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Mini Henry Hoover

Fail

The top 5 brands take 98% of clicks, so Mini Henry Hoover is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£65K/yr37K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 61 sellers

Flapen Score

Mini Henry Hoover against its category

The dotted line is the Home & Garden average. Past it, Mini Henry Hoover is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Henry Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Henry Hoover 37K times last year and spent an estimated £65K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
2.9%
Market size, estimated
£65Ka year
Peak month
December2.7× the quietest month
Top search term
mini henry hoover24K searches a year

02 · Price

A sale here is worth £61.20.

Listings sell for £61.20 on average, from £9.71 to £125.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At £61.20 that is £15K to £31K a year per listing.

Average price
£61.20inside the $15 to $100 sweet spot
Price range
£9.71–£125.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
£15K–£31K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Vacuums & Floor Care. It carries 7,014 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#25in Vacuums & Floor Care
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,014per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mini Henry Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

61

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Paladone63%
  • Casdon25%
  • Henry5%
  • Amazon Basics3%
  • Numatic3%
  • Avern Cleaning Supplies2%

Demand

Mini Henry Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mini Henry Hoover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini henry hoover24K/yr
  • mini henry hoover for desk6K/yr
  • henry hoover mini3K/yr
  • henry desk vacuum2K/yr
  • henry hoover desk vacuum2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Henry Hoover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.11

Broken after about a month

Broke after 2 weeks

then stopped working after 2 uses

Functionality-Overall12%−0.11

Not working

no useful functionality

wont turn on

Quality-Overall10%

This is so careless providing a low quality service

Cheap rubbish

Poor quality

Size-Overall5%+0.08

It's just a little small

Some parts also didnt feel properly fitted

it makes it rather wide

Strength4%+0.46

Bulky, quite a weak suck

Feels a bit flimsy

is far too strong for my use

Love

Value For Money26%+1.95

Good for the price

Excellent value for money

Definitely worth the price

Ease Of Cleaning16%+0.92

Cleans well

Cleans really well

cleans perfectly

Strength9%+0.46

Really strong performance

Brilliant hoover lots of power

very very strong

Quality-Overall9%

Excellent product

is very well made

Great product as described and at a great Item, fantastic seller

Weight Light8%+0.63

The vacuum is lightweight yet powerful

its unbelievabley lightweight

Lightweight and ridiculously powerful

Return

1.3% Return rate 14% Fixable by listing

Functionality-Overall28%██▅▅▄▅

Not working

no useful functionality

wont turn on

Size-Overall10%▄▅▄█▆▃

It's just a little small

Some parts also didnt feel properly fitted

it makes it rather wide

Defective Material/Parts6%▇███▅▅
Quality-Overall5%▄▇█▅▄█

This is so careless providing a low quality service

Cheap rubbish

Poor quality

Weight Heavy5%▂▇█▅▆▃

I found it a bit heavy for me

It was a very heavy vacuum

Its heavy and so I did not expect this when i bought it

FAQ

Common Mini Henry Hoover questions

Answered from the same tracked data.