Skip to content

Mince Masher

Fail

Prices span $4.03–$7.44, mostly outside the sweet spot, so Mince Masher is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£55K/yr228K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
85%top-5 click share · 10 brands · 14 sellers

Flapen Score

Mince Masher against its category

The dotted line is the Home & Garden average. Past it, Mince Masher is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mince Masher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mince Masher 228K times last year and spent an estimated £55K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
4.9%
Market size, estimated
£55Ka year
Peak month
July2.4× the quietest month
Top search term
mince masher90K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £4.03 to £7.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.98 that is £7K to £10K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£4.03–£7.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #39 within Mashers. It carries 161 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#39in Mashers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mince Masher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

11%

  • VOOZOMO41%
  • BENIFILE15%
  • Palvihome14%
  • BFGLLY9%
  • Lumivra6%
  • Eclovane4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Mince Masher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Mince Masher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mince masher90K/yr
  • meat masher49K/yr
  • meat chopper29K/yr
  • mince meat masher18K/yr
  • ground beef masher6K/yr
  • meat smasher6K/yr
  • meat masher ground beef4K/yr
  • mince beef masher4K/yr
  • beef mince masher4K/yr
  • mince separator tool3K/yr

Reviews and returns

What reviews say buyers love and hate about Mince Masher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.14

it broke after only using it twice

Didnt last long

It broke while doing exactly what it is meant to do

Material Quality11%−0.08

The one thing I wasnt impressed by was the quality of the plastic, as it feels very light and cheap, so much so that I feel even at the current low-RRP it should be better value for money still

the materials are just not fit for purpose

Material melts, not fit for purpose

Strength9%−0.02

Very flimsy

Dishwasher Safe7%−0.03

I have noticed that they have no dishwasher safe logo. or any other marking for that matter

Its a bit of a pain to clean as I dont have a dishwasher

Quality-Overall5%+0.47

Over priced low quality

Love

Quality-Overall16%+0.47

Made cooking and breaking up mince so much easier and quicker than using a spatula and no issues with the quality of it

Excellent product

Good utensil

Ease Of Use15%+0.82

Easy to use

Handy kitchen tool

Very handy

Cooking Experience14%+1.14

My partner is such a good cook

makes cooking easier

Brilliant kitchen tool

Strength9%−0.02

The build feels solid despite being lightweight plastic

is quite sturdy

Sturdy construction

Efficiency8%+0.78

Surprisingly Effective

Works really well

Works well

Return

0.2% Return rate 20% Fixable by listing

Quality-Overall28%▁▅▃▅▆█

Over priced low quality

Material Quality24%█▃▁▁▄▃

The one thing I wasnt impressed by was the quality of the plastic, as it feels very light and cheap, so much so that I feel even at the current low-RRP it should be better value for money still

the materials are just not fit for purpose

Material melts, not fit for purpose

Durability11%▁▁█▆▁▁

it broke after only using it twice

Didnt last long

It broke while doing exactly what it is meant to do

Size-Overall11%▁█▁▁█▆
Advertised Vs Actual Product6%▁▁█▁▁▁

FAQ

Common Mince Masher questions

Answered from the same tracked data.