Mildliner Highlighters
FailThe top 5 brands take 100% of clicks, so Mildliner Highlighters is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £65K/yr202K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 60 sellers
Flapen Score
Mildliner Highlighters against its category
The dotted line is the Home & Garden average. Past it, Mildliner Highlighters is stronger. Inside it, weaker.
Market
The Mildliner Highlighters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mildliner Highlighters 202K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 31 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £65Ka year
- Peak month
- August3.4× the quietest month
- Top search term
- mildliner highlighters66K searches a year
02 · Price
A sale here is worth £12.25.
Listings sell for £12.25 on average, from £4.70 to £35.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.25 that is £3K to £6K a year per listing.
- Average price
- £12.25under the $15 to $100 sweet spot
- Price range
- £4.70–£35.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #140 within Drawing. It carries 4,128 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #140in Drawing
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,128per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mildliner Highlighters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zebra Mildliner Creative Marker Double Ended Soft Mild Color 15 Pack
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago
![ZEBRA Mildliner Fluorescence Pen [Parallel Import Goods] (Natural Mild Colour) WKT7-5C-NTC](https://m.media-amazon.com/images/I/41AQDB9mpKL.jpg)
ZEBRA Mildliner Fluorescence Pen [Parallel Import Goods] (Natural Mild Colour) WKT7-5C-NTC
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 1,434
- Age
- 3y ago
![ZEBRA WKT7-5C-YC Mildliner Fluorescent Marker [Parallel Import Goods] (Softness Mild Colour)](https://m.media-amazon.com/images/I/41+2WYQmipL.jpg)
ZEBRA WKT7-5C-YC Mildliner Fluorescent Marker [Parallel Import Goods] (Softness Mild Colour)
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 969
- Age
- 3y ago

Zebra Pen Mildliner Dual Tip Highlighter Pens - Broad & Fine Tip Double Ended Markers - Pack of Colours in Envelope Gift Packaging - Acid-Free & Non Toxic Ink (15 Pack)
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Zebra Pen MILDLINER Dual Tip Fluorescent Highlighter Pens Pastel Highlighter Pens For Adults Broad & Fine Tip Markers & Highlighters For Many Uses Double Ended Highlighters 5 Pk - Assorted Colours
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 1,445
- Age
- 6y ago
Trending
90-day click momentum
APXEL Dual Tip Fluorescent Highlighter Pens 15 Colors Mild Highlighters Quick Dry Broad & Fine Tip Markers & Highlighters for Adults & High School Studentss Stationary Supplies (Starry Sky)
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 9mo ago

Gelanty Highlighters Pens 15 Colors Highlighter Markers Dual Tip Cute Aesthetic Stationery for Colouring Underlining Note-Taking Journals
- Price
- £6.52
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago
![ZEBRA WKT7-5C-YC Mildliner Fluorescent Marker [Parallel Import Goods] (Softness Mild Colour)](https://m.media-amazon.com/images/I/41+2WYQmipL.jpg)
ZEBRA WKT7-5C-YC Mildliner Fluorescent Marker [Parallel Import Goods] (Softness Mild Colour)
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 969
- Age
- 3y ago

Zebra Mildliner Creative Marker Double Ended Soft Mild Color 15 Pack
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago

Zebra Mildliner WKT7-35C Highlighters Highlighter Pens 35 Colours Set Gift Box Included
- Price
- £35.52
- Rating
- 4.8/5
- Reviews
- 716
- Age
- 3y ago
Newest
by launch date
APXEL Dual Tip Fluorescent Highlighter Pens 15 Colors Mild Highlighters Quick Dry Broad & Fine Tip Markers & Highlighters for Adults & High School Studentss Stationary Supplies (Starry Sky)
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 9mo ago

Zebra Pen Mildliner Dual Tip Highlighter Pens - Broad & Fine Tip Double Ended Markers - Pack of Colours in Envelope Gift Packaging - Acid-Free & Non Toxic Ink (15 Pack)
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Gelanty Highlighters Pens 15 Colors Highlighter Markers Dual Tip Cute Aesthetic Stationery for Colouring Underlining Note-Taking Journals
- Price
- £6.52
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago

Zebra Mildliner Creative Marker Double Ended Soft Mild Color 15 Pack
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago

Zebra Mildliner WKT7-35C Highlighters Highlighter Pens 35 Colours Set Gift Box Included
- Price
- £35.52
- Rating
- 4.8/5
- Reviews
- 716
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Zebra Pen90%
- Zebra Technologies4%
- Shuttle Art2%
- APXEL2%
- Gelanty2%
Demand
Mildliner Highlighters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.4×
Search terms
Top Mildliner Highlighters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mildliner highlighters66K/yr
- zebra mildliner highlighters45K/yr
- mildliners21K/yr
- zebra highlighters14K/yr
- mildliner13K/yr
- midliners14K/yr
- zebra mildliner10K/yr
- midliners pens2K/yr
- highlighters mildliner5K/yr
- highlighters zebra4K/yr
Reviews and returns
What reviews say buyers love and hate about Mildliner Highlighters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the colour range is not good as well
Some of the colour were kinda ugly/not true to the lid
Colours not the same as the caps
seemed quite dry
3 of of 5 of the pens are completely dried out
My biggest worry was it would bleed through the pages of my novel
seemed quite dry
a little pricey
Love
the colors are nice
Good range of colours
Perfect love variety of colours
Excellent for what I needed
They feel well made
Good quality
dont bleed through paper
With 35 colours that don't leak through the paper and highlighting smoothly
Very good as they cause little or no bleed throught the paper
Just as described
exactly what I have been looking for
they give a slight shiny look which I really like
Lovely soft colours, perfect for journals and scrapbooking
Return
0.4% Return rate 54% Fixable by listing
the colour range is not good as well
Some of the colour were kinda ugly/not true to the lid
Colours not the same as the caps
They are quite expensive so I expected better quality when using them
the colour range is not good as well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mildliner Highlighters questions
Answered from the same tracked data.









