Is microwave plate profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (26/100).

How competitive is the microwave plate niche?

6 brands and 22 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in microwave plate?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 3.1%.

When does demand for microwave plate peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the microwave plate niche?

Listings span £6.01–£12.65; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.

microwave plate

Skip it

Prices mostly outside the sweet spot ($6.01–$12.65) — this niche doesn't clear our bar today.

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,253.25

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.03

avg listing price — sweet spot $15–$100

Market size

Bad£77K

£77K/yr · 103K searches

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£6.01–£12.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, microwave plate is a £77K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 26/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

microwave plate market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £80K–£100K; units × avg price
Conversion rate: 9.3%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Paxanpax59%
Gemroom15%
Quailitas11%
FWEEK9%
KitchenCraft5%
Reliapart2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top microwave plate search terms

microwave plate50K/yr -35.4%10.1% conv.
microwave plate replacement16K/yr -25.1%12.6% conv.
microwave glass plate9K/yr +10.7%11.1% conv.
microwave plates7K/yr -27.8%2.8% conv.
microwave glass plate replacement9K/yr -56.7%12.6% conv.
replacement microwave glass plate4K/yr -9.3%8.8% conv.
microwave turntable glass plate4K/yr +5.5%9.5% conv.
glass microwave plate2K/yr -4.3%8.7% conv.
microwave turntable3K/yr -42.0%6.1% conv.

All search terms

Top microwave plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paxanpax PSA003 Microwave Turntable Glass Plate with 3 Fixers (255mm)

Paxanpax£6.804.6★4,581 rev

Universal 245mm/9.64 Microwave Glass Turntable Plate Universal with 3 Fixers Clear Replacement | Paxanpax PSA001

Paxanpax£6.814.6★963 rev

Smallest 245 mm Microwave Plate Replacement Compatible with Panasonic Microwave Glass Plate F06016D00XN 245mm Microwave Plate Replacement for Nostalgia 19-20L 700W Small Retro microwaves

Gemroom£7.424.6★1,353 rev

Microwave Turntable Glass Plate 245mm Microwave Plate Replacement with Fixers Durable Microwave Glass Plate Turntable Ring and Support Included

FWEEK£12.654.5★113 rev

quailitas Microwave Plate - 255 mm Microwave Turntable Glass Tray w/ 3 Fixtures Scratch-Resistant Plate

Quailitas£6.484.7★621 rev

Newest

by launch date

Reliapart Universal 318mm/12.5 Microwave Glass Turntable Plate Universal Y Type with 6 Fixings DE74-20015G including for Samsung Microwave Oven

Reliapart£11.5029 rev

8mo ago

Microwave Turntable Glass Plate 245mm Microwave Plate Replacement with Fixers Durable Microwave Glass Plate Turntable Ring and Support Included

FWEEK£12.65113 rev

3y ago

quailitas Microwave Plate - 255 mm Microwave Turntable Glass Tray w/ 3 Fixtures Scratch-Resistant Plate

Quailitas£6.48621 rev

4y ago

Quailitas Microwave Plate - 245 mm Universal Fit Microwave Turntable Glass Tray w/ 3 Fixers Scratch-Resistant Plate

Quailitas£6.58942 rev

5y ago

Smallest 245 mm Microwave Plate Replacement Compatible with Panasonic Microwave Glass Plate F06016D00XN 245mm Microwave Plate Replacement for Nostalgia 19-20L 700W Small Retro microwaves

Gemroom£7.421,353 rev

5y ago

What buyers say about microwave plate

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall44%

“Fits perfectly”

Advertised Vs Actual Product14%

“Does the job”

Value For Money11%

“value for money”

Quality-Overall10%

“High quality glass”

Heating4%

“Great for not getting your hands burnt or too hot”

Efficiency3%

“Does the job”

Recycle/Reuse2%

“excellent universal replacement”

Strength2%

“It stays completely solid”

Ease Of Use2%

“Really handy”

Safety Standards1%

“that makes it safe”

What buyers complain about

Quality-Overall24%

“Not as good as they could be”

Size-Overall19%

“Very small”

Thickness13%

“it was a Biot thin”

Microwave Safe13%

“does not fit whirlpool microwave”

Value For Money4%

“slightly expensive”

Color Fading/Discoloration3%

“Our old was was VERY old, had become brittle and discoloured”

Durability3%

“it smashed into pieces”

Heating2%

“with the bubbling hot 'cargo' suddenly shifting”

Mechanism Issues2%

“with the bubbling hot 'cargo' suddenly shifting”

Top return reasons

Size-Overall83%

Compatibility-Overall9%

Microwave Safe5%

Mechanism Issues1%

Quality-Overall1%

Functionality-Overall0%

Advertised Vs Actual Product0%

Value For Money0%

Defective Material/Parts0%

Mounting0%

Common questions

Is microwave plate profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (26/100).
How competitive is the microwave plate niche?: 6 brands and 22 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in microwave plate?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 3.1%.
When does demand for microwave plate peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the microwave plate niche?: Listings span £6.01–£12.65; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.