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Mince Pie Baking Tray

Fail

Demand is soft, at -50.6% this quarter, so Mince Pie Baking Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£49K/yr79K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
55%top-5 click share · 18 brands · 49 sellers

Flapen Score

Mince Pie Baking Tray against its category

The dotted line is the Home & Garden average. Past it, Mince Pie Baking Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mince Pie Baking Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mince Pie Baking Tray 79K times last year and spent an estimated £49K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
8.2%
Market size, estimated
£49Ka year
Peak month
December20.2× the quietest month
Top search term
jam tart baking tins7K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £4.80 to £12.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.63 that is £2K to £4K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£4.80–£12.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #99 within Bakeware. It carries 1,967 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
10.5%
Average rank
#99in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,967per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mince Pie Baking Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

49

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

35%

  • Chef Aid21%
  • Zuvo14%
  • G4GADGET9%
  • Lets Cook Cookware7%
  • Prochef7%
  • Dexam7%

Demand

Mince Pie Baking Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 20.2×

Search terms

Top Mince Pie Baking Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam tart baking tins7K/yr
  • bun tins for baking 128K/yr
  • fairy cake tin5K/yr
  • bun tin6K/yr
  • bun tins5K/yr
  • bun tray4K/yr
  • mince pie baking tray18K/yr
  • mince pie tins22K/yr
  • mince pie tin5K/yr

Reviews and returns

What reviews say buyers love and hate about Mince Pie Baking Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.03

These 2 trays are smaller

To small

Its big

Adhesion/Stickiness13%−0.07

Not only is this tray not non stick

within a few months completely lost their non-stick ability

Very Non Stick

Advertised Vs Actual Product8%−0.04

Very misleading

This was not made clear

misleading product info on line

Quality-Overall7%+1.90

This is cheap and dangerous

Poor quality

Terrible quality

Thickness6%−0.02

Not deep enough to be muffin pans

not as deep as hoped

they came out a bit thick

Love

Quality-Overall31%+1.90

Excellent product

Well made items

A quality product for a fair price

Ease Of Cleaning12%+0.81

Easy cleaning

Easy to wash

Cleaning is also straightforward

Value For Money11%+0.75

Excellent value

Good for the price

Value for money

Baking9%+0.62

I love baking so these will come in handy

Perfect for home baking

They make baking better

Strength6%+0.30

Very sturdy

Really nice sturdy muffin trays

It is strong

Return

1.0% Return rate 62% Fixable by listing

Size-Overall50%▅██▆▆▇

These 2 trays are smaller

To small

Its big

Thickness9%▃▆▅█▅▃

Not deep enough to be muffin pans

not as deep as hoped

they came out a bit thick

Material Quality8%█▃▂▄▆▃
Strength5%▅▅▃▇█▁
Advertised Vs Actual Product4%▅▂█▃▃▅

Very misleading

This was not made clear

misleading product info on line

FAQ

Common Mince Pie Baking Tray questions

Answered from the same tracked data.