Microwave Rice Cooker
FailDemand is soft, at -32.1% this quarter, so Microwave Rice Cooker is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £103K/yr138K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 58%top-5 click share · 18 brands · 68 sellers
Flapen Score
Microwave Rice Cooker against its category
The dotted line is the Home & Garden average. Past it, Microwave Rice Cooker is stronger. Inside it, weaker.
Market
The Microwave Rice Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Rice Cooker 138K times last year and spent an estimated £103K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £103Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- microwave rice cooker78K searches a year
02 · Price
A sale here is worth £12.41.
Listings sell for £12.41 on average, from £6.59 to £22.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.
- Average price
- £12.41under the $15 to $100 sweet spot
- Price range
- £6.59–£22.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #358 within Cookware. It carries 2,248 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #358in Cookware
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,248per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Microwave Rice Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sistema Microwave Rice Cooker | 2.6 L | Dishwasher Safe Small Rice Cooker | BPA-Free | Red
- Price
- £6.78
- Rating
- 4.5/5
- Reviews
- 19,551
- Age
- 13y ago

Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 1,326
- Age
- 14y ago

Joseph Joseph M-Cuisine Microwave Rice and Grain Cooker Steamer Dishwasher Safe - Stone/Orange 2 Litre
- Price
- £18.49
- Rating
- 4.6/5
- Reviews
- 7,356
- Age
- 10y ago

Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Teal
- Price
- £6.97
- Rating
- 4.4/5
- Reviews
- 1,326
- Age
- 4y ago

Zwippy Microwave Rice Cooker Steamer and Pasta Cooker with Strainer - Mess-Free Design Dishwasher Safe Cooks Up to 8 Cups
- Price
- £22.56
- Rating
- 4.5/5
- Reviews
- 1,291
- Age
- 2y ago
Trending
90-day click momentum
Microwave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant
- Price
- £13.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot
- Price
- £11.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

Décor Microwave Rice Cooker Makes 1-4 cups each time comes with measuring cup and rice paddle. Stay cool handles and steam release vent. Dishwasher and freezer safe. BPA Free 2.75L Capacity Red
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 1,326
- Age
- 14y ago
Newest
by launch date
Microwave Rice Cooker Microwave Steamer for Rice and Pasta Efficient Microwave Rice Steamer and Vegetable Cooker 2 Litre Capacity in Vibrant
- Price
- £13.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Microwave Rice Cooker 2L Microwave Steamer Set Household Microwave Rice with Rice Scoop Steamer Non Stick Rice and Pasta Cooker High Temperature Resistant Steam Pot
- Price
- £11.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Microwave Rice Cooker with Removable Steamer Basket 2L Microwave Steamer Set Non Stick Rice and Pasta Cooker for Pasta Potatoes Vegetables (Orange)
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

Microwave Rice Cooker 2L Plastic Food Grade Microwave Cookware Non Stick Rice and Pasta Cooker Includes Rice Scoop Lid Strainer and Steaming Pot for Vegetable Dishwasher (Orange) (Green)
- Price
- £6.59
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 11mo ago

Microwave Rice Cooker 2L Microwave Steamer Set Rice Steamer
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
68
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
26%
- Décor24%
- Sistema20%
- Joseph Joseph12%
- Zwippy7%
- KitchenCraft6%
- Molucki5%
Demand
Microwave Rice Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Microwave Rice Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave rice cooker78K/yr
- microwave rice steamer25K/yr
- rice cooker microwave27K/yr
- microwave rice cooker small5K/yr
- rice steamer microwave3K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Rice Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute rubbish
A disappointing item from a great brand
Rubbish
There was water left
It leaks whenever we use it
water leaks out of the sides
it does not fit in
The sieve holes too large
The pot was larger than I thought
Don't buy unless you want to clean your microwave each time you use
What I find time wasting is washing it
makes a starchy mess on the hob
The clips on the handles are flimsy
isn't very stable
The handle of the inside bit is far too flimsy so frequently comes undone
Love
Excellent product
The build quality feels sturdy
quality looks and feels good
Easy to use
Easy to buy
its going to be very handy
Good value for money
value for money
Good price
Cleans up well so far
Very easy to clean
Very easy washing
It cooks well
Cooks pasta very well, quick and easy
convenient it makes cooking
Return
1.9% Return rate 57% Fixable by listing
it does not fit in
The sieve holes too large
The pot was larger than I thought
No instructions
There were no instructions included, so it took a bit of trial and error to get the right water ratio and timing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Rice Cooker questions
Answered from the same tracked data.









