Microwave Shelf
MaybeReturns run at only 1.3% of orders. But demand is soft, at -36.0% this quarter, so Microwave Shelf is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £390K/yr631K searches / yr
- 90-day growth
- -36.0%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 17 sellers
Flapen Score
Microwave Shelf against its category
The dotted line is the Home & Garden average. Past it, Microwave Shelf is stronger. Inside it, weaker.
Market
The Microwave Shelf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Shelf 631K times last year and spent an estimated £390K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £390K a year.
- Searches, last 12 months
- 631K
- Growth, 90 days vs prior 90
- -36.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £390Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- microwave shelf311K searches a year
02 · Price
A sale here is worth £19.17.
Listings sell for £19.17 on average, from £10.02 to £31.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.17 that is £10K to £14K a year per listing.
- Average price
- £19.17inside the $15 to $100 sweet spot
- Price range
- £10.02–£31.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£14K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #29 within Furniture. It carries 359 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 7.7%
- Average rank
- #29in Furniture
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 359per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Microwave Shelf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Multibao Expandable Microwave Rack Shelf 2 Tier Oven Rack Stand Holder Kitchen Corner Shelf Desktop Printer Shelf Rack Bakers Rack Air Fryer shelf Stand Storage Solution Organiser (Black)
- Price
- £13.25
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 2y ago

BELIFEGLORY Expandable Microwave Oven Rack Kitchen Countertop Over Microwave Stand Shelf Unit Kitchen Worktop Organiser for Air Fryer Space Saving Standing Bakers Racks (Black / 2-Tier)
- Price
- £13.28
- Rating
- 4.4/5
- Reviews
- 1,014
- Age
- 1y ago

Unique Impression Expandable 3 Tier Microwave Shelf - 2 Shelves Microwave Stand For Kitchen Counter - Rack for Air fryer Toaster and Coffee Machine - Kitchen Organiser Storage & Organisation
- Price
- £27.43
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 1y ago

Multibao Expandable Microwave Rack Shelf 3 Tier oven Rack Stand Storage Holder Kitchen Corner Shelf Desktop Printer Shelf Rack Bakers Rack (Black)
- Price
- £19.44
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 2y ago

Yeqqzq Extendable Microwave Oven Rack - Adjustable Kitchen counter shelf 2 Tier Microwave Stand with 6 Hooks for Kitchen Countertop Organizer
- Price
- £15.08
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 10mo ago
Trending
90-day click momentum
Unique Impression Expandable 2 Tier Microwave Shelf - 1 Shelves Microwave Stand For Kitchen Counter - Rack for Air fryer Toaster and Coffee Machine - Kitchen Organiser Storage & Organisation
- Price
- £21.56
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 6mo ago

NETEL Expandable Microwave Shelf Microwave Stand with 8 Hooks Microwave Oven Rack Kitchen Shelves Over Microwave Shelf Unit Kitchen storage & Organisation Standing Bakers Rack (2 Tie/Drawer)
- Price
- £31.81
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 10mo ago

TOTEBOX Expandable Microwave Oven Rack Kitchen Shelf with 6 Hooks 2-Tier Kitchen Counter Organizer Shelf Stand Pot Pan Grill Storage Racks Carbon Steel Heavy Load 55lbs Capacity
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 1y ago

Yeqqzq Extendable Microwave Oven Rack - Adjustable Kitchen counter shelf 2 Tier Microwave Stand with 6 Hooks for Kitchen Countertop Organizer
- Price
- £15.08
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 10mo ago

Rainbow Tree 2-Tier Expandable Microwave Oven Rack Countertop for Kitchen Microwave Shelf Stand Metal with 6 Hooks Baker Rack Adjustable Kitchen Shelf Organizer Black (Black 2-Tier)
- Price
- £12.39
- Rating
- 4.3/5
- Reviews
- 297
- Age
- 2y ago
Newest
by launch date
Unique Impression Expandable 2 Tier Microwave Shelf - 1 Shelves Microwave Stand For Kitchen Counter - Rack for Air fryer Toaster and Coffee Machine - Kitchen Organiser Storage & Organisation
- Price
- £21.56
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 6mo ago

Yeqqzq Extendable Microwave Oven Rack - Adjustable Kitchen counter shelf 2 Tier Microwave Stand with 6 Hooks for Kitchen Countertop Organizer
- Price
- £15.08
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 10mo ago

NETEL Expandable Microwave Shelf Microwave Stand with 8 Hooks Microwave Oven Rack Kitchen Shelves Over Microwave Shelf Unit Kitchen storage & Organisation Standing Bakers Rack (2 Tie/Drawer)
- Price
- £31.81
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 10mo ago

Expandable Microwave Stand & Shelf 2 Tier Kitchen Organiser Rack Black
- Price
- £24.86
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 11mo ago

SONGMICS Expandable Microwave Shelf Microwave Stand 41.5-64 cm Adjustable Width Kitchen Storage Rack Steel and Bamboo 4 Hooks Cream White and Light Bamboo KCS060W01
- Price
- £18.62
- Rating
- 4.2/5
- Reviews
- 203
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Multibao32%
- BELIFEGLORY19%
- Unique Impression13%
- NETEL7%
- Yeqqzq6%
- UBRAVOO5%
- Open — no brand owns it (8 brands, 18%)
Demand
Microwave Shelf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
Search terms
Top Microwave Shelf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave shelf311K/yr
- microwave stand114K/yr
- over microwave shelf unit35K/yr
- microwave rack25K/yr
- microwave shelf stand33K/yr
- microwave stand countertop17K/yr
- over microwave shelf20K/yr
- expandable microwave shelf9K/yr
- microwave storage rack9K/yr
- microwave stand with drawer7K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Shelf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit flimsy
Very flimsy
No strength
Looks and feels cheap
Not good quality
Quality is extremely low and arrived dirty
Not easy to put together
Very complicated to put together
A bit tricky to put together
The instructions aren't great
the instructions are hard to follow
No Instructions
Not fit for purpose
Absolutely awful does not even include the correct size screws
Bigger than I realised
Love
Easy to install
Easy to put together
Easy to assemble
Nice and sturdy
Good sturdy shelf
This is a sturdy unit
Great storage
Helpful storage
An excellent storage unit
Excellent Product
Good quality and easy to assemble
Good quality easy to put together
Good for the price
Good value for money
Excellent value for money
Return
1.3% Return rate 55% Fixable by listing
Not fit for purpose
Absolutely awful does not even include the correct size screws
Bigger than I realised
Bit flimsy
Very flimsy
No strength
Looks and feels cheap
Not good quality
Quality is extremely low and arrived dirty
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Shelf questions
Answered from the same tracked data.









