Midea Air Conditioner
FailBuyers convert on only 0.2% of searches, so Midea Air Conditioner is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £68K/yr158K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 13 sellers
Flapen Score
Midea Air Conditioner against its category
The dotted line is the Home & Garden average. Past it, Midea Air Conditioner is stronger. Inside it, weaker.
Market
The Midea Air Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Midea Air Conditioner 158K times last year and spent an estimated £68K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £68Ka year
- Peak month
- July377.3× the quietest month
- Top search term
- midea air conditioner73K searches a year
02 · Price
A sale here is worth £253.99.
Listings sell for £253.99 on average, from £34.48 to £773.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £253.99 that is £0 to £25K a year per listing.
- Average price
- £253.99above the $15 to $100 sweet spot
- Price range
- £34.48–£773.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£25K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #144 within Heating, Cooling & Air Quality. It carries 195 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 20.1%
- Average rank
- #144in Heating, Cooling & Air Quality
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 195per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Midea Air Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Midea 5L Air Cooler 3 Speeds 75 Oscillation 7H Timer Low Noise
- Price
- £80.41
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 1y ago
Midea 7L Air Cooler Ultra Quiet 6 Speeds 5 Modes 12H Timer
- Price
- £89.65
- Rating
- 4.1/5
- Reviews
- 141
- Age
- 1y ago
Midea 12000 BTU Portasplit AC Heat Pump Quiet & WiFi Energy Efficient Easy Move
- Price
- £773.40
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 3mo ago
Dreo Smart 3-in-1 Portable Air Conditioner 12000 BTU Drainage-Free Cooling AC Unit Silent Mobile Air Conditioner for Bedroom APP/Voice/Remote Control 24h Timer with Fan & Dehumidifier AC516S
- Price
- £473.22
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago
Midea Bladeless Tower Fan DC Motor HEPA Filter 10 Speeds 12H Timer
- Price
- £75.47
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 1y ago
Trending
90-day click momentum
SereneLife Portable Air Conditioner 12000 BTU Air Conditioning Unit with Heat 4 in 1 Portable AC with Dehumidifier Follow Me Function Window Kit & Remote Control
- Price
- £291.01
- Rating
- 4.1/5
- Reviews
- 201
- Age
- 2y ago
Midea 12000 BTU Portasplit AC Heat Pump Quiet & WiFi Energy Efficient Easy Move
- Price
- £773.40
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 3mo ago
Air Conditioning Unit - 12000 BTU Portable Air Conditioner 4-in-1 Modes & Smart App/Remote Control AC Digital Display Quiet Operation<41dB 24-Hour Timer Covers Up to 218 sq.ft (35)
- Price
- £444.42
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 6mo ago
DREO 7500 BTU Portable Air Conditioner 3-in-1 Cool/Fan/Dry Quiet AC Unit for Bedroom/Office Smart App/Voice/Remote Control Drainage-Free Universal Window Kit 2.5L/H Dehumidification AC318S
- Price
- £322.85
- Rating
- 4.0/5
- Reviews
- 187
- Age
- 3mo ago
Midea 5L Air Cooler 3 Speeds 3 Modes Oscillation Timer Remote
- Price
- £65.72
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 6mo ago
Newest
by launch dateMidea 12000 BTU Portasplit AC Heat Pump Quiet & WiFi Energy Efficient Easy Move
- Price
- £773.40
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 3mo ago
DREO 7500 BTU Portable Air Conditioner 3-in-1 Cool/Fan/Dry Quiet AC Unit for Bedroom/Office Smart App/Voice/Remote Control Drainage-Free Universal Window Kit 2.5L/H Dehumidification AC318S
- Price
- £322.85
- Rating
- 4.0/5
- Reviews
- 187
- Age
- 3mo ago
Air Conditioning Unit - 12000 BTU Portable Air Conditioner 4-in-1 Modes & Smart App/Remote Control AC Digital Display Quiet Operation<41dB 24-Hour Timer Covers Up to 218 sq.ft (35)
- Price
- £444.42
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 6mo ago
Midea 5L Air Cooler 3 Speeds 3 Modes Oscillation Timer Remote
- Price
- £65.72
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 6mo ago
Comfee By Midea WiFi Enabled Portable Air Conditioner 9000 BTU Energy Efficient Voice Control Air Conditioning Unit Dehumidifier Function Remote Control 24Hr Timer
- Price
- £349.22
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Midea81%
- DREO9%
- EUHOMY4%
- Temprium2%
- SereneLife2%
- COMFEE'2%
- Open — no brand owns it (0%)
Demand
Midea Air Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 377.3×
Search terms
Top Midea Air Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- midea air conditioner73K/yr
- midea portable air conditioner20K/yr
- midea22K/yr
- midea air cooler11K/yr
- midea duo portable air conditioner7K/yr
- media air conditioner6K/yr
- midea portasplit air conditioning6K/yr
- midea duo4K/yr
- midea 5l air cooler3K/yr
- midea duo air conditioner2K/yr
Reviews and returns
What reviews say buyers love and hate about Midea Air Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
loud
its a bit loud
Makes a strange noise
more expensive
have marked low for the silly price increase
A bit pricey
Unfortunately not fit for purpose
Its much bigger
Could've been bigger
The quality did not meet my expectations at all
Absolutely terrible product
Poor Performance
Really didnt do anything
doesn't do it's job
Does not work
Love
Great build quality
Good quality
Easy to set up and brilliant quality
Good value
Worth the money
Excellent value for money
quiet powerful
Very quiet
Noise level acceptable
Easy to move around
Easy to use
Easy to operate
Easy to install
Easy to set up
Found it easy to assemble by myself when it arrived
Return
2.2% Return rate 31% Fixable by listing
Unfortunately not fit for purpose
Its much bigger
Could've been bigger
Really didnt do anything
doesn't do it's job
Does not work
loud
its a bit loud
Makes a strange noise
I need to read the description more effectively
which is not made clear in the description
This unit is advertised incorrectly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Midea Air Conditioner questions
Answered from the same tracked data.