mini deep fat fryer
Worth a lookShows a sweet-spot price point ($25.54 avg), but soft demand (-35.7% this quarter) keeps it on the watch list.
Avg price
Incredible£25.54avg listing price — sweet spot $15–$100
Price range
Great£8.52–£69.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,903.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay£135K£135K/yr · 158K searches
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mini deep fat fryer is a £135K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mini deep fat fryer market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £77K–£102K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 81%
- Out of stock
- 7.4%
- Avg brand age
- 36 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
100
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
50%
Top 20: 96%
Open market
31%
- PROGRESS22%
- Quest14%
- Swan12%
- HomeTronix10%
- Houbobo6%
- GEEPAS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top mini deep fat fryer search terms
- small deep fat fryer43K/yr
- mini deep fat fryer29K/yr
- deep fat fryer 1.5 litre24K/yr
- small chip fryer13K/yr
- small fryer13K/yr
- small deep fat fryer for 2 people14K/yr
- small deep fat fryer for 111K/yr
- mini fryer7K/yr
- deep fat fryer small4K/yr
Top mini deep fat fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Progress Compact Deep Fat Fryer 1 L 950 W Variable Temperature To 190C
PROGRESS£21.484.0★2,092 rev
Hometronix Compact 1.5L Deep Fryer Chip Pan Fat Fryer - 1000W with Adjustable Thermostat (70C-190C) Cool-Zone Tech Stainless Steel Easy Clean Viewing Window
HomeTronix£24.604.5★272 rev
Quest 1 Litre Mini Deep Fat Fryer 80C - 190C Adjustable Temperature Deep Fryer for Chicken Chips & More Serves 1-2 Easy Clean Non-Stick Bowl & Basket 900W (35150)
Quest£17.423.9★1,729 rev
Progress Compact Deep Fat Fryer 1 L 950 W Black
PROGRESS£21.794.0★2,092 rev
Swan 1.5 Litre Stainless Steel Fryer with Viewing Window Easy Clean and Adjustable Temperature Control 900 W Silver SD6060N
Swan£28.204.4★16,382 rev
Newest
by launch date
GREENSAPPIRE 1PC 3L Deep Fryer Stainless Steel with Basket Lid
GREENSAPPIRE£9.2219 rev
YASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
YASHE£29.2946 rev
2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe
Houbobo£16.0572 rev
SUPERLEX Deep Fat Fryer 1L Mini Fryer Adjustable Thermostat 80-190C Non-Stick Pan Chromed Basket Removable Lid Viewing Window Detachable Handle Easy Clean 950W for 2 Portions Chips Chicken Fish
SUPERLEX£21.98149 rev
Crystals 2.5L Electric Deep Fat Fryer with Non-Stick Coating Viewing Window Internal Mesh Basket & Safety Handle 1800W Countertop Deep Fryer for Fast & Easy Cooking Home Kitchen Use (Grey)
Crystals£23.4864 rev
Trending
90-day click momentumYASHE Deep Fat Fryer 3L Electric Fryer 2000W Adjustable Temperature
YASHE£29.294.2★
GREENSAPPIRE 1PC 3L Deep Fryer Stainless Steel with Basket Lid
GREENSAPPIRE£9.224.7★
2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe
Houbobo£16.054.2★
Progress Compact Deep Fat Fryer 1 L 950 W Black
PROGRESS£21.794.0★
Tefal Oleoclean Compact Deep Fat Fryer 2L Oil 0.8kg Food 1600W
Tefal£69.044.5★
What buyers say about mini deep fat fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Great fryer”
“Chips quality is nice”
“Good size”
“Good price”
“Easy to clean”
“Easy to use”
“Just what I needed”
“cooked through perfectly”
“Small and compact”
“Works well”
What buyers complain about
“basket a little smaller than I expected”
“No longer heats up”
“Broken”
“beyond cleaning”
“Rubbish quality”
“Just wish it was a bit cheaper”
“is not cooking the food”
“started to leak oil after 20 months”
“unfortuneately the discription on web site are misleading”
“Basket has poor fitting handle”
Top return reasons
Common questions
- Is mini deep fat fryer profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mini deep fat fryer niche?
- 21 brands and 100 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in mini deep fat fryer?
- Top complaints mined from reviews: Size-Overall, Heating, Durability. The return rate is 2.5%.
- When does demand for mini deep fat fryer peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mini deep fat fryer niche?
- Listings span £8.52–£69.04; the average listing price is £25.54 (sweet spot $15–$100). The average incumbent carries 2,904 reviews — the moat a new listing must climb.