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Microwave Steamer

Fail

Demand is soft, at -20.7% this quarter, so Microwave Steamer is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£102K/yr165K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
69%top-5 click share · 15 brands · 52 sellers

Flapen Score

Microwave Steamer against its category

The dotted line is the Home & Garden average. Past it, Microwave Steamer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Steamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Steamer 165K times last year and spent an estimated £102K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
5.7%
Market size, estimated
£102Ka year
Peak month
August1.9× the quietest month
Top search term
microwave steamer98K searches a year

02 · Price

A sale here is worth £10.90.

Listings sell for £10.90 on average, from £5.05 to £23.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.90 that is £5K to £8K a year per listing.

Average price
£10.90under the $15 to $100 sweet spot
Price range
£5.05–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #9,074 within Food Storage. It carries 3,019 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
12.5%
Average rank
#9,074in Food Storage
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,019per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Microwave Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

52

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Sistema31%
  • Décor29%
  • Hoover9%
  • True Face6%
  • Heat & Eat4%
  • Garneck4%
  • Open — no brand owns it (9 brands, 17%)

Demand

Microwave Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Microwave Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave steamer98K/yr
  • microwave steamer for vegetables28K/yr
  • microwave vegetable steamer21K/yr
  • microwave steamer for veg7K/yr
  • microwave veg steamer4K/yr
  • sistema microwave steamer5K/yr
  • microwave potato cooker3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Steamer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.44

Not good enough

they are just no good

Total rubbish

Size-Overall16%+0.76

But I chose wrong size

its a bit too big for me

Small

Durability8%−0.11

barely had this item 24 hours

Warped after one use - only 600watts for 3 minutes

Strength7%−0.15

Really flimsy -

Flimsy

This one is flimsy

Stain Resistance7%−0.08

I want to know why has the rack at the bottom become stained yellow

stained

the stain wont come off has any one had this

Love

Quality-Overall25%+0.44

Decent quality steamer

Excellent product

Good quality steamer that works well

Ease Of Use19%+1.16

Easy to use

Easy to use microwaveable steamer

easy to take care

Size-Overall7%+0.76

Good size

Its ideal for two people but theres usually enough space for four

This is a really good size steamer

Value For Money7%+0.35

Amazed that something so reasonably priced produced such good reults

Excellent value for money

Good value

Storage Capacity6%+0.53

Great product plenty of capacity in two trays

great food storage

is a large size able to hold a lot of food when needed

Return

1.3% Return rate 71% Fixable by listing

Size-Overall59%█▆▇▇▇▆

But I chose wrong size

its a bit too big for me

Small

Defective Material/Parts9%█▆▇▃▅▆
Functionality-Overall7%▂▅▃▄▃█
Advertised Vs Actual Product3%▁▃█▃▄▁
Locking Mechanism3%▁▄█▃▅▂

FAQ

Common Microwave Steamer questions

Answered from the same tracked data.