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Mini Portable Cooler

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.8% of searches, so Mini Portable Cooler is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£76K/yr72K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
48%top-5 click share · 21 brands · 128 sellers

Flapen Score

Mini Portable Cooler against its category

The dotted line is the Home & Garden average. Past it, Mini Portable Cooler is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Portable Cooler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Portable Cooler 72K times last year and spent an estimated £76K. The top 5 brands take 58% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.8%
Market size, estimated
£76Ka year
Top search term
mini portable cooler27K searches a year

02 · Price

A sale here is worth £140.15.

Listings sell for £140.15 on average, from £14.53 to £700.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £140.15 that is £0 to £14K a year per listing.

Average price
£140.15above the $15 to $100 sweet spot
Price range
£14.53–£700.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #237 within Heating, Cooling & Air Quality. It carries 72 reviews at 2.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
44%
Out of stock, average day
29.2%
Average rank
#237in Heating, Cooling & Air Quality
Average rating
2.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
27

04 · Newcomers

Amazon counts 13 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
13Amazon's first-year sales bar
Average brand age
19 months

Products

Top Mini Portable Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

128

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

38%

  • Mifull27%
  • HomHou10%
  • KPOUYYDS8%
  • Generic7%
  • ConBlom7%
  • KOYIOOUADO4%

Search terms

Top Mini Portable Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini portable cooler27K/yr
  • camping air conditioner22K/yr
  • mini cooler fan7K/yr
  • desk ac unit4K/yr
  • air cooler cube3K/yr
  • mini portable ac3K/yr
  • mini air conditioner for room2K/yr
  • desk ac3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Portable Cooler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.45

Expensive too

even though it's not a cheap price

may look cheaper

Quality-Overall11%−0.08

The build quality feels cheap and nasty, very flimsy

Bad quality

Awful cheap quality

Noise Level10%+0.50

Too loud

Very noisy

makes a noise

Functionality-Overall8%−0.31

Doesn't work as described

Did not work

Hardly works

Size-Overall7%+0.35

as they dont fit

It's small

The cable is too short

Love

Value For Money14%−0.45

Worth the money

Excellent value for money

Good for the price

Quality-Overall11%−0.08

EXCELLENT PRODUCT

the build quality is on point

Seems to be of very reasonable quality

Noise Level11%+0.50

low noise

not too noisy

no noise at all

Portability9%+0.99

Portable air

Easy to carry

easily portable

Ease Of Use6%+0.66

Easy to use

easy to move around thanks to the built-in handle

easy to fill

Return

0.2% Return rate 20% Fixable by listing

Functionality-Overall23%▁█▁█▆▆

Doesn't work as described

Did not work

Hardly works

Defective Material/Parts11%▆▁█▁▂▂
Size-Overall11%▁█▁▂▃▃

as they dont fit

It's small

The cable is too short

Leak-Proof8%▁▁▁▅▆█

Leaks water all over

leaks water everywhere

it was leaking

Strength7%▁▁▁█▇▅

Not robust

Isnt very strong

It's very flimsy

FAQ

Common Mini Portable Cooler questions

Answered from the same tracked data.