Is midea air conditioner profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (44/100).

How competitive is the midea air conditioner niche?

6 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in midea air conditioner?

Top complaints mined from reviews: Noise Level, Value For Money, Size-Overall. The return rate is 2.2%.

When does demand for midea air conditioner peak?

Demand peaks in Jun–Jul; the busiest month runs 377.3× the quietest.

What does it cost to enter the midea air conditioner niche?

Listings span £34.48–£773.40; the average listing price is £253.99 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.

midea air conditioner

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great194.77

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Okay£253.99

avg listing price — sweet spot $15–$100

Market size

Bad£68K

£68K/yr · 158K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad£34.48–£773.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, midea air conditioner is a £68K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

midea air conditioner market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £190K–£254K; units × avg price
Conversion rate: 0.2%
Avg BSR: #144
Page quality: 0%
Prime: 92%
Sponsored: 77%
Out of stock: 20.1%
Avg brand age: 23 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Midea81%
DREO9%
EUHOMY4%
Temprium2%
SereneLife2%
COMFEE'2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — >1,000% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 377.3×

Open Trend

Top midea air conditioner search terms

midea air conditioner73K/yr >1,000%0.4% conv.
midea portable air conditioner20K/yr >1,000%0.2% conv.
midea22K/yr +717.1%0.2% conv.
midea air cooler11K/yr >1,000%1.1% conv.
midea duo portable air conditioner7K/yr >1,000%0.1% conv.
media air conditioner6K/yr >1,000%0.1% conv.
midea portasplit air conditioning6K/yr >1,000%0.0% conv.
midea duo4K/yr +731.6%0.0% conv.
midea 5l air cooler3K/yr >1,000%2.1% conv.
midea duo air conditioner2K/yr >1,000%0.0% conv.

All search terms

Top midea air conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midea 5L Air Cooler 3 Speeds 75 Oscillation 7H Timer Low Noise

Midea£80.414.1★139 rev

Midea 7L Air Cooler Ultra Quiet 6 Speeds 5 Modes 12H Timer

Midea£89.654.1★141 rev

Midea 12000 BTU Portasplit AC Heat Pump Quiet & WiFi Energy Efficient Easy Move

Midea£773.404.2★21 rev

Dreo Smart 3-in-1 Portable Air Conditioner 12000 BTU Drainage-Free Cooling AC Unit Silent Mobile Air Conditioner for Bedroom APP/Voice/Remote Control 24h Timer with Fan & Dehumidifier AC516S

DREO£473.224.2★70 rev

Midea Bladeless Tower Fan DC Motor HEPA Filter 10 Speeds 12H Timer

Midea£75.474.4★258 rev

Newest

by launch date

Midea 12000 BTU Portasplit AC Heat Pump Quiet & WiFi Energy Efficient Easy Move

Midea£773.4021 rev

3mo ago

DREO 7500 BTU Portable Air Conditioner 3-in-1 Cool/Fan/Dry Quiet AC Unit for Bedroom/Office Smart App/Voice/Remote Control Drainage-Free Universal Window Kit 2.5L/H Dehumidification AC318S

DREO£322.85187 rev

3mo ago

Air Conditioning Unit - 12000 BTU Portable Air Conditioner 4-in-1 Modes & Smart App/Remote Control AC Digital Display Quiet Operation<41dB 24-Hour Timer Covers Up to 218 sq.ft (35)

Temprium£444.42155 rev

6mo ago

Midea 5L Air Cooler 3 Speeds 3 Modes Oscillation Timer Remote

Midea£65.7255 rev

6mo ago

Comfee By Midea WiFi Enabled Portable Air Conditioner 9000 BTU Energy Efficient Voice Control Air Conditioning Unit Dehumidifier Function Remote Control 24Hr Timer

COMFEE'£349.223 rev

11mo ago

What buyers say about midea air conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great build quality”

Value For Money12%

“Good value”

Noise Level12%

“quiet powerful”

Ease Of Use5%

“Easy to move around”

Assembly/Installation5%

“Easy to install”

Efficiency4%

“Really does work”

Advertised Vs Actual Product4%

“It works exactly as it should”

Strength3%

“Having said that as a fan it is very powerful”

Size-Overall3%

“Fit for purpose”

Remote Control3%

“Remote control is very handy”

What buyers complain about

Noise Level14%

“loud”

Value For Money11%

“more expensive”

Size-Overall8%

“Unfortunately not fit for purpose”

Quality-Overall5%

“The quality did not meet my expectations at all”

Functionality-Overall5%

“Really didnt do anything”

Heating4%

“when the heat strikes like now its not enough”

Advertised Vs Actual Product3%

“I need to read the description more effectively”

Weight Heavy2%

“Just to note that it does weigh 28kg so not ideal if youre wanting to take it up”

Strength2%

“not as powerful as imagined”

Leak-Proof2%

“Leaking”

Top return reasons

Size-Overall19%

Functionality-Overall13%

Noise Level12%

Defective Material/Parts9%

Advertised Vs Actual Product5%

Strength5%

Leak-Proof4%

Compatibility-Overall4%

Value For Money3%

Quality-Overall3%

Common questions

Is midea air conditioner profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (44/100).
How competitive is the midea air conditioner niche?: 6 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in midea air conditioner?: Top complaints mined from reviews: Noise Level, Value For Money, Size-Overall. The return rate is 2.2%.
When does demand for midea air conditioner peak?: Demand peaks in Jun–Jul; the busiest month runs 377.3× the quietest.
What does it cost to enter the midea air conditioner niche?: Listings span £34.48–£773.40; the average listing price is £253.99 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.