microwave steamer
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.05–£23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.90avg listing price — sweet spot $15–$100
Review moat
Okay3,019.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay£102K£102K/yr · 165K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave steamer is a £102K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
microwave steamer market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #9,074
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 53%
- Out of stock
- 12.5%
- Avg brand age
- 43 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
52
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
17%
- Sistema31%
- Décor29%
- Hoover9%
- True Face6%
- Heat & Eat4%
- Garneck4%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -20.7% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Top microwave steamer search terms
- microwave steamer98K/yr
- microwave steamer for vegetables28K/yr
- microwave vegetable steamer21K/yr
- microwave steamer for veg7K/yr
- microwave veg steamer4K/yr
- sistema microwave steamer5K/yr
- microwave potato cooker3K/yr
Top microwave steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Décor Microsafe Vegetable Steamer designed for quick microwave heating and cooking. Steam meat fish and vegetables in minutes Dishwasher & Freezer Safe BPA Free 1.5L Capacity - Teal
Décor£6.434.5★1,313 rev
Sistema Microwave Food Steamer with Removable Steamer Basket | Large 3.2 L | Red/Clear
Sistema£10.854.5★18,148 rev
Sistema Round Microwave Container | 1.3 L | Food Steamer Container with Steam Release Vent | BPA-Free | Red | 1 Count
Sistema£6.874.5★5,844 rev
Care+Protect Microwave Vegetable Steamer With Two Trays Large 4L Steam Release Vent Ideal for Steam Cooking Serve and Store BPA Free Dishwasher Safe White
Hoover£10.464.3★468 rev
Sistema Microwave Steamer with Removable Steamer Basket | 2.4 L | BPA-Free | Red/Clear
Sistema£10.424.5★18,148 rev
Newest
by launch date
Microwave Steamer BPA-Free Food Steamer Basket
Vetin£9.863 rev
Microwave Silicone Steamer 3 Compartmented Microwave Pot with Handle Lid 4 in 1 Microwave Steamer for Vegetables Silicone Food Grade Dishwasher Safe
autumndeer£14.575 rev
Garneck High Temperature Microwave Steamer with Ventilated Lid for Vegetables: Food Steaming Container for Dumplings Rice Single Round Cooking Basket for Microwave Oven Kitchen Cookware
Garneck£12.5619 rev
Snips Microwave Steamer 4 L with 2 Baskets Microwave Cooker for Vegetables Fish and Meat Steam Release Vent Dishwasher Safe Made in Italy
Snips£13.424,986 rev
Care+Protect Microwave Vegetable Steamer With Two Trays Large 4L Steam Release Vent Ideal for Steam Cooking Serve and Store BPA Free Dishwasher Safe White
Hoover£10.46468 rev
Trending
90-day click momentumMicrowave Silicone Steamer 3 Compartmented Microwave Pot with Handle Lid 4 in 1 Microwave Steamer for Vegetables Silicone Food Grade Dishwasher Safe
autumndeer£14.575.0★
Microwave Steamer BPA-Free Food Steamer Basket
Vetin£9.864.0★
HEMOTON Microwave Food Steamer with Lid Professional Round Plastic Steamer Rack for Rice Fish Dumplings Buns Cooking and Reheating Kitchen Microwave Cooking Accessory 9.65X8.66X4.92In
HEMOTON£13.503.6★
Sistema Microwave Steamer with Removable Steamer Basket | 2.4 L | BPA-Free | Red/Clear
Sistema£10.424.5★
Garneck High Temperature Microwave Steamer with Ventilated Lid for Vegetables: Food Steaming Container for Dumplings Rice Single Round Cooking Basket for Microwave Oven Kitchen Cookware
Garneck£12.564.6★
What buyers say about microwave steamer
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality steamer”
“Easy to use”
“Good size”
“Amazed that something so reasonably priced produced such good reults”
“Great product plenty of capacity in two trays”
“Easy clean”
“Works well”
“These were very sturdy and excellent”
“As described”
“The silicone material feels durable and food-safe, and the lid and handles fit securely”
What buyers complain about
“Not good enough”
“But I chose wrong size”
“barely had this item 24 hours”
“Really flimsy -”
“I want to know why has the rack at the bottom become stained yellow”
“I have my microwave above head height so quite dangerous”
“Seal stretched after one use”
“I couldnt use it”
“Was concerned about heat warping the parts”
“It would be ok if the plate was green”
Top return reasons
Common questions
- Is microwave steamer profitable to sell on Amazon United Kingdom?
- The niche generates £102K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the microwave steamer niche?
- 15 brands and 52 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in microwave steamer?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.3%.
- When does demand for microwave steamer peak?
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the microwave steamer niche?
- Listings span £5.05–£23.51; the average listing price is £10.90 (sweet spot $15–$100). The average incumbent carries 3,019 reviews — the moat a new listing must climb.