Microwave Rice Cooker
soft demand (-32.1% this quarter) — Microwave Rice Cooker doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is Microwave Rice Cooker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microwave Rice Cooker is a £103K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 47/100.
Microwave Rice Cooker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.1% over the last 90 days and 6.0% of searches end in a purchase.
£103K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 20 products
Top Microwave Rice Cooker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sistema Microwave Rice Cooker | 2.6 L | Dishwasher Safe Small Rice Cooker | BPA-Free | Red
- Price
- £6.78
- Rating
- 4.5/5
- Reviews
- 19,551
- Age
- 13y ago
Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 1,326
- Age
- 14y ago
Joseph Joseph M-Cuisine Microwave Rice and Grain Cooker Steamer Dishwasher Safe - Stone/Orange 2 Litre
- Price
- £18.49
- Rating
- 4.6/5
- Reviews
- 7,356
- Age
- 10y ago
Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Teal
- Price
- £6.97
- Rating
- 4.4/5
- Reviews
- 1,326
- Age
- 4y ago
Zwippy Microwave Rice Cooker Steamer and Pasta Cooker with Strainer - Mess-Free Design Dishwasher Safe Cooks Up to 8 Cups
- Price
- £22.56
- Rating
- 4.5/5
- Reviews
- 1,291
- Age
- 2y ago
Trending
90-day click momentum
Microwave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant
- Price
- £13.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot
- Price
- £11.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago
Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago
Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 1,326
- Age
- 14y ago
Newest
by launch dateMicrowave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant
- Price
- £13.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot
- Price
- £11.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago
Microwave Rice Cooker 2L Plastic Food Grade Microwave Cookware Non Stick Rice and Pasta Cooker Includes Rice Scoop Lid Strainer and Steaming Pot for Vegetable Dishwasher (Orange) (Green)
- Price
- £6.59
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 11mo ago
Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
68
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
26%
- Décor24%
- Sistema20%
- Joseph Joseph12%
- Zwippy7%
- KitchenCraft6%
- Molucki5%
Microwave Rice Cooker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct · busiest ÷ quietest = 2.0×
Top Microwave Rice Cooker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microwave rice cooker78K/yr
- microwave rice steamer25K/yr
- rice cooker microwave27K/yr
- microwave rice cooker small5K/yr
- rice steamer microwave3K/yr
What reviews say buyers love and hate about Microwave Rice Cooker
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent product”
“Easy to use”
“Good value for money”
“Cleans up well so far”
“It cooks well”
What buyers complain about
70% of reviews“Absolute rubbish”
“There was water left”
“it does not fit in”
“Don't buy unless you want to clean your microwave each time you use”
“The clips on the handles are flimsy”
Microwave Rice Cooker return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microwave Rice Cooker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
