Microwave Toastie Maker
FailDemand is soft, at -53.5% this quarter, so Microwave Toastie Maker is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £453K/yr602K searches / yr
- 90-day growth
- -53.5%search demand this quarter
- Competition
- 85%top-5 click share · 10 brands · 75 sellers
Flapen Score
Microwave Toastie Maker against its category
The dotted line is the Home & Garden average. Past it, Microwave Toastie Maker is stronger. Inside it, weaker.
Market
The Microwave Toastie Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Toastie Maker 602K times last year and spent an estimated £453K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £453K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- -53.5%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £453Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- microwave toastie maker330K searches a year
02 · Price
A sale here is worth £14.99.
Listings sell for £14.99 on average, from £11.46 to £17.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £14.99 that is £45K to £60K a year per listing.
- Average price
- £14.99under the $15 to $100 sweet spot
- Price range
- £11.46–£17.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £45K–£60K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Small Kitchen Appliances. It carries 833 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Small Kitchen Appliances
- Average rating
- 3.88 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Microwave Toastie Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Drew&Cole Clever Microwave Micro Toastie Maker with Thermawave Grill Plates - Extra Crispy Toasties & Panini Maker - Non-Stick Plates - Crunchy Sandwiches - Dishwasher Safe
- Price
- £17.33
- Rating
- 4.1/5
- Reviews
- 1,501
- Age
- 1y ago
Morphy Richards Mico Microwave Toastie Sandwich Maker and Grill Silicone Microwaveable Cookware Non-stick Coating Heatwave Technology Compact Dishwasher Safe Quick/Easy Cooking Orange 511644
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 5,887
- Age
- 6y ago
Microwave Toastie Sandwich Maker Silicone Micro Toasties Sandwich Maker with Removable Non-Stick Grill Plates Cookware Toaster Baking Tray Easy Cooking for Crispy Sandwiches Paninis Fried Eggs Red
- Price
- £17.94
- Rating
- 3.8/5
- Reviews
- 288
- Age
- 8mo ago
Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)
- Price
- £11.46
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 8mo ago
Microwave Toastie Maker Microwave Toastie Sandwich Maker and Grill Wireless Silicone Microwaveable Cookware Extra Crispy Toasties & Panini Maker - No Soggy Results - Compact & Dishwasher Safe (Red)
- Price
- £12.63
- Rating
- 3.9/5
- Reviews
- 141
- Age
- 11mo ago
Trending
90-day click momentum
Microwave Toastie Maker - Micro Toastie Sandwich Maker Silicone Design
- Price
- £12.28
- Rating
- 1.9/5
- Reviews
- 14
- Age
- 3mo ago
HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Panini Maker Versatile Wireless Small Toaster Toastie Safe in Microwave Oven Dishwasher Safe Fast Cooking for Breakfast Snacks Orange
- Price
- £12.90
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 7mo ago
Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)
- Price
- £11.46
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 8mo ago
Microwave Toastie Maker Microwave Toastie Sandwich Maker and Grill Wireless Silicone Microwaveable Cookware Extra Crispy Toasties & Panini Maker - No Soggy Results - Compact & Dishwasher Safe (Red)
- Price
- £12.63
- Rating
- 3.9/5
- Reviews
- 141
- Age
- 11mo ago
Microwave Toastie Sandwich Maker Microwave Toastie Maker with Removable Non-Stick Plates & Silicone Quick-cooking and Easy-Clean Micro Toastie Perfect for Sandwiches Paninis and Fried Eggs
- Price
- £16.23
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 6mo ago
Newest
by launch dateMicrowave Toastie Maker - Micro Toastie Sandwich Maker Silicone Design
- Price
- £12.28
- Rating
- 1.9/5
- Reviews
- 14
- Age
- 3mo ago
Microwave Toastie Sandwich Maker Microwave Toastie Maker with Removable Non-Stick Plates & Silicone Quick-cooking and Easy-Clean Micro Toastie Perfect for Sandwiches Paninis and Fried Eggs
- Price
- £16.23
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 6mo ago
HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Panini Maker Versatile Wireless Small Toaster Toastie Safe in Microwave Oven Dishwasher Safe Fast Cooking for Breakfast Snacks Orange
- Price
- £12.90
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 7mo ago
Microwave Toastie Sandwich Maker Silicone Micro Toasties Sandwich Maker with Removable Non-Stick Grill Plates Cookware Toaster Baking Tray Easy Cooking for Crispy Sandwiches Paninis Fried Eggs Red
- Price
- £17.94
- Rating
- 3.8/5
- Reviews
- 288
- Age
- 8mo ago
Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)
- Price
- £11.46
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
75
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
11%
- Drew&Cole33%
- Morphy Richards21%
- DOLLGIFT16%
- HASSULE9%
- Eidoct6%
- AHJ4%
- Open — no brand owns it (4 brands, 11%)
Demand
Microwave Toastie Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Microwave Toastie Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave toastie maker330K/yr
- micro toastie37K/yr
- micro toastie maker29K/yr
- drew and cole micro toastie20K/yr
- microwave sandwich toaster25K/yr
- clever micro toastie14K/yr
- microwave toastie18K/yr
- microwave toaster15K/yr
- microwave toastie sandwich maker33K/yr
- morphy richards microwave toastie maker26K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Toastie Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't toast very much
hardly toasts at all
It don't toast the bread at all
Small toasties
Very small
Not fit gir purpose
not as advertised
Does not work as advertised
False advertisement
Poorly made rubbish
disappointed in quality of the sandwich
poorly made and cheap despite it NOT being cheap
Overall quite expensive
Thought a bit pricey for what it is
Not worth the money
Love
Great toaster
They are brilliant and toast well
Great toasted sandwiches
Easy to use
Super handy
easy to operate
No mess
Easy clean
easy to wash
excellent results obtained
Excellent product
Really well made
It works like it says
Just what I needed
As described
Return
0.9% Return rate 36% Fixable by listing
Doesn't toast very much
hardly toasts at all
It don't toast the bread at all
Not functioning properly
Doesn't work
DOES NOT WORK IN A SATISFACTORY WAY
Small toasties
Very small
Not fit gir purpose
not as advertised
Does not work as advertised
False advertisement
Did not work in microwave
I didn't think this could be achieved in a microwave
Unsuitable for some microwaves
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Toastie Maker questions
Answered from the same tracked data.