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Milk Jug

Fail

Demand is soft, at -26.6% this quarter, so Milk Jug is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£384K/yr600K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
54%top-5 click share · 18 brands · 45 sellers

Flapen Score

Milk Jug against its category

The dotted line is the Home & Garden average. Past it, Milk Jug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Jug 600K times last year and spent an estimated £384K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £384K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
8.0%
Market size, estimated
£384Ka year
Peak month
December2.8× the quietest month
Top search term
milk jug146K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £4.50 to £19.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £7.99 that is £8K to £10K a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£4.50–£19.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #19 within Coffee, Tea & Espresso. It carries 1,359 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#19in Coffee, Tea & Espresso
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,359per listing
Listings tracked
27

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Milk Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

45

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

25%

  • PLACHIDAY19%
  • BASECENT16%
  • Dailyart14%
  • Showvigor11%
  • ISHEWUDU9%
  • NewGF7%

Demand

Milk Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Milk Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk jug146K/yr
  • milk frother jug97K/yr
  • milk jug for coffee machine55K/yr
  • small milk jug40K/yr
  • milk pitcher24K/yr
  • milk frothing jug30K/yr
  • coffee jug25K/yr
  • milk jugs20K/yr
  • stainless steel jug18K/yr
  • milk jug small19K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.12

Small milk jug

Small

This is a small milk jug

Quality-Overall10%+2.14

Not complete bur good quality

Quality not the best

Absolute garbage

Temperature Control8%−0.04

Rubbish thermometer

doesnt heat the water as much as I would like

Wasnt as described at all - no temperature gage

Advertised Vs Actual Product7%−0.01

Fake advertisement

The amazon description is wrong

Not what description says

Heating7%−0.04

the heating element does not work until the milk reaches a high temperature BUT it doesn't deflect from the use of the jug

nothing below that temp

The heat sensor display seems to only show maximum heat every time even as the milk cools

Love

Quality-Overall27%+2.14

Great quality milk jug

Good quality jug

Excellent product

Size-Overall18%−0.12

Good size

Nice sized jug exactly as advertised

Useful small size

Value For Money11%+0.84

Excellent value

Great value pitcher

Good product for the price

Advertised Vs Actual Product11%−0.01

As expected

Meets expectations

Exactly what I needed

Ease Of Cleaning7%+0.53

easy to keep clean

The jug is super easy to clean

Washes clean easily

Return

1.8% Return rate 91% Fixable by listing

Size-Overall86%▇█▇███

Small milk jug

Small

This is a small milk jug

Functionality-Overall2%█▆▅▃▁▃
Defective Material/Parts1%▁▂█▄▁▅
Compatibility-Overall1%▄▁▅█▅▃
Quality-Overall1%▁▅▃▅█▇

Not complete bur good quality

Quality not the best

Absolute garbage

FAQ

Common Milk Jug questions

Answered from the same tracked data.