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Miracle Gro Grass Seed

Fail

The top 5 brands take 100% of clicks, so Miracle Gro Grass Seed is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£47K/yr28K searches / yr
90-day growth
+27.6%search demand this quarter
Competition
72%top-5 click share · 3 brands · 70 sellers

Flapen Score

Miracle Gro Grass Seed against its category

The dotted line is the Home & Garden average. Past it, Miracle Gro Grass Seed is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miracle Gro Grass Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miracle Gro Grass Seed 28K times last year and spent an estimated £47K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+27.6%
Conversion, latest week
13.1%
Market size, estimated
£47Ka year
Peak month
April24.1× the quietest month
Top search term
miracle grow grass seed20K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £7.02 to £26.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.69 that is £3K to £6K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£7.02–£26.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Plants, Seeds & Bulbs. It carries 4,471 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Plants, Seeds & Bulbs
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,471per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Miracle Gro Grass Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Miracle-Gro95%
  • Hezvic3%
  • pronto seed2%

Demand

Miracle Gro Grass Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Sep · busiest ÷ quietest = 24.1×

Search terms

Top Miracle Gro Grass Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miracle grow grass seed20K/yr
  • miracle grow lawn seed4K/yr
  • miracle gro grass seed4K/yr
  • miracle gro lawn seed2K/yr

Reviews and returns

What reviews say buyers love and hate about Miracle Gro Grass Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth49%−0.44

Poor germination

DID NOT GROW

No growth

Functionality-Overall9%−0.12

Did not work

Not very effective

unfortunately not worked very well at all

Quality-Overall8%+1.37

Garbage product

Poor quality

Absolute rubbish

Value For Money8%+0.79

A bit pricey

Not worth it

It is slightly expensive

Durability4%−0.07

Does not last

More than two weeks, no results

It's been down 5 weeks

Love

Plant Growth36%−0.44

Fast growing

is growing well

Fast growing seeds

Quality-Overall17%+1.37

the quality and the price of the seed is excellent

Good quality seeds

Excellent Product

Value For Money11%+0.79

Good value for money

Good price

worth every penny

Advertised Vs Actual Product10%+1.07

As advertised

Does what it says

As described

Ease Of Use7%+0.68

Easy to use

Easy to order and use

Takes well

Return

0.0% Return rate 11% Fixable by listing

Defective Material/Parts35%█▁▅▇▅▅

Product came damaged

Item didnt work at all

Functionality-Overall13%▁▁▅▄▆█

Did not work

Not very effective

unfortunately not worked very well at all

Plant Growth12%▁▁█▄▇▅

Poor germination

DID NOT GROW

No growth

Leak-Proof11%▁▁▅██▇
Size-Overall6%▁█▂▂▂▂

FAQ

Common Miracle Gro Grass Seed questions

Answered from the same tracked data.