microwave rice cooker
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.41avg listing price — sweet spot $15–$100
Price range
Okay£6.59–£22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,247.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 138K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave rice cooker is a £103K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
microwave rice cooker market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £74K–£99K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
68
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
26%
- Décor24%
- Sistema20%
- Joseph Joseph12%
- Zwippy7%
- KitchenCraft6%
- Molucki5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 2.0×
Top microwave rice cooker search terms
- microwave rice cooker78K/yr
- microwave rice steamer25K/yr
- rice cooker microwave27K/yr
- microwave rice cooker small5K/yr
- rice steamer microwave3K/yr
Top microwave rice cooker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sistema Microwave Rice Cooker | 2.6 L | Dishwasher Safe Small Rice Cooker | BPA-Free | Red
Sistema£6.784.5★19,551 rev
Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red
Décor£7.524.4★1,326 rev
Joseph Joseph M-Cuisine Microwave Rice and Grain Cooker Steamer Dishwasher Safe - Stone/Orange 2 Litre
Joseph Joseph£18.494.6★7,356 rev
Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Teal
Décor£6.974.4★1,326 rev
Zwippy Microwave Rice Cooker Steamer and Pasta Cooker with Strainer - Mess-Free Design Dishwasher Safe Cooks Up to 8 Cups
Zwippy£22.564.5★1,291 rev
Newest
by launch date
Microwave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant
KFSCIP£13.150 rev
Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot
Jnomove£11.820 rev
Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)
LCFVOFU£11.846 rev
Microwave Rice Cooker 2L Plastic Food Grade Microwave Cookware Non Stick Rice and Pasta Cooker Includes Rice Scoop Lid Strainer and Steaming Pot for Vegetable Dishwasher (Orange) (Green)
SGerste£6.5922 rev
Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer
AEVORA£11.687 rev
Trending
90-day click momentumMicrowave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant
KFSCIP£13.150.0★
Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot
Jnomove£11.820.0★
Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)
LCFVOFU£11.843.8★
Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer
AEVORA£11.684.2★
Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red
Décor£7.524.4★
What buyers say about microwave rice cooker
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Good value for money”
“Cleans up well so far”
“It cooks well”
“This one fits perfectly”
“Clear instructions and easy to measure”
“Sturdy and practical”
“On top of that its small and compact and easy to store”
“item as described”
What buyers complain about
“Absolute rubbish”
“There was water left”
“it does not fit in”
“Don't buy unless you want to clean your microwave each time you use”
“The clips on the handles are flimsy”
“No instructions”
“Arrived all scratched”
“This, although the most expensive, produces consistent results”
“Its ok. No measuring cup”
“This is quite annoying to use”
Top return reasons
Common questions
- Is microwave rice cooker profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the microwave rice cooker niche?
- 18 brands and 68 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in microwave rice cooker?
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Size-Overall. The return rate is 1.9%.
- When does demand for microwave rice cooker peak?
- Demand peaks in Jan–Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the microwave rice cooker niche?
- Listings span £6.59–£22.56; the average listing price is £12.41 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.