Milk Frother Handheld
MaybeReturns run at only 0.6% of orders. But prices span $2.86–$14.96, mostly outside the sweet spot, so Milk Frother Handheld is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £596K/yr916K searches / yr
- 90-day growth
- +33.7%search demand this quarter
- Competition
- 61%top-5 click share · 17 brands · 26 sellers
Flapen Score
Milk Frother Handheld against its category
The dotted line is the Home & Garden average. Past it, Milk Frother Handheld is stronger. Inside it, weaker.
Market
The Milk Frother Handheld market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Frother Handheld 916K times last year and spent an estimated £596K. The top 5 brands take 73% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.
- Searches, last 12 months
- 916K
- Growth, 90 days vs prior 90
- +33.7%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £596Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- milk frother handheld166K searches a year
02 · Price
A sale here is worth £6.25.
Listings sell for £6.25 on average, from £2.86 to £14.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.25 that is £25K to £31K a year per listing.
- Average price
- £6.25under the $15 to $100 sweet spot
- Price range
- £2.86–£14.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £25K–£31K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #20 within Coffee, Tea & Espresso. It carries 10,057 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #20in Coffee, Tea & Espresso
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,057per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Milk Frother Handheld products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CIRCLE JOY Electric Milk Frother Handheld Rechargeable Coffee Frother with Dual Spring Whisk Portable Hand Frother Wand Drink Mixer for Coffee Hot Chocolate Cappuccino Frappe Matcha Black
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 6,828
- Age
- 1y ago
Powerful Milk Frother Handheld Foam Maker Mini Whisk Drink Mixer for Coffee Cappuccino Latte Matcha Hot Chocolate With Stand Black
- Price
- £5.90
- Rating
- 4.3/5
- Reviews
- 5,615
- Age
- 2y ago
Keplin Handheld Milk Frother - Stainless Steel Electric Whisk - Portable Battery-Operated Coffee Frother for Lattes Matcha Protein Shakes - Ergonomic Compact Easy to Clean (Battery Not Included)
- Price
- £4.50
- Rating
- 4.2/5
- Reviews
- 3,412
- Age
- 1y ago
Keplin Handheld Milk Frother with Stand - Stainless Steel Electric Whisk - Portable Battery-Operated Coffee Frother for Lattes Matcha Protein Shakes - Ergonomic Compact Easy to Clean
- Price
- £4.67
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago
Bonsenkitchen Powerful Milk Frother for Coffee Battery Operated Black
- Price
- £5.33
- Rating
- 4.2/5
- Reviews
- 54,383
- Age
- 8y ago
Trending
90-day click momentum
Bonsenkitchen Type-C Rechargeable Handheld Milk Frother MF8715
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,160
- Age
- 3mo ago
Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Silver)
- Price
- £4.11
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago
Rechargeable Milk Frother Handheld 2-in-1 Dual Spring Whisk Electric Frother Wand for Cappuccino Latte Macchiato Portable Drink Mixer for Coffee Matcha Hot Chocolate
- Price
- £9.47
- Rating
- 4.6/5
- Reviews
- 957
- Age
- 7mo ago
Wolf Power Handheld Milk Frother Stainless Steel Electric Whisk Coffee Frother Battery Operated Portable Foam Maker for Latte Cappuccino Matcha Hot Chocolate & Shakes (Midnight Black)
- Price
- £4.59
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 2y ago
Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Black)
- Price
- £4.07
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago
Newest
by launch dateBonsenkitchen Type-C Rechargeable Handheld Milk Frother MF8715
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,160
- Age
- 3mo ago
Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Black)
- Price
- £4.07
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago
Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Silver)
- Price
- £4.11
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago
XSBAIHUO Milk Frother Handheld Electric Coffee Foamer with 2 Stainless Steel Whisk Battery Drink Mixer for Lattes Cappuccino Hot Chocolate Matcha High Speed Whisking Wand-Black
- Price
- £6.53
- Rating
- 4.1/5
- Reviews
- 309
- Age
- 5mo ago
Keplin Handheld Milk Frother with Stand - Stainless Steel Electric Whisk - Portable Battery-Operated Coffee Frother for Lattes Matcha Protein Shakes - Ergonomic Compact Easy to Clean
- Price
- £4.67
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
26
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
21%
- CIRCLE JOY21%
- KEPLIN20%
- New England Stories16%
- Bonsenkitchen10%
- Roe Tenpo6%
- Zulay Kitchen6%
Demand
Milk Frother Handheld search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.4×
Search terms
Top Milk Frother Handheld search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk frother handheld166K/yr
- frother whisk78K/yr
- coffee whisk77K/yr
- frother118K/yr
- coffee frother86K/yr
- handheld milk frother63K/yr
- coffee frother hand held37K/yr
- coffee whisk frother33K/yr
- electric whisk for coffee20K/yr
- milk frother rechargeable36K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Frother Handheld
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within few weeks
Broke quickly
Does not last
It doesn't function properly
Never worked
Didn't work
Awful quality
Cheap quality
Amazon is selling low-quality products
does not even charge
Not rechargable
Doesnt recharge
Too weak
Not very robust
Not robust
Love
It's good build quality
Excellent product
Excellent quality, has lasted for over 2 years
Great value
Good for the price
Excellent value for money
Very handy
Ease of use
easy to control
Works as advertised
Just what I needed
As described
tool is very powerfull
The build feels solid
It feels sturdy
Return
0.6% Return rate 5% Fixable by listing
It doesn't function properly
Never worked
Didn't work
does not even charge
Not rechargable
Doesnt recharge
Too weak
Not very robust
Not robust
Broke within few weeks
Broke quickly
Does not last
The button is wobbly
the button wouldnt work
Button Got stuck
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Frother Handheld questions
Answered from the same tracked data.