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Mini Whisk

Maybe

Returns run at only 0.6% of orders. But prices span $2.23–$11.52, mostly outside the sweet spot, so Mini Whisk is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£112K/yr190K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
54%top-5 click share · 23 brands · 72 sellers

Flapen Score

Mini Whisk against its category

The dotted line is the Home & Garden average. Past it, Mini Whisk is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Whisk 190K times last year and spent an estimated £112K. The top 5 brands take 60% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
11.8%
Market size, estimated
£112Ka year
Peak month
January1.5× the quietest month
Top search term
mini whisk90K searches a year

02 · Price

A sale here is worth £5.00.

Listings sell for £5.00 on average, from £2.23 to £11.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.00 that is £4K to £5K a year per listing.

Average price
£5.00under the $15 to $100 sweet spot
Price range
£2.23–£11.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #28 within Coffee, Tea & Espresso. It carries 7,726 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#28in Coffee, Tea & Espresso
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,726per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mini Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

72

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

54%

Top 20: 94%

Open market

33%

  • NileHome14%
  • Tala14%
  • Chef Aid13%
  • KEPLIN12%
  • New England Stories8%
  • CIRCLE JOY7%

Demand

Mini Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Mini Whisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini whisk90K/yr
  • small whisk45K/yr
  • small whisks for drinks12K/yr
  • mini whisk hand8K/yr
  • small hand whisk9K/yr
  • mini hand whisk7K/yr
  • small whisks for cooking7K/yr
  • whisk small3K/yr
  • tiny whisk4K/yr
  • small whisks3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.28

Broke within few weeks

Broke quickly

Does not last

Functionality-Overall16%−0.21

It doesn't function properly

Never worked

Didn't work

Quality-Overall10%+0.53

Bad quality, breaks easily

Bad quality

Amazon is selling low-quality products

Strength6%−0.02

Not robust

Not so strong

Too weak

Charging6%

does not even charge

then just stopped charging altogether

Not rechargable

Love

Quality-Overall14%+0.53

Really well made

Good quality tool

Excellent product

Ease Of Use13%+1.08

easy to control

Ease of use

Very handy

Value For Money12%+0.80

Excellent value for money

Good for the price

Great value for money

Advertised Vs Actual Product8%+0.53

Works as advertised

Exactly what I needed

Works as described

Efficiency6%+0.47

It just works

Does the job well

effective

Return

0.6% Return rate 12% Fixable by listing

Functionality-Overall39%█▆█▇▇▇

It doesn't function properly

Never worked

Didn't work

Charging11%█▆▅█▇▇

does not even charge

then just stopped charging altogether

Not rechargable

Size-Overall9%███▆▄▃

It's not fit for purpose

To Big

It's small

Strength9%▅█▃▆▇▇

Not robust

Not so strong

Too weak

Durability5%▅▃▄█▅▆

Broke within few weeks

Broke quickly

Does not last

FAQ

Common Mini Whisk questions

Answered from the same tracked data.