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Milwaukee Hoover

Fail

The top 5 brands take 100% of clicks, so Milwaukee Hoover is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£105K/yr25K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
82%top-5 click share · 4 brands · 42 sellers

Flapen Score

Milwaukee Hoover against its category

The dotted line is the Home & Garden average. Past it, Milwaukee Hoover is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milwaukee Hoover 25K times last year and spent an estimated £105K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
3.6%
Market size, estimated
£105Ka year
Top search term
milwaukee hoover17K searches a year

02 · Price

A sale here is worth £118.72.

Listings sell for £118.72 on average, from £37.92 to £231.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £118.72 that is £0 to £12K a year per listing.

Average price
£118.72above the $15 to $100 sweet spot
Price range
£37.92–£231.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Vacuums & Floor Care. It carries 778 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#275in Vacuums & Floor Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
778per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Milwaukee Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Milwaukee81%
  • TengXcel8%
  • Gruecoinno8%
  • Adisipsoarin3%
  • Open — no brand owns it (0%)

FAQ

Common Milwaukee Hoover questions

Answered from the same tracked data.