Is microwave egg poacher profitable to sell on Amazon United Kingdom?

The niche generates £99K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (42/100).

How competitive is the microwave egg poacher niche?

11 brands and 55 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in microwave egg poacher?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Functionality-Overall. The return rate is 0.6%.

When does demand for microwave egg poacher peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the microwave egg poacher niche?

Listings span £4.58–£11.45; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.

microwave egg poacher

Skip it

Prices mostly outside the sweet spot ($4.58–$11.45) — this niche doesn't clear our bar today.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,457.21

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£99K

£99K/yr · 210K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad£7.38

avg listing price — sweet spot $15–$100

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Price range

Bad£4.58–£11.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, microwave egg poacher is a £99K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

microwave egg poacher market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £111K–£148K; units × avg price
Conversion rate: 6.4%
Avg BSR: #3,533
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 8.7%
Avg brand age: 36 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

Sistema35%
Décor27%
Easycook7%
Maven Gifts6%
Snips6%
XTAIQD6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top microwave egg poacher search terms

microwave egg poacher85K/yr -32.7%5.2% conv.
egg poacher microwave43K/yr -25.7%5.5% conv.
microwave egg poacher 223K/yr -32.8%5.6% conv.
microwave egg cooker18K/yr -5.1%2.6% conv.
poached egg maker microwave14K/yr -22.9%5.8% conv.
microwave poached egg maker9K/yr -36.1%6.3% conv.
microwave egg6K/yr -3.4%3.0% conv.
egg microwave poachers4K/yr -36.1%7.4% conv.
microwave egg poachers 46K/yr -42.9%5.9% conv.
microwave egg steamer3K/yr -41.3%5.9% conv.

All search terms

Top microwave egg poacher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sistema£4.584.3★20,477 rev

Décor Microsafe Microwave Steam Egg Poacher. Cooks 1-4 Eggs at Once in Under 3 Minutes. BPA Free and Fully Dishwasher and Freezer Safe. with Safety Hold Handles and steam Release Vents. Teal.

Décor£7.754.0★2,397 rev

Décor Microsafe Microwave 3 in 1 Microwave Egg Cooker. Omelettes Sunny Side up or Poached Eggs in Minutes. Microwave Dishwasher Safe and BPA Free with Safety Hold Handles. Teal.

Décor£7.024.2★337 rev

Easy Cook NS606R Microwave Egg Poacher red 2 cup

Easycook£7.644.0★1,162 rev

Egg Poacher Microwave Egg Cooker 2 Cavity Edible Silicone Double Drain Poached Egg Cups Microwave Egg Poacher Kitchen Cooking Gadgets(Light Blue) (Blue)

Maven Gifts£7.973.9★101 rev

Newest

by launch date

BAISEBAOFU 2 Sets Microwave Egg Poacher Egg Poacher Microwave Easy Clean Kitchen Tool for Quick Breakfast Cooking (Red)

BAISEBAOFU£5.203 rev

4mo ago

Microwave Egg Poacher 2 Silicone Egg Poacher for Quick Breakfast Preparation Multifunctional Kitchen Tool for Poached Eggs and Desserts Compact Design with Grey-Blue Finish

YcsRnn£9.517 rev

5mo ago

BAISEBAOFU Microwave Egg Poacher Egg Poacher Microwave Egg Poachers Double Cup Egg Cooker BPA-Free Egg Steamer Quick Egg Cooking Mold

BAISEBAOFU£4.665 rev

6mo ago

OAKKMEL Egg Poacher Microwave Egg Cooker Poached Egg Maker Microwave Dishwasher Safe Microwave Egg Poacher Cups 2 Eggs Designed for Quick Poached Egg Preparation

OAKKMEL£9.6331 rev

8mo ago

Egg Poacher Microwave Egg Cooker 2 Cavity Edible Silicone Double Drain Poached Egg Cups Microwave Egg Poacher Kitchen Cooking Gadgets(Light Blue) (Blue)

Maven Gifts£7.97101 rev

1y ago

What buyers say about microwave egg poacher

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use30%

“Easy to use”

Quality-Overall18%

“Excellent Product”

Value For Money13%

“Great Value”

Ease Of Cleaning11%

“Easy clean”

Cooking Experience5%

“Easy poacher”

Advertised Vs Actual Product4%

“Does the Job”

Efficiency3%

“Works well”

Size-Overall3%

“good size”

Instructions/User Manual/Troubleshooting3%

“The instructions are clear”

Leak-Proof3%

“omelette no leakage keeps microwave clean love it”

What buyers complain about

Instructions/User Manual/Troubleshooting22%

“no English instructions”

Quality-Overall16%

“Absolute rubbish”

Functionality-Overall14%

“Doesn't work”

Ease Of Cleaning7%

“A pain to clean”

Value For Money6%

“A waste of money”

Ease Of Use4%

“its not that easy to get them right”

Size-Overall3%

“Not fit for purpose”

Leak-Proof3%

“Egg leaked through the slots”

Microwave Safe3%

“the eggs exploded all over the microwave”

Cooking Experience2%

“Yolks overcook, whites don't cooked enough”

Top return reasons

Functionality-Overall31%

Size-Overall13%

Instructions/User Manual/Troubleshooting11%

Defective Material/Parts6%

Microwave Safe4%

Leak-Proof4%

Color4%