to pricer

Cheaper in Morrisons

a little expensive

Plant Growth12%−0.05

Burnt grass

the actual grass seed did not germinate

literally the garden is ruined

Quality-Overall7%+1.97

Absolute rubbish and waste of money

Terrible quality

Rubbish

Durability5%−0.03

Working after 3 days

after just 2 days the weeds are dying off

Will not last 6 weeks

Love

Quality-Overall25%+1.97

Great product gives you a perfect lawn

Excellent product

Good reliable product

Value For Money19%+0.71

Excellent Value

Fair price

Excellent price

Advertised Vs Actual Product14%+0.65

Does what it says

As described

It does work

Ease Of Use11%+0.67

Easy to use

Simple to apply

Its easy to mix

Plant Growth11%−0.05

Miracle grow

the grass is growing well

the grass is growing faster

Return

0.1% Return rate 15% Fixable by listing

Defective Material/Parts28%█▁▃▄▃▃
Leak-Proof25%▁▄█▆▆▅

The fertiliser leaked out of the damaged sacks

leaking water from

so far it looks like an oil spill

Functionality-Overall12%▁▁▂▃▆█

and not fully effective

Did not work

unfortunately not worked very well at all

Size-Overall7%▁█▇▇▅▄
Advertised Vs Actual Product7%▁▁█▄▇▅

Not happy, the item arrived in grey plastic bag so you don't know what you're getting very misleading

I received 1x80m2 ad was very misleading

not as described

FAQ

Common Miracle Grow 4 in 1 Lawn Treatment questions

Answered from the same tracked data.