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Mini Deep Fat Fryer

Maybe

Products sell for $25.54 on average, inside the sweet spot. But demand is soft, at -35.7% this quarter, so Mini Deep Fat Fryer is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£135K/yr158K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
50%top-5 click share · 21 brands · 100 sellers

Flapen Score

Mini Deep Fat Fryer against its category

The dotted line is the Home & Garden average. Past it, Mini Deep Fat Fryer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Deep Fat Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Deep Fat Fryer 158K times last year and spent an estimated £135K. The top 5 brands take 63% of clicks. Demand peaks in Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
3.3%
Market size, estimated
£135Ka year
Peak month
February1.7× the quietest month
Top search term
small deep fat fryer43K searches a year

02 · Price

A sale here is worth £25.54.

Listings sell for £25.54 on average, from £8.52 to £69.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £25.54 that is £3K to £6K a year per listing.

Average price
£25.54inside the $15 to $100 sweet spot
Price range
£8.52–£69.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 2,904 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
63%
Out of stock, average day
7.4%
Average rank
#45in Small Kitchen Appliances
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,904per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mini Deep Fat Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

100

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

50%

Top 20: 96%

Open market

31%

  • PROGRESS22%
  • Quest14%
  • Swan12%
  • HomeTronix10%
  • Houbobo6%
  • GEEPAS6%

Demand

Mini Deep Fat Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Mini Deep Fat Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small deep fat fryer43K/yr
  • mini deep fat fryer29K/yr
  • deep fat fryer 1.5 litre24K/yr
  • small chip fryer13K/yr
  • small fryer13K/yr
  • small deep fat fryer for 2 people14K/yr
  • small deep fat fryer for 111K/yr
  • mini fryer7K/yr
  • deep fat fryer small4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Deep Fat Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.03

basket a little smaller than I expected

does not fit properly

Little small

Heating8%−0.10

No longer heats up

Doesnt heat up

Takes ages to come up to heat

Durability7%−0.09

Broken

Had just over a month

This does NOT last

Ease Of Cleaning6%+0.22

beyond cleaning

- Very hard to keep clean

Awful to clean

Quality-Overall6%+0.71

Rubbish quality

Not very well made

Not good product

Love

Frying Quality26%+1.85

Great fryer

Fantastic fryer

I find this fryer great

Quality-Overall12%+0.71

Chips quality is nice

Excellent frier very well made

Brilliant quality

Size-Overall10%−0.03

Good size

I like the size

Really pleased with size and quality

Value For Money7%+0.32

Good price

Great value

Excellent value for your money

Ease Of Cleaning6%+0.22

Easy to clean

No mess at all

Easy to drain and clean

Return

2.5% Return rate 59% Fixable by listing

Size-Overall47%▆▆▇▇▆█

basket a little smaller than I expected

does not fit properly

Little small

Heating10%██▇▅▆▆

No longer heats up

Doesnt heat up

Takes ages to come up to heat

Functionality-Overall9%▆▆▅█▇▅
Mechanism Issues4%▆▅▇▅█▂
Handle Quality3%▅█▆▆▆▂

Basket has poor fitting handle

The handle for the basket is next to useless for getting the basket out

The handle keeps falling off

FAQ

Common Mini Deep Fat Fryer questions

Answered from the same tracked data.