Microwave Toastie Maker
FailDemand is soft, at -53.5% this quarter, so Microwave Toastie Maker is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £453K/yr602K searches / yr
- 90-day growth
- -53.5%search demand this quarter
- Competition
- 85%top-5 click share · 10 brands · 75 sellers
Flapen Score
Microwave Toastie Maker against its category
The dotted line is the Home & Garden average. Past it, Microwave Toastie Maker is stronger. Inside it, weaker.
Market
The Microwave Toastie Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Toastie Maker 602K times last year and spent an estimated £453K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £453K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- -53.5%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £453Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- microwave toastie maker330K searches a year
02 · Price
A sale here is worth £14.99.
Listings sell for £14.99 on average, from £11.46 to £17.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £14.99 that is £45K to £60K a year per listing.
- Average price
- £14.99under the $15 to $100 sweet spot
- Price range
- £11.46–£17.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £45K–£60K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Small Kitchen Appliances. It carries 833 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Small Kitchen Appliances
- Average rating
- 3.88 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Microwave Toastie Maker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Drew&Cole Clever Microwave Micro Toastie Maker with Thermawave Grill Plates - Extra Crispy Toasties & Panini Maker - Non-Stick Plates - Crunchy Sandwiches - Dishwasher Safe
- Price
- £17.33
- Rating
- 4.1/5
- Reviews
- 1,501
- Age
- 1y ago
Morphy Richards Mico Microwave Toastie Sandwich Maker and Grill Silicone Microwaveable Cookware Non-stick Coating Heatwave Technology Compact Dishwasher Safe Quick/Easy Cooking Orange 511644
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 5,887
- Age
- 6y ago
Microwave Toastie Sandwich Maker Silicone Micro Toasties Sandwich Maker with Removable Non-Stick Grill Plates Cookware Toaster Baking Tray Easy Cooking for Crispy Sandwiches Paninis Fried Eggs Red
- Price
- £17.94
- Rating
- 3.8/5
- Reviews
- 288
- Age
- 8mo ago
Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)
- Price
- £11.46
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 8mo ago
Microwave Toastie Maker Microwave Toastie Sandwich Maker and Grill Wireless Silicone Microwaveable Cookware Extra Crispy Toasties & Panini Maker - No Soggy Results - Compact & Dishwasher Safe (Red)
- Price
- £12.63
- Rating
- 3.9/5
- Reviews
- 141
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Microwave Toastie Maker - Micro Toastie Sandwich Maker Silicone Design
- Price
- £12.28
- Rating
- 1.9/5
- Reviews
- 14
- Age
- 3mo ago
HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Panini Maker Versatile Wireless Small Toaster Toastie Safe in Microwave Oven Dishwasher Safe Fast Cooking for Breakfast Snacks Orange
- Price
- £12.90
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 7mo ago
Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)
- Price
- £11.46
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 8mo ago
Microwave Toastie Maker Microwave Toastie Sandwich Maker and Grill Wireless Silicone Microwaveable Cookware Extra Crispy Toasties & Panini Maker - No Soggy Results - Compact & Dishwasher Safe (Red)
- Price
- £12.63
- Rating
- 3.9/5
- Reviews
- 141
- Age
- 11mo ago
Microwave Toastie Sandwich Maker Microwave Toastie Maker with Removable Non-Stick Plates & Silicone Quick-cooking and Easy-Clean Micro Toastie Perfect for Sandwiches Paninis and Fried Eggs
- Price
- £16.23
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 6mo ago
Newest
by launch dateMicrowave Toastie Maker - Micro Toastie Sandwich Maker Silicone Design
- Price
- £12.28
- Rating
- 1.9/5
- Reviews
- 14
- Age
- 3mo ago
Microwave Toastie Sandwich Maker Microwave Toastie Maker with Removable Non-Stick Plates & Silicone Quick-cooking and Easy-Clean Micro Toastie Perfect for Sandwiches Paninis and Fried Eggs
- Price
- £16.23
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 6mo ago
HeMaSe Microwave Toastie Sandwich Maker Nonstick Plate Panini Maker Versatile Wireless Small Toaster Toastie Safe in Microwave Oven Dishwasher Safe Fast Cooking for Breakfast Snacks Orange
- Price
- £12.90
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 7mo ago
Microwave Toastie Sandwich Maker Silicone Micro Toasties Sandwich Maker with Removable Non-Stick Grill Plates Cookware Toaster Baking Tray Easy Cooking for Crispy Sandwiches Paninis Fried Eggs Red
- Price
- £17.94
- Rating
- 3.8/5
- Reviews
- 288
- Age
- 8mo ago
Microwave Toastie Maker And Sandwich Maker Silicone Microwaveable Cookware Heatwave Technology Dishwasher Safe Removable Non-Stick Grill Plates Sturdy - Compact Toasted Sandwich Maker (Blue)
- Price
- £11.46
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
75
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
11%
- Drew&Cole33%
- Morphy Richards21%
- DOLLGIFT16%
- HASSULE9%
- Eidoct6%
- AHJ4%
- Open — no brand owns it (4 brands, 11%)
Demand
Microwave Toastie Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Microwave Toastie Maker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microwave toastie maker330K/yr
- micro toastie37K/yr
- micro toastie maker29K/yr
- drew and cole micro toastie20K/yr
- microwave sandwich toaster25K/yr
- clever micro toastie14K/yr
- microwave toastie18K/yr
- microwave toaster15K/yr
- microwave toastie sandwich maker33K/yr
- morphy richards microwave toastie maker26K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Toastie Maker
We read the reviews and the return reasons for every product selling here.
“Doesn't toast very much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Toastie Maker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data