Skip to content

Minecraft Lunch Box

Fail

The top 5 brands take 96% of clicks, so Minecraft Lunch Box is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£66K/yr133K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
52%top-5 click share · 7 brands · 64 sellers

Flapen Score

Minecraft Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Minecraft Lunch Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minecraft Lunch Box 133K times last year and spent an estimated £66K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
3.8%
Market size, estimated
£66Ka year
Peak month
August5.7× the quietest month
Top search term
minecraft lunchbox59K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £4.52 to £27.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£4.52–£27.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #90 within Food Storage. It carries 1,040 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
10.5%
Average rank
#90in Food Storage
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,040per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Minecraft Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

64

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

1%

  • HOX43%
  • Minecraft30%
  • Get Trend16%
  • Stor4%
  • Theonoi3%
  • Puckator3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Minecraft Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.7×

Search terms

Top Minecraft Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft lunchbox59K/yr
  • minecraft lunch bag37K/yr
  • minecraft lunch box19K/yr
  • minecraft lunch box set9K/yr
  • minecraft snack box5K/yr
  • minecraft lunch boxes4K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.02

Not the best

Poor quality

Very poor quality

Size-Overall12%+2.62

slightly bigger than a normal lunch box

I think it would have been better if slightly bigger

The juice bottle is a little too small if I'm really knit picking

Durability10%−0.13

Bottle broke with in a month

Unfortunately, the clips/latches on the inner food container broke on the very first day of use

not durable at all

Handle Quality8%−0.03

the handles broke too soon in my opinion

Short handle

The handle is very short

Value For Money8%+0.47

Not worth the money

Love

Quality-Overall26%−0.02

Absolutely lovely set

Fantastic quality

Great product

Size-Overall20%+2.62

Good size

Good size for what my son needs for school

Great sized bag which fits the bottle

Value For Money12%+0.47

Excellent value

Good value

Good value for money

Leak-Proof7%

The bottle hadnt leaked as of yet

The boxes are a good size and close securely, the bottle doesn't leak

still have room in bottle doesn't leak like others do

Durability7%−0.13

incredibly durable

Its very durable easy to use leap proof

Long lasting

Return

1.0% Return rate 62% Fixable by listing

Size-Overall56%█▆▄▄▆▇

slightly bigger than a normal lunch box

I think it would have been better if slightly bigger

The juice bottle is a little too small if I'm really knit picking

Quality-Overall14%▁▆█▇▃▇

Not the best

Poor quality

Very poor quality

Functionality-Overall6%▇▁▄█▃▁
Thin4%▁▁█▁▁▁

Thin in depth

Material Quality4%▁█▁▁▁▁

FAQ

Common Minecraft Lunch Box questions

Answered from the same tracked data.