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Mini Muffin Tray

Fail

Prices span $5.30–$12.90, mostly outside the sweet spot, so Mini Muffin Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£104K/yr120K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
73%top-5 click share · 12 brands · 25 sellers

Flapen Score

Mini Muffin Tray against its category

The dotted line is the Home & Garden average. Past it, Mini Muffin Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Muffin Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Muffin Tray 120K times last year and spent an estimated £104K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
10.7%
Market size, estimated
£104Ka year
Peak month
December2.0× the quietest month
Top search term
mini muffin tray52K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £5.30 to £12.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.11 that is £4K to £6K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£5.30–£12.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #112 within Bakeware. It carries 1,192 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#112in Bakeware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,192per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mini Muffin Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

25

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

19%

  • Folksy Super Kitchen25%
  • Anaeat20%
  • LIDOUK11%
  • Bake Choice10%
  • Walfos8%
  • Prochef7%

Demand

Mini Muffin Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mini Muffin Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini muffin tray52K/yr
  • mini cupcake tray19K/yr
  • mini muffin tray silicone12K/yr
  • silicone mini muffin tray11K/yr
  • mini muffin tin10K/yr
  • small muffin tray5K/yr
  • mini silicone muffin tray3K/yr
  • mini muffin pan4K/yr
  • mini yorkshire pudding tray4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Muffin Tray

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Baking”
15%of negative reviews mention “Rusts/Corrodes”
1.2%of orders come back
“hand clean the pan has started to rust”
A buyer, on “Rusts/Corrodes”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Muffin Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data