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Mini Smoke Machine

Fail

Shoppers spend only $40K a year here, so Mini Smoke Machine is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£40K/yr48K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
49%top-5 click share · 20 brands · 30 sellers

Flapen Score

Mini Smoke Machine against its category

The dotted line is the Home & Garden average. Past it, Mini Smoke Machine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Smoke Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Smoke Machine 48K times last year and spent an estimated £40K. The top 5 brands take 52% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.3%
Market size, estimated
£40Ka year
Top search term
mini smoke machine17K searches a year

02 · Price

A sale here is worth £36.30.

Listings sell for £36.30 on average, from £5.58 to £182.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £36.30 that is £0 to £4K a year per listing.

Average price
£36.30inside the $15 to $100 sweet spot
Price range
£5.58–£182.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #287 within Garden Décor. It carries 201 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.1%
Average rank
#287in Garden Décor
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mini Smoke Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

30

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

41%

  • Duluok17%
  • Littleboyny11%
  • TELESIN9%
  • StagesFogger8%
  • Kudos-Trading8%
  • HOTUT7%

Demand

Mini Smoke Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.0× · 9 of 12 months tracked

Search terms

Top Mini Smoke Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini smoke machine17K/yr
  • mini fog machine9K/yr
  • portable smoke machine6K/yr
  • small smoke machine7K/yr
  • portable fog machine5K/yr
  • mini fogger4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Smoke Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.28

Doesn't work

Assembly/Installation20%−0.20

This was a little bit fiddly to set-up

Flammable20%−0.20

Temperamental with retaining smoke output

Value For Money10%+3.61

you can find similar ones cheaper elsewhere

The only downside is the price

Durability7%−0.06

The only downside is that it broke quickly after a few use

Love

Value For Money54%+3.61

great value

Worth it

reasonably priced

Suitable For Indoor8%+0.37

perfect for home or small venues

Strength8%+0.37

Powerful

Size-Overall4%+0.18

for its size and if youre in a rush, this is just great

Ease Of Use4%−0.10

Its easy to use

Return

4.9% Return rate 11% Fixable by listing

Functionality-Overall34%▄▅█▅▇█

Doesn't work

Heating10%█▁▃▁▃▇
Defective Material/Parts9%▅▄▅▄█▄
Quality-Overall7%▁▃▃█▄▁
Advertised Vs Actual Product6%█▄▁▁▄▄

FAQ

Common Mini Smoke Machine questions

Answered from the same tracked data.