Mini Chopper
MaybeProducts sell for $21.28 on average, inside the sweet spot. But demand is soft, at -25.8% this quarter, so Mini Chopper is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £601K/yr807K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 243 sellers
Flapen Score
Mini Chopper against its category
The dotted line is the Home & Garden average. Past it, Mini Chopper is stronger. Inside it, weaker.
Market
The Mini Chopper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Chopper 807K times last year and spent an estimated £601K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 807K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £601K a year.
- Searches, last 12 months
- 807K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £601Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- mini chopper119K searches a year
02 · Price
A sale here is worth £21.28.
Listings sell for £21.28 on average, from £5.89 to £49.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £21.28 that is £16K to £21K a year per listing.
- Average price
- £21.28inside the $15 to $100 sweet spot
- Price range
- £5.89–£49.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #17 within Small Kitchen Appliances. It carries 3,512 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #17in Small Kitchen Appliances
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,512per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Mini Chopper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninja Express Chop Mini Herb & Vegetable Chopper Black NJ1002UKBK
- Price
- £24.45
- Rating
- 4.6/5
- Reviews
- 12,914
- Age
- 10y ago
Russell Hobbs Desire Electric Fruit & Vegetable Mini Chopper 1L glass bowl with 500ml food capacity & storage lid Dishwasher safe parts Stainless Steel blades One touch operation 200W 24662
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 3,775
- Age
- 7y ago
Kenwood Mini Chopper 0.35 Litre Dishwasher Safe Bowl 2 Speeds Rubber Feet for Food Chopper Stability 300 W CH180B Assorted
- Price
- £19.72
- Rating
- 4.5/5
- Reviews
- 9,916
- Age
- 22y ago
Russell Hobbs Food Collection Electric Mini Chopper Dices & Purees Fruit & Vegetables - recipes included 500ml Removable dishwasher-safe bowl lid & blade Simple one-button operation 75W 22220
- Price
- £12.12
- Rating
- 4.3/5
- Reviews
- 1,746
- Age
- 10y ago
YASHE Mini Food Chopper 500W Electric Food Processor with 1.8L Stainless Steel Bowl Meat Grinder with 4 Bi-Level Blades 2 Speeds
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 1y ago
Trending
90-day click momentum
Tefal Choppeo Mini Food Processor/Chopper XXL 2L Glass Bowl with Anti-Slip Mat Storage Lid 2 Speeds 500W Grey - MB603BG1
- Price
- £24.50
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
YASHE Mini Food Chopper 500W Electric Food Processor with 1.8L Stainless Steel Bowl Meat Grinder with 4 Bi-Level Blades 2 Speeds
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 1y ago
KAPPLICO Chrome Mini Chopper Mini Food Processor 4 bi-Level Blades - Energy Saver 250W Dual Speed - 2.0L Food Capacity Glass Bowl - 2 Year Warranty - Metallic Red
- Price
- £16.55
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 4y ago
Electric Small Food Chopper VOUM Mini Wireless Portable Garlic Grinder USB Rechargeable Food Chopper for Vegetable/Meat/Small Food Processor incl USB cable 10Oz White
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago
LINKChef Food Processor Dual-Speed Mini Electric Vegetable Chopper with 1.5L Stainless Steel Bowl 3-Layer Blades Small Food Processor for Meat Onions Garlic Nuts Baby Food Black
- Price
- £24.26
- Rating
- 4.5/5
- Reviews
- 11,798
- Age
- 9mo ago
Newest
by launch dateTefal Choppeo Mini Food Processor/Chopper XXL 2L Glass Bowl with Anti-Slip Mat Storage Lid 2 Speeds 500W Grey - MB603BG1
- Price
- £24.50
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
LINKChef Food Processor Dual-Speed Mini Electric Vegetable Chopper with 1.5L Stainless Steel Bowl 3-Layer Blades Small Food Processor for Meat Onions Garlic Nuts Baby Food Black
- Price
- £24.26
- Rating
- 4.5/5
- Reviews
- 11,798
- Age
- 9mo ago
Cuisinart Pixie Chopper Mini Food Processor | 0.7L bowl |2 settings to Chop Purée Grind Whip | Auto-Reversing SmartPower Blade | BladeLock System | Compact space-saving design | Dishwasher-safe
- Price
- £25.28
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
YASHE Mini Food Chopper 500W Electric Food Processor with 1.8L Stainless Steel Bowl Meat Grinder with 4 Bi-Level Blades 2 Speeds
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 1y ago
Ibergrif Manual Food Chopper Vegetable Chopper with Easy Pull Cord
- Price
- £5.89
- Rating
- 4.5/5
- Reviews
- 2,051
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
243
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
23%
- Ninja31%
- Russell Hobbs15%
- Kenwood13%
- LINKChef7%
- YASHE5%
- Bear4%
Demand
Mini Chopper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Mini Chopper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini chopper119K/yr
- chopper electric65K/yr
- mini food processors63K/yr
- small food processor54K/yr
- food chopper electric58K/yr
- electric chopper47K/yr
- mini food processor38K/yr
- mini food processors & choppers35K/yr
- mini chopper food processor39K/yr
- vegetable chopper electric36K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Chopper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after couple of use
broke after one use
Doesn't last
Bad quality
rubbish quality
The overall build quality is extremely poor
the container is too small in size
Really small
Big
Does not do the job
Did not work
it doesn't work well with
Hence I'm stuck with not been able to make use of the product
Lid very difficult to remove
Not useful
Love
Solid quality
Good little tool
Excellent product
Ease of use
makes my life easier
So handy
Excellent value
Good value for money
Fair price
It is so easy to assemble, use and clean
Easy to wash
Easily cleaned
it's a great tool for everyday cooking
Ideal kitchen appliance
Ive found it perfect for batch cooking
Return
2.5% Return rate 45% Fixable by listing
the container is too small in size
Really small
Big
Does not do the job
Did not work
it doesn't work well with
Bad quality
rubbish quality
The overall build quality is extremely poor
Hence I'm stuck with not been able to make use of the product
Lid very difficult to remove
Not useful
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Chopper questions
Answered from the same tracked data.