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Mini Canvas

Fail

Shoppers spend only $56K a year here, so Mini Canvas is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr107K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
56%top-5 click share · 19 brands · 24 sellers

Flapen Score

Mini Canvas against its category

The dotted line is the Home & Garden average. Past it, Mini Canvas is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Canvas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Canvas 107K times last year and spent an estimated £56K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
6.4%
Market size, estimated
£56Ka year
Top search term
mini canvas44K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £2.85 to £19.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.18 that is £2K to £4K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£2.85–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #44 within Art & Craft Supplies. It carries 330 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#44in Art & Craft Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
330per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mini Canvas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

30%

  • Weniubit19%
  • MOKANI15%
  • PanBeiQi12%
  • Koncci9%
  • JKG8%
  • SOL7%

Search terms

Top Mini Canvas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini canvas44K/yr
  • small canvases for painting24K/yr
  • small canvas21K/yr
  • mini canvases10K/yr
  • small canvases4K/yr
  • canvas small4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Canvas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.14

tot its big

Small

These are tiny

Thickness16%−0.07

The boards I received were a little over 3mm thick

They are thin

Thinner than I thought they'd be

Thin13%−0.14

Too thin

A little thinner than I imagined

Drying Time7%+0.10

They do warp a little when they are drying

Wood Quality7%−0.07

No I expected these to have had the full wood boarder with them not just the canvas

Love

Quality-Overall26%+2.04

Great quality set

Good quality

Great product

Value For Money24%+1.33

Value for money

Good value

Excellent value for money

Size-Overall9%+0.14

Perfect size

And fit perfecting in a frame

Great size what I needed them for the quality is great great value for the money

Fun/Entertainment Experience6%+0.25

Family fun

great for playing with

Great group activity

Ease Of Use5%

Easy to use

I like the fact that they are canvas boards which makes them easy to use

Can easily sign

Return

1.0% Return rate 70% Fixable by listing

Size-Overall62%▆█▇▇▇▇

tot its big

Small

These are tiny

Thin9%▆▃▄▃▄█

Too thin

A little thinner than I imagined

Thickness5%█▂▇▁▃▄

The boards I received were a little over 3mm thick

They are thin

Thinner than I thought they'd be

Material Quality4%▅▂▂█▁▂
Advertised Vs Actual Product4%▁▃█▅▄▂

Not the size it says

FAQ

Common Mini Canvas questions

Answered from the same tracked data.