Mini Humidifier
FailDemand is soft, at -35.9% this quarter, so Mini Humidifier is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £61K/yr119K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 40%top-5 click share · 23 brands · 39 sellers
Flapen Score
Mini Humidifier against its category
The dotted line is the Home & Garden average. Past it, Mini Humidifier is stronger. Inside it, weaker.
Market
The Mini Humidifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Humidifier 119K times last year and spent an estimated £61K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £61Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- mini humidifier26K searches a year
02 · Price
A sale here is worth £15.46.
Listings sell for £15.46 on average, from £4.27 to £41.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.46 that is £0 to £2K a year per listing.
- Average price
- £15.46inside the $15 to $100 sweet spot
- Price range
- £4.27–£41.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #40 within Heating, Cooling & Air Quality. It carries 5,185 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 91%
- Out of stock, average day
- 23.2%
- Average rank
- #40in Heating, Cooling & Air Quality
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,185per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Mini Humidifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Humidifier 550ml Ultrasonic Cool Mist Quiet USB Desktop Humidifier with Colorful Night Light Waterless Auto Shut-Off Suitable for Bedroom Home and Office
- Price
- £9.30
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 3mo ago
500ML Humidifier for Bedroom with Night Light Ultra Quiet Room Air Humidifier Waterless Automatic Shut-Off for Baby Room Home Office Yoga and Plants
- Price
- £13.62
- Rating
- 3.9/5
- Reviews
- 11,203
- Age
- 6y ago
Aerobe Humidifier for Bedroom with Night Light & 12 Extra Filters 500ML Cool Mist Humidifiers for Home and Plants Humidifiers for Baby with 12~16 Working Hours Waterless Auto-Off Mini Humidifier
- Price
- £16.16
- Rating
- 3.8/5
- Reviews
- 674
- Age
- 2y ago
raydrop Humidifiers for Bedroom Cool Mist Humidifiers for Babies 1.70L Quiet Ultrasonic Humidifier Space-Saving Filterless Auto Shut Off - (White UK 220V)
- Price
- £21.20
- Rating
- 4.2/5
- Reviews
- 14,416
- Age
- 1y ago
Levoit Humidifier for Bedroom 23dB Ultra Quiet Top Fill
- Price
- £27.41
- Rating
- 4.2/5
- Reviews
- 44,356
- Age
- 2y ago
Trending
90-day click momentum
Portable Mini Humidifier Small Cool Mist Humidifier Personal Desktop USB Powered Super Quiet for Travel Car Office Bedroom with Night Light 2 Mist Modes Auto Shut-Off Humidifier for Bedroom Plants
- Price
- £7.16
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 4mo ago
Humidifier 550ml Ultrasonic Cool Mist Quiet USB Desktop Humidifier with Colorful Night Light Waterless Auto Shut-Off Suitable for Bedroom Home and Office
- Price
- £9.30
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 3mo ago
Air Humidifier for Bedroom Baby with Night Light for Plants
- Price
- £16.27
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 6mo ago
Air Humidifier for Bedroom Baby with Night Light and UV Germicidal Lamp
- Price
- £16.40
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 6mo ago
kissleaf Mini Cool Mist Air Humidifier for Bedroom with Night Light
- Price
- £15.26
- Rating
- 4.1/5
- Reviews
- 156
- Age
- 8mo ago
Newest
by launch dateHumidifier 550ml Ultrasonic Cool Mist Quiet USB Desktop Humidifier with Colorful Night Light Waterless Auto Shut-Off Suitable for Bedroom Home and Office
- Price
- £9.30
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 3mo ago
Portable Mini Humidifier Small Cool Mist Humidifier Personal Desktop USB Powered Super Quiet for Travel Car Office Bedroom with Night Light 2 Mist Modes Auto Shut-Off Humidifier for Bedroom Plants
- Price
- £7.16
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 4mo ago
Air Humidifier for Bedroom Baby with Night Light and UV Germicidal Lamp
- Price
- £16.40
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 6mo ago
Air Humidifier for Bedroom Baby with Night Light for Plants
- Price
- £16.27
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 6mo ago
kissleaf Mini Cool Mist Air Humidifier for Bedroom with Night Light
- Price
- £15.26
- Rating
- 4.1/5
- Reviews
- 156
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
39
Top-5 brand share
49%
Top 20: 95%
Top-5 click share
40%
Top 20: 88%
Open market
43%
- SZO12%
- LtYioe11%
- Nixtrve9%
- kissleaf9%
- Vintoney8%
- Aerobe8%
Demand
Mini Humidifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Mini Humidifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini humidifier26K/yr
- portable humidifier16K/yr
- small humidifier19K/yr
- travel humidifier9K/yr
- small humidifier for bedroom13K/yr
- desk humidifier6K/yr
- humidifier small6K/yr
- rechargeable humidifier7K/yr
- usb humidifier5K/yr
- mini humidifiers for bedroom5K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Humidifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Broke after a few uses
Broke after a month
Does not work as stated
Didn't work
Stopped working
I didnt have anywhere for it to fit on
Quite large
It is quite small
Leaking
leaks everywhere
Its leaking
Bad quality
Overall, it feels like a cheaply made product with questionable quality control
Very Disappointing: Flimsy Quality
Love
Great build quality
Excellent product
The quality feels solid
Excellent value
Good for the price
Great value
Easy to use
easy to handle
Operation is very easy
noise level is low
its not noisy
Very quiet
Its working fine
Does the job perfectly
As described
Return
4.1% Return rate 24% Fixable by listing
Does not work as stated
Didn't work
Stopped working
I didnt have anywhere for it to fit on
Quite large
It is quite small
Leaking
leaks everywhere
Its leaking
Broke
Broke after a few uses
Broke after a month
smells of burning
gives very slight aroma
No smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Humidifier questions
Answered from the same tracked data.