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Microwave Plate

Fail

Prices span $6.01–$12.65, mostly outside the sweet spot, so Microwave Plate is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£77K/yr103K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
88%top-5 click share · 6 brands · 22 sellers

Flapen Score

Microwave Plate against its category

The dotted line is the Home & Garden average. Past it, Microwave Plate is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Plate 103K times last year and spent an estimated £77K. The top 5 brands take 98% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
9.3%
Market size, estimated
£77Ka year
Peak month
January1.7× the quietest month
Top search term
microwave plate50K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £6.01 to £12.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.03 that is £4K to £6K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£6.01–£12.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Small Kitchen Appliances. It carries 1,253 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Small Kitchen Appliances
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,253per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Microwave Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Paxanpax59%
  • Gemroom15%
  • Quailitas11%
  • FWEEK9%
  • KitchenCraft5%
  • Reliapart2%

Demand

Microwave Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Microwave Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave plate50K/yr
  • microwave plate replacement16K/yr
  • microwave glass plate9K/yr
  • microwave plates7K/yr
  • microwave glass plate replacement9K/yr
  • replacement microwave glass plate4K/yr
  • microwave turntable glass plate4K/yr
  • glass microwave plate2K/yr
  • microwave turntable3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Plate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.18

Not as good as they could be

Quality is not as great as the original microwave plate

Not good quality

Size-Overall19%+2.17

Very small

Plate Too Small

plate is too small

Thickness13%−0.04

it was a Biot thin

OK for price a bit thinner glass than my original glass tray

The new one is thinner maybe not quite such good quality as the old one

Microwave Safe13%−0.08

does not fit whirlpool microwave

Quality is not as great as the original microwave plate

Value For Money4%+0.67

slightly expensive

Love

Size-Overall44%+2.17

Fits perfectly

Works and fits my microwave beautifully

This plate fit perfectly

Advertised Vs Actual Product14%+1.19

Does the job

As expected

Exactly what I needed

Value For Money11%+0.67

value for money

Great price

Very good value for money

Quality-Overall10%−0.18

High quality glass

Good quality

Very great item

Heating4%+0.11

Great for not getting your hands burnt or too hot

Saves burning your fingers getting hot things out the microwave

Return

3.1% Return rate 83% Fixable by listing

Size-Overall83%▆██▇▇█

Very small

Plate Too Small

plate is too small

Compatibility-Overall9%▅▃▅▇█▄
Microwave Safe5%█▃▃▃▂▄

does not fit whirlpool microwave

Quality is not as great as the original microwave plate

Mechanism Issues1%█▁▅▃▁▅

with the bubbling hot 'cargo' suddenly shifting

Quality-Overall1%█▁▁▅▅▁

Not as good as they could be

Quality is not as great as the original microwave plate

Not good quality

FAQ

Common Microwave Plate questions

Answered from the same tracked data.