mince pie baking tray
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,967.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 79K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.80–£12.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mince pie baking tray is a £49K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mince pie baking tray market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 76%
- Out of stock
- 10.5%
- Avg brand age
- 44 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
49
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
35%
- Chef Aid21%
- Zuvo14%
- G4GADGET9%
- Lets Cook Cookware7%
- Prochef7%
- Dexam7%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -50.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 20.2×
Top mince pie baking tray search terms
- jam tart baking tins7K/yr
- bun tins for baking 128K/yr
- fairy cake tin5K/yr
- bun tin6K/yr
- bun tins5K/yr
- bun tray4K/yr
- mince pie baking tray18K/yr
- mince pie tins22K/yr
- mince pie tin5K/yr
Top mince pie baking tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid 12 Cup Shallow Bun Tin Made from Durable and Robust Carbon Steel Non-Stick Goldflon Coating 31.5 x 24 cm
Chef Aid£5.174.4★761 rev
Zuvo 12 Cup Muffin Tray & Cupcake Tin Carbon Steel Deep Nonstick Bakeware
Zuvo£5.034.5★3,031 rev
G4GADGET Nonstick 12 Cup Muffin Tray - Dishwasher Safe Premium Bakeware for Muffins & Cupcakes Heat Resistant Stain-Resistant Oven-Safe up to 450F Black
G4GADGET£5.174.6★216 rev
12 Hole Mince Pie/Bun Tin Twin Pack Set of Two for Buns Fairy Cakes Tarts and Mince Pies British Made with Teflon Non Stick by Lets Cook Cookware
Lets Cook Cookware£11.514.6★468 rev
Everyday Baking KB1038 Non-Stick Premium Coated 12 Cup Bunsheet Tray - 31.5cmx24cmx1.2cm Black
Prochef£5.144.3★1,462 rev
Newest
by launch date
Ankway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black
Ankway£7.521,009 rev
AXXTAN 12-Cup Deep Non-Stick Muffin Tray for Baking Heavy-Duty Carbon Steel Muffin Tin | Cupcake Tray with Easy Release Coating | Dishwasher Oven & Freezer Safe Bakeware (Black)
AXXTAN£5.1713 rev
G4GADGET Nonstick 12 Cup Muffin Tray - Dishwasher Safe Premium Bakeware for Muffins & Cupcakes Heat Resistant Stain-Resistant Oven-Safe up to 450F Black
G4GADGET£5.17216 rev
ASelected 2Pcs Yorkshire Pudding Tray 12Cup Round Carbon Steel Muffin Pan Nonstick Coating for Yorkshire Pudding Pies Cupcakes Muffin and Brownies Black
ASelected£8.3622 rev
Zuvo Silicone Muffin Tray 12 Cup Non-Stick Cupcake & Fairy Cake Tin Black
Zuvo£4.801,903 rev
Trending
90-day click momentumAnkway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black
Ankway£7.524.5★
Highkit 8 Pack Tart Tins with Loose Base Non Stick Flan Tin Mini 4 inch / 10 cm X8 Fluted Round Pie Dish for Baking Quiche Pie Tartlet Carbon Steel (10cm×8)
Highkit£9.104.6★
Tebery 2 Pack 12 Muffin Cake Pan Baking Tray Pudding Baking Pan Carbon Steel Muffin Cupcake Tin for Muffins Cupcakes Non Stick Ø 6.3cm 35.5x26.5x2.7cm Black
Tebery£9.904.6★
Prestige - Aerolift - Muffin Tins Non Stick 12 Cup - Non stick Bakeware - Cushion Base - Fridge Freezer and Dishwasher Safe - Carbon Steel - 41 x 27 x 4 cm
Prestige£7.264.6★
Zuvo 6 Cup Muffin Tray Carbon Steel Cupcake Tin with Stay-Cool Handles
Zuvo£5.704.5★
What buyers say about mince pie baking tray
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy cleaning”
“Excellent value”
“I love baking so these will come in handy”
“Very sturdy”
“good size”
“Does the job”
“Easy to use”
“They cooked evenly”
“Easy to use none stick”
What buyers complain about
“These 2 trays are smaller”
“Not only is this tray not non stick”
“Very misleading”
“This is cheap and dangerous”
“Not deep enough to be muffin pans”
“it came out rusty”
“one pie leaked”
“They dont clean well”
“Didnt work very well all my pastry stuck to the bottom had to throw away”
“Rusted”
Top return reasons
Common questions
- Is mince pie baking tray profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the mince pie baking tray niche?
- 18 brands and 49 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in mince pie baking tray?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for mince pie baking tray peak?
- Demand peaks in Nov–Dec; the busiest month runs 20.2× the quietest.
- What does it cost to enter the mince pie baking tray niche?
- Listings span £4.80–£12.38; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,967 reviews — the moat a new listing must climb.