Is microwave kettle toaster set profitable to sell on Amazon United Kingdom?

The niche generates £373K/yr across 54 tracked products. 13 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the microwave kettle toaster set niche?

8 brands and 21 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in microwave kettle toaster set?

Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 2.2%.

What does it cost to enter the microwave kettle toaster set niche?

Listings span £58.71–£168.68; the average listing price is £116.76 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.

microwave kettle toaster set

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great417.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Good£116.76

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£373K

£373K/yr · 499K searches

Price range

Okay£58.71–£168.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, microwave kettle toaster set is a £373K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

microwave kettle toaster set market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £292K–£350K; units × avg price
Conversion rate: 0.6%
Avg BSR: #281
Page quality: 0%
Prime: 15%
Sponsored: 85%
Out of stock: 21.8%
Avg brand age: 38 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

GEEPAS23%
Salter17%
VonShef17%
Russell Hobbs16%
Hamilton Beach12%
Swan8%
Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 42 weeks — -10.0% search growth over the last 90 days.

Open Trend

Top microwave kettle toaster set search terms

kettle toaster microwave set100K/yr -8.8%0.4% conv.
microwave kettle toaster set111K/yr -13.3%0.4% conv.
microwave toaster and kettle set35K/yr -8.4%0.7% conv.
toaster kettle and microwave set32K/yr +6.2%0.3% conv.
kettle toaster and microwave bundle26K/yr -7.6%0.4% conv.
microwave set21K/yr -8.5%0.5% conv.
kitchen appliance set19K/yr +1.6%0.2% conv.
kettle and toaster and microwave sets15K/yr -3.3%0.6% conv.
kettle microwave and toaster sets15K/yr -4.9%0.5% conv.
microwave and kettle set17K/yr -12.8%0.5% conv.

All search terms

Top microwave kettle toaster set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Inspire White Kitchen Set 1.7L 2400W Kettle 2 Slice Toaster with Variable Browning Levels & 17L 700W Microwave with 5 Power Levels Defrost & Reheat Functions INSPBNDL2W

Russell Hobbs£123.614.8★39 rev

VonShef Microwave Kettle Toaster Set Scandi Kitchen Set 1.7L Nordic Rapid Boil Kettle Wide Slot Toaster 4 Slice with 6 Browning Controls and 20L Microwave with 6 Power Levels Fika Range Black

VonShef£129.034.2★30 rev

Geepas Electric Kettle 4 Slice Bread Toaster & Microwave Kitchen Set | 2200W 1.7L Illuminating Glass Kettle | 1400W Toaster with 6 Level Browning Control | 700W Solo Manual Dial Microwave 20L | Black

GEEPAS£77.654.1★77 rev

Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Black - ELLABB

Hamilton Beach£99.834.4★32 rev

Swan Windsor Black 1.7L 3KW Textured Kettle 2 Slice Toaster and 800W 20L Digital Microwave SM4421BLK. Contemporary Matching Kitchen Set with a Premium Sleek Black Finish

Swan£106.105.0★8 rev

Newest

by launch date

Progress Kettle Toaster & Microwave Set 1.7L Rapid Boil Kettle 2 Slice Toaster & 20L Manual Microwave Black

PROGRESS£77.201 rev

1mo ago

VonShef Microwave Kettle Toaster Set Scandi Kitchen Set 1.7L Rapid Boil Kettle Wide Slot Toaster 4 Slice and 23L Digital Microwave with 11 Power Levels & 10 Reheat Settings Fika Range Grey

VonShef£133.6030 rev

4mo ago

VonShef Microwave Kettle Toaster Set Scandi Kitchen Set 1.7L Nordic Rapid Boil Kettle Wide Slot Toaster 2 Slice with 6 Browning Controls and 20L Microwave with 6 Power Levels Fika Range Cream

VonShef£122.147 rev

5mo ago

Salter Toronto 7-Piece Countertop Set - Kitchen Set with 20L Digital Microwave 1.7L Kettle 4-Slice Toaster Tea Coffee & Sugar Canisters and Bread Bin Black/Wooden Accents

Salter£167.3531 rev

5mo ago

VonShef Microwave Kettle Toaster Set Scandi Kitchen Set 1.7L Nordic Rapid Boil Kettle Wide Slot Toaster 4 Slice with 6 Browning Controls and 20L Microwave with 6 Power Levels Fika Range Black

VonShef£129.0330 rev

7mo ago

What buyers say about microwave kettle toaster set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great value”

Quality-Overall24%

“Great set, quality is great colours match my kitchen perfectly”

Design-Overall11%

“Excellent stylish product”

Ease Of Use8%

“Simple to use with very clear instructions”

Advertised Vs Actual Product5%

“Better than expected”

Color5%

“Beautiful colour”

Size-Overall4%

“The size is suitable for our home”

Strength2%

“Sturdy and good value for money”

Toasting2%

“Good quality toaster”

Shape/Style2%

“Fantastic, stylish and works great”

What buyers complain about

Durability15%

“not expecting long lasting”

Heating12%

“not heating anything up”

Size-Overall12%

“It is too small”

Quality-Overall9%

“I think this item is more expensive than actual quality of the product”

Toasting9%

“Toaster is a bit of a let down on one side”

Noise Level4%

“Loud”

Strength3%

“the lid is very flimsy”

Rusts/Corrodes3%

“After 2 years of use it has bubbled and rusted”

Material Quality3%

“The kettler is cheapy plastic”

Microwave Safe2%

“the microwave is overly complicated with all the functions”

Top return reasons

Size-Overall39%

Heating14%

Functionality-Overall9%

Defective Material/Parts5%

Color5%

Microwave Safe4%

Toasting4%

Noise Level3%

Quality-Overall3%

Mechanism Issues3%

Common questions

Is microwave kettle toaster set profitable to sell on Amazon United Kingdom?: The niche generates £373K/yr across 54 tracked products. 13 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the microwave kettle toaster set niche?: 8 brands and 21 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in microwave kettle toaster set?: Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 2.2%.
What does it cost to enter the microwave kettle toaster set niche?: Listings span £58.71–£168.68; the average listing price is £116.76 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.