Mini Waffle Maker
FailShoppers spend only $53K a year here, so Mini Waffle Maker is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £53K/yr115K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 23 sellers
Flapen Score
Mini Waffle Maker against its category
The dotted line is the Home & Garden average. Past it, Mini Waffle Maker is stronger. Inside it, weaker.
Market
The Mini Waffle Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Waffle Maker 115K times last year and spent an estimated £53K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £53Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- mini waffle maker77K searches a year
02 · Price
A sale here is worth £12.62.
Listings sell for £12.62 on average, from £7.27 to £26.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.62 that is £1K to £3K a year per listing.
- Average price
- £12.62under the $15 to $100 sweet spot
- Price range
- £7.27–£26.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #20 within Small Kitchen Appliances. It carries 1,011 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #20in Small Kitchen Appliances
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,011per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mini Waffle Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SNAILAR Mini Waffle Maker 550W Waffle Iron Ready Indicator Light Non Stick Coating Cool Touch Handle Compact Size Green
- Price
- £11.19
- Rating
- 4.2/5
- Reviews
- 2,516
- Age
- 2y ago

SNAILAR Mini Waffle Maker 550W Waffle Iron Ready Indicator Light Non Stick Coating Cool Touch Handle Compact Size Blue
- Price
- £11.28
- Rating
- 4.2/5
- Reviews
- 2,516
- Age
- 2y ago

Waffle Maker Mini Small Compact Design Breakfast Waffle Iron Machine Nonstick Coating Snack Chaffle Hash Browns Round 4 Inch 550W Grey BLAZANT
- Price
- £10.26
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago

Waffle Maker Mini Small Compact Design Breakfast Waffle Iron Machine Nonstick Coating Snack Chaffle Hash Browns Round 4 Inch 550W Blue BLAZANT
- Price
- £10.57
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago

SNAILAR Mini Waffle Maker 550W Waffle Iron Ready Indicator Light Non Stick Coating Cool Touch Handle Compact Size Red
- Price
- £10.77
- Rating
- 4.2/5
- Reviews
- 2,516
- Age
- 2y ago
Trending
90-day click momentum
YASHE Mini Waffle Maker 550W Mini Waffle Iron with Non Stick Plates Ready Indicator Light Cool Touch Handle Compact Small Waffle Machine for Breakfast Desserts & Snacks Blue
- Price
- £12.05
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 2mo ago

SNAILAR Mini Waffle Maker 550W Waffle Iron Ready Indicator Light Non Stick Coating Cool Touch Handle Compact Size Red
- Price
- £10.77
- Rating
- 4.2/5
- Reviews
- 2,516
- Age
- 2y ago

Bestron APP500RBS Mini Waffle Maker Alloy Steel Red
- Price
- £7.27
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 1y ago

Waffle Maker Mini Small Compact Design Breakfast Waffle Iron Machine Nonstick Coating Snack Chaffle Hash Browns Round 4 Inch 550W Blue BLAZANT
- Price
- £10.57
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago

Waffle Maker Mini Small Compact Design Breakfast Waffle Iron Machine Nonstick Coating Snack Chaffle Hash Browns Round 4 Inch 550W Red BLAZANT
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago
Newest
by launch date
YASHE Mini Waffle Maker 550W Mini Waffle Iron with Non Stick Plates Ready Indicator Light Cool Touch Handle Compact Small Waffle Machine for Breakfast Desserts & Snacks Blue
- Price
- £12.05
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 2mo ago

YASHE Double Mini Waffle Maker Non-Stick Waffle Machine Cast iron waffle maker Automatic Temperature Control Cool Touch Handle
- Price
- £15.61
- Rating
- 3.8/5
- Reviews
- 186
- Age
- 1y ago

SugarWhisk 6-in-1 Mini Waffle Maker With Removable Plates 4.5 Mini Waffle Iron for Holiday Halloween & Christmas Waffle Maker Machine Premium Ceramic Coating 8 Detchable Plates White
- Price
- £26.50
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago

GVAKMM Mini Waffle Maker(Heart) Small Waffle Maker Keto Mini Wafflera Iron for Kids Family and Individuals 4 Non Stick Cooking Plates with Fast & Even Heating(Pink)
- Price
- £13.67
- Rating
- 4.1/5
- Reviews
- 181
- Age
- 1y ago

Bestron APP500RBS Mini Waffle Maker Alloy Steel Red
- Price
- £7.27
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
23
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
10%
- SNAILAR43%
- BLAZANT25%
- SugarWhisk7%
- Bestron6%
- SENSIOHOME5%
- YASHE5%
- Open — no brand owns it (4 brands, 10%)
Demand
Mini Waffle Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Mini Waffle Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini waffle maker77K/yr
- mini waffle makers uk10K/yr
- waffle maker mini8K/yr
- small waffle maker7K/yr
- kids waffle maker5K/yr
- waffle maker kids8K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Waffle Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It started sticking after a few weeks of using it
Non stick is very poor
Everything sticks to the waffle maker
Extra small
waffles are very small
I didnt expect its that tiny
This is the worst waffle maker we've ever owned both in terms of getting waffles out in one piece and for cleanup
Good value, terrible to clean
Hard to clean
Cheap and tacky
Poor quality
Poor
Doesn't get hot enough
Too hot too quickly
The temperature control lights doesn't work as it doesn't recognise when the dough is in there
Love
it looks well-made
Very good quality makes great waffles
Good quality
Easy to use
Very good and very quick to make them
easy to store
I'm very happy with it's performance for a price
Ill have had my moneys worth out of it
Good value
great size amazing waffles I would suggest five minutes cooking time
Ideal for small
Love it small and perfect work
Cleans easily with a wipe down
easy to clean
Very easy to clean with a kitchen towel
Return
2.6% Return rate 46% Fixable by listing
Extra small
waffles are very small
I didnt expect its that tiny
Did not work
Doesn't work properly
Doesnt work
Doesn't get hot enough
Too hot too quickly
The temperature control lights doesn't work as it doesn't recognise when the dough is in there
It started sticking after a few weeks of using it
Non stick is very poor
Everything sticks to the waffle maker
Cheap and tacky
Poor quality
Poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Waffle Maker questions
Answered from the same tracked data.









