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Mildliner Highlighters

Fail

The top 5 brands take 100% of clicks, so Mildliner Highlighters is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£65K/yr202K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
77%top-5 click share · 5 brands · 60 sellers

Flapen Score

Mildliner Highlighters against its category

The dotted line is the Home & Garden average. Past it, Mildliner Highlighters is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mildliner Highlighters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mildliner Highlighters 202K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
2.6%
Market size, estimated
£65Ka year
Peak month
August3.4× the quietest month
Top search term
mildliner highlighters66K searches a year

02 · Price

A sale here is worth £12.25.

Listings sell for £12.25 on average, from £4.70 to £35.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.25 that is £3K to £6K a year per listing.

Average price
£12.25under the $15 to $100 sweet spot
Price range
£4.70–£35.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #140 within Drawing. It carries 4,128 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#140in Drawing
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,128per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mildliner Highlighters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Zebra Pen90%
  • Zebra Technologies4%
  • Shuttle Art2%
  • APXEL2%
  • Gelanty2%

Demand

Mildliner Highlighters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Mildliner Highlighters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mildliner highlighters66K/yr
  • zebra mildliner highlighters45K/yr
  • mildliners21K/yr
  • zebra highlighters14K/yr
  • mildliner13K/yr
  • midliners14K/yr
  • zebra mildliner10K/yr
  • midliners pens2K/yr
  • highlighters mildliner5K/yr
  • highlighters zebra4K/yr

Reviews and returns

What reviews say buyers love and hate about Mildliner Highlighters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color31%+0.94

the colour range is not good as well

Some of the colour were kinda ugly/not true to the lid

Colours not the same as the caps

Dry/Empty Ink19%−0.07

seemed quite dry

3 of of 5 of the pens are completely dried out

Paper Brightness6%+0.75

My biggest worry was it would bleed through the pages of my novel

Moist/Dry6%−0.02

seemed quite dry

Value For Money4%+0.13

a little pricey

Love

Color34%+0.94

the colors are nice

Good range of colours

Perfect love variety of colours

Quality-Overall15%+0.80

Excellent for what I needed

They feel well made

Good quality

Paper Quality7%+0.67

dont bleed through paper

With 35 colours that don't leak through the paper and highlighting smoothly

Very good as they cause little or no bleed throught the paper

Advertised Vs Actual Product6%+0.60

Just as described

exactly what I have been looking for

Paper Brightness6%+0.75

they give a slight shiny look which I really like

Lovely soft colours, perfect for journals and scrapbooking

Return

0.4% Return rate 54% Fixable by listing

Color43%▅▃██▆▇

the colour range is not good as well

Some of the colour were kinda ugly/not true to the lid

Colours not the same as the caps

Functionality-Overall8%▁▁▁█▁▅
Quality-Overall8%█▁▁▁▁▁

They are quite expensive so I expected better quality when using them

Display Colors6%█▁▇▁▁▁

the colour range is not good as well

Ink Refill6%▁█▁▁▁█

FAQ

Common Mildliner Highlighters questions

Answered from the same tracked data.