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Miele Vacuum Cleaner

Fail

The top 5 brands take 100% of clicks, so Miele Vacuum Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£724K/yr385K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
62%top-5 click share · 4 brands · 119 sellers

Flapen Score

Miele Vacuum Cleaner against its category

The dotted line is the Home & Garden average. Past it, Miele Vacuum Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miele Vacuum Cleaner 385K times last year and spent an estimated £724K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £724K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.8%
Market size, estimated
£724Ka year
Peak month
November2.2× the quietest month
Top search term
miele vacuum cleaner172K searches a year

02 · Price

A sale here is worth £232.30.

Listings sell for £232.30 on average, from £15.78 to £435.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £232.30 that is £0 to £23K a year per listing.

Average price
£232.30above the $15 to $100 sweet spot
Price range
£15.78–£435.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£23K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #389 within Vacuums & Floor Care. It carries 2,782 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
68%
Out of stock, average day
16.4%
Average rank
#389in Vacuums & Floor Care
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,782per listing
Listings tracked
19

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Miele Vacuum Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£72K£145K£217K£290K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

119

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Miele77%
  • AEG18%
  • Amazon Basics3%
  • Shark2%
  • Open — no brand owns it (0%)

Demand

Miele Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Miele Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • miele vacuum cleaner172K/yr
  • miele hoover64K/yr
  • miele56K/yr
  • miele vacuum24K/yr
  • vacuum cleaner miele12K/yr
  • miele vacuum cleaners10K/yr
  • hoovers miele3K/yr
  • miele cat and dog hoover8K/yr
  • miele c39K/yr
  • miele c3 vacuum cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Miele Vacuum Cleaner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
11%of negative reviews mention “Durability”
1.2%of orders come back
“Broken after about a month”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Miele Vacuum Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data