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Mini Smoke Machine

Fail

Shoppers spend an estimated $40K a year here, so Mini Smoke Machine is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£40K/yr48K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
49%top-5 click share · 20 brands · 30 sellers

Flapen Score

Mini Smoke Machine against its category

The dotted line is the Home & Garden average. Past it, Mini Smoke Machine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Smoke Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Smoke Machine 48K times last year and spent an estimated £40K. The top 5 brands take 52% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.3%
Market size, estimated
£40Ka year
Top search term
mini smoke machine17K searches a year

02 · Price

A sale here is worth £36.30.

Listings sell for £36.30 on average, from £5.58 to £182.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £36.30 that is £0 to £4K a year per listing.

Average price
£36.30inside the $15 to $100 sweet spot
Price range
£5.58–£182.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #287 within Garden Décor. It carries 201 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.1%
Average rank
#287in Garden Décor
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mini Smoke Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

30

Est. top-5 brand share

52%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 95%

Open market

41%

  • Duluok17%
  • Littleboyny11%
  • TELESIN9%
  • StagesFogger8%
  • Kudos-Trading8%
  • HOTUT7%

Demand

Mini Smoke Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.0× · 9 of 12 months tracked

Search terms

Top Mini Smoke Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini smoke machine17K/yr
  • mini fog machine9K/yr
  • portable smoke machine6K/yr
  • small smoke machine7K/yr
  • portable fog machine5K/yr
  • mini fogger4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Smoke Machine

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Value For Money”
20%of negative reviews mention “Functionality-Overall”
4.9%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Smoke Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data