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Milk Thermometer

Fail

Prices span $3.52–$11.18, mostly outside the sweet spot, so Milk Thermometer is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£56K/yr61K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
85%top-5 click share · 12 brands · 23 sellers

Flapen Score

Milk Thermometer against its category

The dotted line is the Home & Garden average. Past it, Milk Thermometer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Thermometer 61K times last year and spent an estimated £56K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
13.9%
Market size, estimated
£56Ka year
Peak month
January2.3× the quietest month
Top search term
milk thermometer30K searches a year

02 · Price

A sale here is worth £6.63.

Listings sell for £6.63 on average, from £3.52 to £11.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £6.63 that is £7K to £8K a year per listing.

Average price
£6.63under the $15 to $100 sweet spot
Price range
£3.52–£11.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #9 within Kitchen Thermometers. It carries 1,495 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#9in Kitchen Thermometers
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,495per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Milk Thermometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

12%

  • Thermometer World31%
  • INRIGOROUS19%
  • Herreicher19%
  • KitchenCraft12%
  • Judge5%
  • andrew james3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Milk Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Milk Thermometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk thermometer30K/yr
  • milk thermometer barista11K/yr
  • coffee thermometer9K/yr
  • milk temperature thermometer4K/yr
  • milk jug thermometer4K/yr
  • coffee thermometer for milk jug3K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Thermometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.01

Cheaply made poor product

Not the best

poor quality

Size-Overall15%−0.01

Dial is a lot smaller than you expect

quite small

It's tiny

Durability15%−0.16

Broken after 4 months

Broken after a week of use

Broken straight away

Temperature Control12%−0.02

Cant withstand high temperatures

It works in measuring the temperature BUT it is so big when sat in the clip that it completely blocks the milk jug

the thermometer doesn't really stay on the side of the jug

Heating10%−0.04

It doesn't work very well It shifts and flickers between farenehigh and celcius and then stops going up in temperature - very temperamental

No use at this point as it freezes on whatever temperature

Heat

Love

Advertised Vs Actual Product19%+1.05

Perfect, does what it says

Works as it should

Exactly as described

Quality-Overall16%−0.01

Highly recommended well made item

Excellent product

Great quality

Ease Of Use13%+0.89

Easy to use

Easy to read

its easy to rinse off after use

Value For Money13%+0.92

Good value for money

Good price

Value for money

Efficiency11%+1.10

Helped me with my frothy coffees

Works really well

Item has worked well for us

Return

0.9% Return rate 42% Fixable by listing

Size-Overall38%▅▆▇▇█▅

Dial is a lot smaller than you expect

quite small

It's tiny

Functionality-Overall18%▇█▇▆▁▃

Its already malfunctioning, when i turn it on it flickers back and forth between c and f and doesn't stop, doesn't give a reading at all

Try a different product - this doesn't work well

Measurement/Reading Accuracy12%▃▃▅█▇▄

Wildly inaccurate

Temperature Control6%▅▄▃▄█▃

Cant withstand high temperatures

It works in measuring the temperature BUT it is so big when sat in the clip that it completely blocks the milk jug

the thermometer doesn't really stay on the side of the jug

Heating4%▁▅▅▁▃█

It doesn't work very well It shifts and flickers between farenehigh and celcius and then stops going up in temperature - very temperamental

No use at this point as it freezes on whatever temperature

Heat

FAQ

Common Milk Thermometer questions

Answered from the same tracked data.