Is microwave toastie maker profitable to sell on Amazon United Kingdom?

The niche generates £453K/yr across 10 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -53.5%. Flapen's verdict: Skip it (48/100).

How competitive is the microwave toastie maker niche?

10 brands and 75 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in microwave toastie maker?

Top complaints mined from reviews: Toasting, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for microwave toastie maker peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the microwave toastie maker niche?

Listings span £11.46–£17.94; the average listing price is £14.99 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.

microwave toastie maker

Skip it

Soft demand (-53.5% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£14.99

avg listing price — sweet spot $15–$100

Review moat

Good832.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good£453K

£453K/yr · 602K searches

Price range

Okay£11.46–£17.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-53.5%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, microwave toastie maker is a £453K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

microwave toastie maker market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: £450K–£600K; units × avg price
Conversion rate: 5.0%
Avg BSR: #35
Page quality: 0%
Prime: 90%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 20 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

11%

Drew&Cole33%
Morphy Richards21%
DOLLGIFT16%
HASSULE9%
Eidoct6%
AHJ4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top microwave toastie maker search terms

microwave toastie maker330K/yr -55.9%4.5% conv.
micro toastie37K/yr -38.8%6.6% conv.
micro toastie maker29K/yr -38.0%7.0% conv.
drew and cole micro toastie20K/yr -39.7%9.3% conv.
microwave sandwich toaster25K/yr -51.3%4.5% conv.
clever micro toastie14K/yr -42.4%7.6% conv.
microwave toastie18K/yr -40.5%3.7% conv.
microwave toaster15K/yr -53.2%3.2% conv.
microwave toastie sandwich maker33K/yr -75.8%3.8% conv.
morphy richards microwave toastie maker26K/yr -71.6%5.3% conv.

All search terms

Top microwave toastie maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drew&Cole Clever Microwave Micro Toastie Maker with Thermawave Grill Plates - Extra Crispy Toasties & Panini Maker - Non-Stick Plates - Crunchy Sandwiches - Dishwasher Safe

Drew&Cole£17.334.1★1,501 rev

Morphy Richards Mico Microwave Toastie Sandwich Maker and Grill Silicone Microwaveable Cookware Non-stick Coating Heatwave Technology Compact Dishwasher Safe Quick/Easy Cooking Orange 511644

Morphy Richards£16.044.5★5,887 rev

Microwave Toastie Sandwich Maker Silicone Micro Toasties Sandwich Maker with Removable Non-Stick Grill Plates Cookware Toaster Baking Tray Easy Cooking for Crispy Sandwiches Paninis Fried Eggs Red

DOLLGIFT£17.943.8★288 rev

Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)

HASSULE£11.464.1★65 rev

Microwave Toastie Maker Microwave Toastie Sandwich Maker and Grill Wireless Silicone Microwaveable Cookware Extra Crispy Toasties & Panini Maker - No Soggy Results - Compact & Dishwasher Safe (Red)

Eidoct£12.633.9★141 rev

Newest

by launch date

Microwave Toastie Maker - Micro Toastie Sandwich Maker Silicone Design

Fresh & Fancy£12.2814 rev

3mo ago

Microwave Toastie Sandwich Maker Microwave Toastie Maker with Removable Non-Stick Plates & Silicone Quick-cooking and Easy-Clean Micro Toastie Perfect for Sandwiches Paninis and Fried Eggs

Yoolly£16.2348 rev

6mo ago

HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Panini Maker Versatile Wireless Small Toaster Toastie Safe in Microwave Oven Dishwasher Safe Fast Cooking for Breakfast Snacks Orange

HeMaSe£12.90103 rev

7mo ago

Microwave Toastie Sandwich Maker Silicone Micro Toasties Sandwich Maker with Removable Non-Stick Grill Plates Cookware Toaster Baking Tray Easy Cooking for Crispy Sandwiches Paninis Fried Eggs Red

DOLLGIFT£17.94288 rev

8mo ago

Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)

HASSULE£11.4665 rev

8mo ago

What buyers say about microwave toastie maker

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting24%

“Great toaster”

Ease Of Use15%

“Easy to use”

Ease Of Cleaning14%

“No mess”

Quality-Overall8%

“excellent results obtained”

Advertised Vs Actual Product7%

“It works like it says”

Crispiness7%

“crispy as advertised”

Value For Money4%

“Good price”

Efficiency2%

“It is just as effective as our old Brevel toastie maker”

Microwave Safe2%

“Excellent microwave safe cheese toastie maker”

Cooking Experience2%

“the toastie was perfect”

What buyers complain about

Toasting15%

“Doesn't toast very much”

Size-Overall10%

“Small toasties”

Advertised Vs Actual Product9%

“not as advertised”

Quality-Overall8%

“Poorly made rubbish”

Value For Money7%

“Overall quite expensive”

Functionality-Overall7%

“Not functioning properly”

Cooking Experience4%

“had to cook item for much longer than expected”

Microwave Safe3%

“Did not work in microwave”

Leak-Proof2%

“It leaks”

Ease Of Cleaning2%

“A pain to clean”

Top return reasons

Toasting21%

Functionality-Overall18%

Size-Overall18%

Advertised Vs Actual Product12%

Microwave Safe6%

Compatibility-Overall5%

Quality-Overall3%

Ease Of Use2%

Color2%

Gifting Purpose1%

Common questions

Is microwave toastie maker profitable to sell on Amazon United Kingdom?: The niche generates £453K/yr across 10 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -53.5%. Flapen's verdict: Skip it (48/100).
How competitive is the microwave toastie maker niche?: 10 brands and 75 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in microwave toastie maker?: Top complaints mined from reviews: Toasting, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for microwave toastie maker peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the microwave toastie maker niche?: Listings span £11.46–£17.94; the average listing price is £14.99 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.