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Microwave Egg Poacher

Fail

Prices span $4.58–$11.45, mostly outside the sweet spot, so Microwave Egg Poacher is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£99K/yr210K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
72%top-5 click share · 11 brands · 55 sellers

Flapen Score

Microwave Egg Poacher against its category

The dotted line is the Home & Garden average. Past it, Microwave Egg Poacher is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Egg Poacher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Egg Poacher 210K times last year and spent an estimated £99K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
6.4%
Market size, estimated
£99Ka year
Peak month
January1.9× the quietest month
Top search term
microwave egg poacher85K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £4.58 to £11.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.38 that is £4K to £6K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£4.58–£11.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #3,533 within Food Storage. It carries 2,457 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#3,533in Food Storage
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,457per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Microwave Egg Poacher products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

14%

  • Sistema35%
  • Décor27%
  • Easycook7%
  • Maven Gifts6%
  • Snips6%
  • XTAIQD6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Microwave Egg Poacher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Microwave Egg Poacher search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • microwave egg poacher85K/yr
  • egg poacher microwave43K/yr
  • microwave egg poacher 223K/yr
  • microwave egg cooker18K/yr
  • poached egg maker microwave14K/yr
  • microwave poached egg maker9K/yr
  • microwave egg6K/yr
  • egg microwave poachers4K/yr
  • microwave egg poachers 46K/yr
  • microwave egg steamer3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Egg Poacher

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.6%of orders come back
“no English instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Microwave Egg Poacher questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data