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Mini Colouring Books for Party Bags

Maybe

Returns run at only 0.5% of orders. But prices span $3.42–$16.05, mostly outside the sweet spot, so Mini Colouring Books for Party Bags is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£59K/yr141K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
41%top-5 click share · 15 brands · 38 sellers

Flapen Score

Mini Colouring Books for Party Bags against its category

The dotted line is the Home & Garden average. Past it, Mini Colouring Books for Party Bags is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Colouring Books for Party Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Colouring Books for Party Bags 141K times last year and spent an estimated £59K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
4.5%
Market size, estimated
£59Ka year
Peak month
November1.4× the quietest month
Top search term
mini colouring books for party bags35K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £3.42 to £16.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.16 that is £916 to £2K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£3.42–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£916–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #244 within Paper & Paper Crafts. It carries 644 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
2.1%
Average rank
#244in Paper & Paper Crafts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mini Colouring Books for Party Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

38

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

41%

Top 20: 87%

Open market

22%

  • THE TWIDDLERS36%
  • WF Graham14%
  • Sixstore11%
  • Aannanl7%
  • Kalysky5%
  • Baker Ross5%

Demand

Mini Colouring Books for Party Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mini Colouring Books for Party Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini colouring books for party bags35K/yr
  • mini colouring book23K/yr
  • small colouring books for children14K/yr
  • small colouring book11K/yr
  • mini books for party bags10K/yr
  • mini activity books for party bags7K/yr
  • mini colouring books8K/yr
  • party bag books7K/yr
  • books for party bags8K/yr
  • party bag colouring book6K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Colouring Books for Party Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.04

Small

Mini, I expected it to be bigger than that

Smaller Than Expected

Adhesion/Stickiness14%−0.08

Stickers does not stick well

Functionality-Overall14%−0.12

didnt work very well

Advertised Vs Actual Product14%−0.12

I only received 31 books not 36 as advertised

Thickness5%−0.01

thin compared to what I expected

Love

Value For Money38%+1.76

Good value

Good value for money

Value for money

Quality-Overall20%+1.84

Very good quality easy to put together

Excellent quality

Great quality for party bags

Size-Overall11%−0.04

Good size

These were a perfect size for popping in party bags for a children's party

Great size for when travelling

Color9%+0.28

Fun colouring

Nice coloring book

There good colour books

Collectibles5%+0.36

Great part bags

Perfect party bag items

Return

0.5% Return rate 62% Fixable by listing

Size-Overall48%▆▄▄█▄▃

Small

Mini, I expected it to be bigger than that

Smaller Than Expected

Quality-Overall16%▆▁█▁▆▂
Advertised Vs Actual Product13%▁█▄▁▄▃

I only received 31 books not 36 as advertised

Thin7%▁▁▂▁▁█
Value For Money3%▁▁▁▁▁█

FAQ

Common Mini Colouring Books for Party Bags questions

Answered from the same tracked data.