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Mini Muffin Tray

Fail

Prices span $5.30–$12.90, mostly outside the sweet spot, so Mini Muffin Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£104K/yr120K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
73%top-5 click share · 12 brands · 25 sellers

Flapen Score

Mini Muffin Tray against its category

The dotted line is the Home & Garden average. Past it, Mini Muffin Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Muffin Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Muffin Tray 120K times last year and spent an estimated £104K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
10.7%
Market size, estimated
£104Ka year
Peak month
December2.0× the quietest month
Top search term
mini muffin tray52K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £5.30 to £12.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.11 that is £4K to £6K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£5.30–£12.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #112 within Bakeware. It carries 1,192 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#112in Bakeware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,192per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mini Muffin Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

19%

  • Folksy Super Kitchen25%
  • Anaeat20%
  • LIDOUK11%
  • Bake Choice10%
  • Walfos8%
  • Prochef7%

Demand

Mini Muffin Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mini Muffin Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini muffin tray52K/yr
  • mini cupcake tray19K/yr
  • mini muffin tray silicone12K/yr
  • silicone mini muffin tray11K/yr
  • mini muffin tin10K/yr
  • small muffin tray5K/yr
  • mini silicone muffin tray3K/yr
  • mini muffin pan4K/yr
  • mini yorkshire pudding tray4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Muffin Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes15%−0.10

hand clean the pan has started to rust

Went rusty after just one use

Adhesion/Stickiness15%−0.07

It doesnt stick to it

the non stick did not work

Size-Overall11%+0.61

bigger than expected

Thickness11%−0.07

Very thin silicone

Strength11%−0.07

Dont boy is not strong enough

Love

Baking28%+1.88

Great muffin tray

Perfect item for mini bakes

Good for mini muffins

Quality-Overall18%+0.10

Good quality

Lovely product

It's made very well

Ease Of Cleaning11%+0.71

Super easy to clean

Ver good mini muffin tin easy to clean

cleans up great

Ease Of Use9%+0.58

So easy to use

Easy to store

More than usefull

Size-Overall8%+0.61

it was the perfect size

the mini sizes make for great toddler bite size snacks

Really good size if you are looking to make mini muffins or egg bites

Return

1.2% Return rate 77% Fixable by listing

Size-Overall68%█▇▇▆██

bigger than expected

Strength7%▃▁█▇▃▆

Dont boy is not strong enough

Material Quality5%▁▃▂█▅▅
Advertised Vs Actual Product4%█▄▂▅▅▁
Quality-Overall2%█▁▃▃▂▅

Awful quality

But its such bad quality I couldnt use it again

FAQ

Common Mini Muffin Tray questions

Answered from the same tracked data.