Is mini muffin tray profitable to sell on Amazon United Kingdom?

The niche generates £104K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (42/100).

How competitive is the mini muffin tray niche?

12 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in mini muffin tray?

Top complaints mined from reviews: Rusts/Corrodes, Adhesion/Stickiness, Size-Overall. The return rate is 1.2%.

When does demand for mini muffin tray peak?

Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the mini muffin tray niche?

Listings span £5.30–£12.90; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.

mini muffin tray

Skip it

Prices mostly outside the sweet spot ($5.30–$12.90) — this niche doesn't clear our bar today.

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,192.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay£104K

£104K/yr · 120K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£8.11

avg listing price — sweet spot $15–$100

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Price range

Bad£5.30–£12.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mini muffin tray is a £104K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mini muffin tray market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £101K–£122K; units × avg price
Conversion rate: 10.7%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 17.2%
Avg brand age: 35 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

19%

Folksy Super Kitchen25%
Anaeat20%
LIDOUK11%
Bake Choice10%
Walfos8%
Prochef7%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -34.5% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top mini muffin tray search terms

mini muffin tray52K/yr -34.0%9.1% conv.
mini cupcake tray19K/yr -30.4%7.1% conv.
mini muffin tray silicone12K/yr -34.7%9.6% conv.
silicone mini muffin tray11K/yr -40.2%8.5% conv.
mini muffin tin10K/yr -36.7%9.8% conv.
small muffin tray5K/yr -34.6%5.5% conv.
mini silicone muffin tray3K/yr -39.1%8.4% conv.
mini muffin pan4K/yr -39.8%5.9% conv.
mini yorkshire pudding tray4K/yr -20.0%14.6% conv.

All search terms

Top mini muffin tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUPER KITCHEN Mini Muffin Tray 24 Cup Silicone Muffins Pan Non-Stick Cupcake Tin Silicon Mould Bakeware Reusable Baking Case for Mini Mince Pie Cupcakes Dishwasher Safe 34 x 23 x 2.5 cm (Grey)

Folksy Super Kitchen£6.774.5★3,145 rev

Anaeat Silicone Muffin Pan - Mini 24 Cups Cupcake Tray Non-Stick Silicone Baking Molds for Making Muffin Cakes Cupcake Chocolate Bread Tart and Desserts Just Pop Out

Anaeat£6.594.4★2,729 rev

LIDOU Mini Muffin Tray 24 Cup Silicone Muffins Pan Non-Stick Cupcake Tin Silicon Mould Bakeware Reusable Baking Case for Mini Mince Pie Cupcakes Dishwasher Safe 34 x 23 x 2.5 cm (Blue)

LIDOUK£5.724.2★82 rev

Bake Choice Mini Muffin Trays Includes 200Pcs Mini Cupcake Liners 24 Cup Mini Muffin Tin Carbon Steel & Non-Stick Muffin Tray Reusable Cupcake Tray for Party and Baking

Bake Choice£10.024.7★933 rev

Walfos Mini Muffin Trays 24 Silicone Small Cupcake Cases Mould Baking Pan for Cupcakes Brownies Muffins Pudding

Walfos£7.334.5★149 rev

Newest

by launch date

Foepoge Mini Muffin Tray for Baking: 24 Cup Silicone Cupcake Tray with Metal Frame&Handles - Spill-Free Transfer from Table to Oven - Non-Stick Silicone Mould - Cake Pop Out Easy - Ideal for Beginners

Foepoge£12.90166 rev

3mo ago

Bake Choice Mini Muffin Trays Includes 200Pcs Mini Cupcake Liners 24 Cup Mini Muffin Tin Carbon Steel & Non-Stick Muffin Tray Reusable Cupcake Tray for Party and Baking

Bake Choice£10.02933 rev

1y ago

ASelected 2 Pack Mini Baking Tray 24 Cup Muffin Baking Pan Non-Stick Cupcake Tin Carbon Steel Muffin Tin Cupcake Baking Tray Deep Muffins Pan Reusable Baking Case for Mini Mince Pie Grey

ASelected£9.1315 rev

1y ago

LIDOU Mini Muffin Tray 24 Cup Silicone Muffins Pan Non-Stick Cupcake Tin Silicon Mould Bakeware Reusable Baking Case for Mini Mince Pie Cupcakes Dishwasher Safe 34 x 23 x 2.5 cm (Blue)

LIDOUK£5.7282 rev

3y ago

DERDOUT Silicone Muffin Pan Mini 24 Cups Cupcake Pan Nonstick BPA Free Silicone Baking Pan 1 Pack

DERDOUT£5.304 rev

3y ago

What buyers say about mini muffin tray

What buyers praise and complain about, mined from review topics.

What buyers love

Baking28%

“Great muffin tray”

Quality-Overall18%

“Good quality”

Ease Of Cleaning11%

“Super easy to clean”

Ease Of Use9%

“So easy to use”

Size-Overall8%

“it was the perfect size”

Advertised Vs Actual Product5%

“Works as expected”

Cooking Experience5%

“The cakes pop out easily when fully cooked”

Value For Money3%

“Great product and great price”

Non-Stick Coating3%

“Items cook and pop out perfectly, no sticking or breaking”

Durability3%

“Durable”

What buyers complain about

Rusts/Corrodes15%

“hand clean the pan has started to rust”

Adhesion/Stickiness15%

“It doesnt stick to it”

Size-Overall11%

“bigger than expected”

Thickness11%

“Very thin silicone”

Strength11%

“Dont boy is not strong enough”

Quality-Overall9%

“Awful quality”

Functionality-Overall6%

“nothing worked”

Durability4%

“They look like theyre about 5 years old after one use - I would not recommend”

Ease Of Use3%

“a bit awkward to use”

Ease Of Cleaning3%

“Also a bit awkward to clean”

Top return reasons

Size-Overall68%

Strength7%

Material Quality5%

Advertised Vs Actual Product4%

Quality-Overall2%

Thin2%

Smell2%

Value For Money1%

Adhesion/Stickiness1%

Functionality-Overall1%

Common questions

Is mini muffin tray profitable to sell on Amazon United Kingdom?: The niche generates £104K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (42/100).
How competitive is the mini muffin tray niche?: 12 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mini muffin tray?: Top complaints mined from reviews: Rusts/Corrodes, Adhesion/Stickiness, Size-Overall. The return rate is 1.2%.
When does demand for mini muffin tray peak?: Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the mini muffin tray niche?: Listings span £5.30–£12.90; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.