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Miele Vacuum Cleaner

Fail

The top 5 brands take 100% of clicks, so Miele Vacuum Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£724K/yr385K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
62%top-5 click share · 4 brands · 119 sellers

Flapen Score

Miele Vacuum Cleaner against its category

The dotted line is the Home & Garden average. Past it, Miele Vacuum Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miele Vacuum Cleaner 385K times last year and spent an estimated £724K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £724K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.8%
Market size, estimated
£724Ka year
Peak month
November2.2× the quietest month
Top search term
miele vacuum cleaner172K searches a year

02 · Price

A sale here is worth £232.30.

Listings sell for £232.30 on average, from £15.78 to £435.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £232.30 that is £0 to £23K a year per listing.

Average price
£232.30above the $15 to $100 sweet spot
Price range
£15.78–£435.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£23K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #389 within Vacuums & Floor Care. It carries 2,782 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
68%
Out of stock, average day
16.4%
Average rank
#389in Vacuums & Floor Care
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,782per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Miele Vacuum Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£72K£145K£217K£290K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Miele77%
  • AEG18%
  • Amazon Basics3%
  • Shark2%
  • Open — no brand owns it (0%)

Demand

Miele Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Miele Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miele vacuum cleaner172K/yr
  • miele hoover64K/yr
  • miele56K/yr
  • miele vacuum24K/yr
  • vacuum cleaner miele12K/yr
  • miele vacuum cleaners10K/yr
  • hoovers miele3K/yr
  • miele cat and dog hoover8K/yr
  • miele c39K/yr
  • miele c3 vacuum cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Miele Vacuum Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.16

Broken after about a month

Breaks after a few weeks

then stopped working after 2 uses

Ease Of Cleaning6%+0.35

Hard to clean filter

I had a horrible job to do cleaning a very tight loft space

The brush area is not designed to be easily cleaned

Quality-Overall6%+0.35

This is so careless providing a low quality service

I thought being cheap it wouldn't be very good

Rubbish product

Weight Heavy6%−0.02

A bit heavy

Heavier than expected

Its top heavy

Value For Money6%+1.47

Increasingly expensive

A little more expensive than others

Disappointing for the price

Love

Value For Money20%+1.47

Excellent value for money

Good for the price

Excellent value for money

Ease Of Cleaning15%+0.35

Cleans well

cleans perfectly

Cleans really well

Quality-Overall11%+0.35

Same quality as before

Excellent product

Build quality feels solid

Weight Light10%+0.84

The vacuum is lightweight yet powerful

Simply Brilliant lightweight

This lightweight and compact hoover is so easy to handle and store

Ease Of Use7%+0.41

Easy to use

It's easy to carry and use

it's easy to operate

Return

1.2% Return rate 11% Fixable by listing

Functionality-Overall26%█▇▅▅▅▆

Ineffective

nothing works

Doesnt work properly

Weight Heavy10%▃▅█▆▆▅

A bit heavy

Heavier than expected

Its top heavy

Size-Overall8%▄█▆▆▄▅

It is small

Compatible brands dont fit

it makes it rather wide

Quality-Overall6%▇▅█▅▃▃

This is so careless providing a low quality service

I thought being cheap it wouldn't be very good

Rubbish product

Strength5%▂▄▄▁█▅

Frustrating weak

Feels a bit flimsy

then the suction started to become weak very quickly

FAQ

Common Miele Vacuum Cleaner questions

Answered from the same tracked data.