Skip to content

Microwave Plate

prices mostly outside the sweet spot ($6.01–$12.65) — Microwave Plate doesn't clear our bar today.

Flapen Score

26
Skip it

Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51

Market size 19Growth 11Conversion 84Competition 10Returns 49Price range 0Avg price 22Brand share 5Review moat 56Quality gap 27
This niche Category average · 5,777 niches

Is Microwave Plate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microwave Plate is a £77K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 26/100.

Microwave Plate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.0% over the last 90 days and 9.3% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr13K
Search volume / yr-29.0%103K
Conversion rate9.3%
Avg price£8.03

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 22
Top-5 product click share88%
Open market2%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,253

Top Microwave Plate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Paxanpax59%
  • Gemroom15%
  • Quailitas11%
  • FWEEK9%
  • KitchenCraft5%
  • Reliapart2%

Microwave Plate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR9.3%Products8Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews1,253Avg BSR#8
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Microwave Plate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • microwave plate50K/yr
  • microwave plate replacement16K/yr
  • microwave glass plate9K/yr
  • microwave plates7K/yr
  • microwave glass plate replacement9K/yr
  • replacement microwave glass plate4K/yr
  • microwave turntable glass plate4K/yr
  • glass microwave plate2K/yr
  • microwave turntable3K/yr

What reviews say buyers love and hate about Microwave Plate

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Size-Overall44%

Fits perfectly

Advertised Vs Actual Product14%

Does the job

Value For Money11%

value for money

Quality-Overall10%

High quality glass

Heating4%

Great for not getting your hands burnt or too hot

What buyers complain about

82% of reviews
Quality-Overall24%

Not as good as they could be

Size-Overall19%

Very small

Thickness13%

it was a Biot thin

Microwave Safe13%

does not fit whirlpool microwave

Value For Money4%

slightly expensive

Microwave Plate return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
83%
2Compatibility-Overall
9%
3Microwave Safe
5%
4Mechanism Issues
1%
5Quality-Overall
1%

Common Microwave Plate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microwave Plate 26/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.0% over the last 90 days.
Search demand for Microwave Plate on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.