mini colouring books for party bags
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.42–$16.05) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good644.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 141K searches
Price range
Bad£3.42–£16.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mini colouring books for party bags is a £59K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mini colouring books for party bags market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 2.1%
- Avg brand age
- 30 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
38
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
41%
Top 20: 87%
Open market
22%
- THE TWIDDLERS36%
- WF Graham14%
- Sixstore11%
- Aannanl7%
- Kalysky5%
- Baker Ross5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mini colouring books for party bags search terms
- mini colouring books for party bags35K/yr
- mini colouring book23K/yr
- small colouring books for children14K/yr
- small colouring book11K/yr
- mini books for party bags10K/yr
- mini activity books for party bags7K/yr
- mini colouring books8K/yr
- party bag books7K/yr
- books for party bags8K/yr
- party bag colouring book6K/yr
Top mini colouring books for party bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE TWIDDLERS 24 Mini Colouring Books for Kids A6 Paper Size - Fun Assorted Animal Designs Mini Books for Party Bags Children Art Activity Gift Set Unisex Party Favours
THE TWIDDLERS£9.884.6★1,340 rev
Sixstore 8 X A6 Mini Colouring Books for Kids Party Bags Fillers Toys Entertaining Travel Activities and Party Favours (Farm)
Sixstore£3.894.3★63 rev
20 Mini A6 Colouring Books Party Bag Filler PTY
WF Graham£5.084.6★2,257 rev
12 x Mini Assorted Colouring Activity Books Boys Girls A6 Party Bag Fillers
WF Graham£3.844.5★781 rev
Baker Ross FE577 Mini Colouring Books - Pack of 12 Books 12cm x 16cm 20 Pages Each 4 Assorted Themes Drawing Activity Books
Baker Ross£5.894.4★681 rev
Newest
by launch date
Aannanl 12 Pack Mini Colouring Books for Children and Twistable Crayons Party Bags Fillers for Kids Party Favors for Children End of Year Class Gifts Goodie Bag Fillers (Colorful 12)
Aannanl£12.9684 rev
Water Colouring Books for Kids Ages 4-9 Party Bag Fillers Mini Water Painting Books Classroom Gifts & Birthday Gifts with Colour Mixing Art Exploration (16 Books)
LIKYMO£15.1748 rev
ZMLM Party Bag Fillers for Kids - 16 Pack Mini Colouring Books & Crayons Party Favours Kids End of Term Class Gifts Birthday Girls & Boys Party Bag Fillers
ZMLM£12.63300 rev
Aannanl 24 Mini Colouring Books for Children Party Favours Bulk Small Colouring Books for Kids Ages 4-8 Travel Activity Books Packs Birthday Gifts Party Bag Filler (24-B)
Aannanl£12.30351 rev
Kalysky 24 Pack Activity Book Mini Activity Books for Kids Party Favours Gift age 4-12 Kids Travel Games Maze Word Search Dot to Dot for Goodie Bag Gift Stuffer Classroom
Kalysky£11.22846 rev
Trending
90-day click momentum
Squiggle A6 Mini Colouring & Activity Travel Sized Book Set - Pack of 6
BG£3.424.4★
THE TWIDDLERS 24 Mini Colouring Activity Books for Kids A6 Size - Learning Safari Dinosaur & Sea Animals for Children Perfect Mini Activity Books for Party Bags Birthday Favours Fillers (Ages 4-8)
THE TWIDDLERS£10.114.6★
ZMLM Party Bag Fillers for Kids - 16 Pack Mini Colouring Books & Crayons Party Favours Kids End of Term Class Gifts Birthday Girls & Boys Party Bag Fillers
ZMLM£12.634.6★
THE TWIDDLERS 24 Mini Colouring Books for Kids A6 Paper Size - Fun Assorted Animal Designs Mini Books for Party Bags Children Art Activity Gift Set Unisex Party Favours
THE TWIDDLERS£9.884.6★
THE TWIDDLERS 24 Mini Colouring Books for Party Bags with Stickers - Farm Animal Theme A6 Mini Books for Children Age 4-8 Perfect Small Colouring Books for Party Bag Fillers Favours
THE TWIDDLERS£8.234.5★
What buyers say about mini colouring books for party bags
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Very good quality easy to put together”
“Good size”
“Fun colouring”
“Great part bags”
“The kids love it”
“There is a good number in the pack with three options”
“Good for grandkids”
“Does the job”
“Does the job”
What buyers complain about
“Small”
“Stickers does not stick well”
“didnt work very well”
“I only received 31 books not 36 as advertised”
“thin compared to what I expected”
Top return reasons
Common questions
- Is mini colouring books for party bags profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mini colouring books for party bags niche?
- 15 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in mini colouring books for party bags?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.5%.
- When does demand for mini colouring books for party bags peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mini colouring books for party bags niche?
- Listings span £3.42–£16.05; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.