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Microwave Kiln

Fail

Demand is soft, at -44.1% this quarter, so Microwave Kiln is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£23K/yr72K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
70%top-5 click share · 9 brands · 28 sellers

Flapen Score

Microwave Kiln against its category

The dotted line is the Home & Garden average. Past it, Microwave Kiln is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Kiln market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Kiln 72K times last year and spent an estimated £23K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
0.9%
Market size, estimated
£23Ka year
Top search term
microwave kiln45K searches a year

02 · Price

A sale here is worth £34.04.

Listings sell for £34.04 on average, from £15.86 to £87.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.04 that is £0 to £3K a year per listing.

Average price
£34.04inside the $15 to $100 sweet spot
Price range
£15.86–£87.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25,125 within Beading & Jewellery-Making. It carries 56 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#25,125in Beading & Jewellery-Making
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
56per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Microwave Kiln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

28

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Crabcut25%
  • WICAND22%
  • Jiajie16%
  • Star Charm13%
  • MUCOFEI9%
  • F Fityle6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Microwave Kiln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 11.5× · 8 of 12 months tracked

Search terms

Top Microwave Kiln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave kiln45K/yr
  • microwave kiln for pottery23K/yr
  • microwave kiln for glass fusing5K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Kiln

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.26

not really suitable for smaller objects

Strength25%−0.07

Fragile build, and could usefully have a stand

Love

Quality-Overall25%+0.53

Great quality, arrived on time and in perfect condition

looks of good quality

Great item

Size-Overall18%−0.26

Good size

fitting neatly into a cupboard when not in use

Nice size good price

Advertised Vs Actual Product17%+1.91

Works as advertised

As described

Does as it says

Value For Money13%+1.36

Good value

Great price

Nice size good price

Efficiency13%−0.22

but it really does work

This works well

works shockingly well

Return

1.9% Return rate 33% Fixable by listing

Size-Overall25%▆█▂▃▁▁

not really suitable for smaller objects

Durability16%▁▁▄█▁▄
Defective Material/Parts13%▁▁▇▁█▇
Functionality-Overall6%▁▁▁▁█▇
Adhesion/Stickiness6%

FAQ

Common Microwave Kiln questions

Answered from the same tracked data.