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Microwave Rice Cooker

Fail

Demand is soft, at -32.1% this quarter, so Microwave Rice Cooker is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£103K/yr138K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
58%top-5 click share · 18 brands · 68 sellers

Flapen Score

Microwave Rice Cooker against its category

The dotted line is the Home & Garden average. Past it, Microwave Rice Cooker is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Rice Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Rice Cooker 138K times last year and spent an estimated £103K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
6.0%
Market size, estimated
£103Ka year
Peak month
January2.0× the quietest month
Top search term
microwave rice cooker78K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £6.59 to £22.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£6.59–£22.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #358 within Cookware. It carries 2,248 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#358in Cookware
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,248per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Microwave Rice Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

68

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

  • Décor24%
  • Sistema20%
  • Joseph Joseph12%
  • Zwippy7%
  • KitchenCraft6%
  • Molucki5%

Demand

Microwave Rice Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Microwave Rice Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave rice cooker78K/yr
  • microwave rice steamer25K/yr
  • rice cooker microwave27K/yr
  • microwave rice cooker small5K/yr
  • rice steamer microwave3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Rice Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.86

Absolute rubbish

A disappointing item from a great brand

Rubbish

Leak-Proof11%

There was water left

It leaks whenever we use it

water leaks out of the sides

Size-Overall11%

it does not fit in

The sieve holes too large

The pot was larger than I thought

Ease Of Cleaning9%0.00

Don't buy unless you want to clean your microwave each time you use

What I find time wasting is washing it

makes a starchy mess on the hob

Strength5%−0.05

The clips on the handles are flimsy

isn't very stable

The handle of the inside bit is far too flimsy so frequently comes undone

Love

Quality-Overall25%+0.86

Excellent product

The build quality feels sturdy

quality looks and feels good

Ease Of Use22%+1.93

Easy to use

Easy to buy

its going to be very handy

Value For Money11%+0.95

Good value for money

value for money

Good price

Ease Of Cleaning7%0.00

Cleans up well so far

Very easy to clean

Very easy washing

Cooking Experience7%+0.11

It cooks well

Cooks pasta very well, quick and easy

convenient it makes cooking

Return

1.9% Return rate 57% Fixable by listing

Size-Overall47%▆█▅▇▆▇

it does not fit in

The sieve holes too large

The pot was larger than I thought

Defective Material/Parts12%▃▃▄▅█▄
Instructions/User Manual/Troubleshooting8%▄▄▆▁█▁

No instructions

There were no instructions included, so it took a bit of trial and error to get the right water ratio and timing

Functionality-Overall5%▇▁█▆▁▁
Advertised Vs Actual Product3%▁▁▆▁▁█

FAQ

Common Microwave Rice Cooker questions

Answered from the same tracked data.